Upcoming Summer 2004 Canadian Radio Ratings:
Sept 1, 2004 4:44:42 GMT -5
Post by Scot on Sept 1, 2004 4:44:42 GMT -5
Yes, they won't be released for another few weeks yet. Still, I just thought I'd make a few comments. When I post them, please keep in mind that the format classifications are general. Every effort on my part has been made to get the formats right. If there is an error, I will fix it. Please don't whine about stations that are open to opinion (like Z103.5 is not CHR/Pop, it's CHR/Dance or 99.3 the Fox is Alternative, not Active Rock or Flow 93.5 is not Urban, it's CHR/Rhythmic and so on and so forth.)
True the Summer book is the least important in Canada, but I'll be looking with anticipation for gains in the under 34 formats.
Vancouver: Rhythmic CHR 94.5 The Beat has to improve its 3.9 share. It's now or never.
Edmonton: CHR 96X had made very strong gains in the Spring and currently sits in 7th with a 9.1 share. The market is very competitive, but anything lower than top 5 this summer will be a disappointment.
Calgary: Vibe 98.5 slowly moved more into Pop, but kept its Rhythmic lean over the summer. It placed 7th with a 5.2 in the spring. I'm not expecting a jump into the top 5, but it has to increase it's share to at least a 6. Again, anything less would and should be viewed as a major blow.
Winnipeg: CHR HOT 103 was the music station of choice in this market last Spring with a 2nd place 9.2 share. Rival Q94 (HotAC) has been adding more youth friendly tracks in an effort to take market share. Still, I don't expect a slip below top 3.
Ottawa: Expect big things from CHR Hot 89-9. A #1 finish would be tough, but not out of the question. If not 1st, a definite second place. HOT placed 4th last Spring with a 7.6 rating.
Toronto: With the AC wars still going on between EZ Rock and CHFI, younger skewing HotAC 104.5 CHUM FM is a safe bet to remain #1. Edge should increase slighty, as should Flow and Z. I still don't think either 93.5 or 103.5 have enough momentum to break the top 10 though.
Montreal: This will be a very important book for the once mighty CHR powerhouse 96.9 CKOI. It has to recover lost market share to Rock/HotAC leaning CHR 94.3 énergie. They did manage to beat énergie last summer, but this time they're dealing with a 2.4 share deficit from the spring.
True the Summer book is the least important in Canada, but I'll be looking with anticipation for gains in the under 34 formats.
Vancouver: Rhythmic CHR 94.5 The Beat has to improve its 3.9 share. It's now or never.
Edmonton: CHR 96X had made very strong gains in the Spring and currently sits in 7th with a 9.1 share. The market is very competitive, but anything lower than top 5 this summer will be a disappointment.
Calgary: Vibe 98.5 slowly moved more into Pop, but kept its Rhythmic lean over the summer. It placed 7th with a 5.2 in the spring. I'm not expecting a jump into the top 5, but it has to increase it's share to at least a 6. Again, anything less would and should be viewed as a major blow.
Winnipeg: CHR HOT 103 was the music station of choice in this market last Spring with a 2nd place 9.2 share. Rival Q94 (HotAC) has been adding more youth friendly tracks in an effort to take market share. Still, I don't expect a slip below top 3.
Ottawa: Expect big things from CHR Hot 89-9. A #1 finish would be tough, but not out of the question. If not 1st, a definite second place. HOT placed 4th last Spring with a 7.6 rating.
Toronto: With the AC wars still going on between EZ Rock and CHFI, younger skewing HotAC 104.5 CHUM FM is a safe bet to remain #1. Edge should increase slighty, as should Flow and Z. I still don't think either 93.5 or 103.5 have enough momentum to break the top 10 though.
Montreal: This will be a very important book for the once mighty CHR powerhouse 96.9 CKOI. It has to recover lost market share to Rock/HotAC leaning CHR 94.3 énergie. They did manage to beat énergie last summer, but this time they're dealing with a 2.4 share deficit from the spring.