Post by haroldederii on Oct 12, 2015 22:00:04 GMT -5
Technology & Complacency Foster Programming Disregard of Radio’s Personality
Harold G. Eder II CRO, CTO
Producer
Intellection that people want less talk fostered by products like the IPod and services like the now defunct Limewire is ludacris. Conceptually equivalent to saying a Walkman and FYE Records are the competition. Radio station management’s nerve was struck more with the former then the latter. Realistically a Walkman and IPod are the media that play the product; Limewire and FYE Records deliver said product to the communities. Baffeling how one garnered so much cultural fear than the other? You might say “Well the Internet” NO! Radio, Television, & World Wide Web are the same tool but separate appliances; let’s not digress.
Radio found its personality with public interaction, the first social media we might say. Fundamentals for Modern Radio interaction were:
A) On-Air Listener Requests
B) Timely/Topical/ Engaging DJ Content
C) Live Show Broadcasts
Content is crucial now more than ever. Algorithms or Analytics, take your pick & PPS (pay per spin) has decided what music we play and time we play it; invoking a nearly never used social interaction A). Diminishing time allotted to Disc Jockeys continue to cripple what some personalities say. Tricky though due to 90% wrong philosophy based on technology and 10 % due to either bad content or bad delivery. Content Choice and Delivery is where Talent comes in to play for anyone of us. Mentoring and Training develops the skill. Moving parts make for a challenge in that ten percent of B). Web pages do not harvest the same social interaction as a live broadcast. Reason, Cliché time, you move to the mountain the mountain does not move to you. Layman’s terms the public has to seek out the web page a live show brings the “web page / mountain” to the public. Our view on C) ‘nuff said?!
Complacency in radio has forgotten the social mien. Human beings want to know whom, about, emotionalize with our local broadcasters. Content choices show that inherency, making radio great. Options are vast these days exemplifying why the fundamental attraction and separation is personality. Granted these worldviews come from growing up on 80’s & 90’s radio. Selective ears were never attuned to the music. Listening to what the voices educated, entertained, and sold them. Possibly a little naively but strong enough to want to be and make the next evolution of this medium as great!
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The views in this article are that of the Author and not necessarily those of any Association, Employer, or Publisher
Contact Info: Harold G. Eder II
P.O. Box 98
Newtown Square, Pa 19073-0098
Wedgie24@yahoo.com
C: 610-551-3830
Call Sign: KC3ACC
