Change From Classical To Spanish In Houston

[EvanJ]

KRTS, which had less than a 1.0 rating, was sold to Radio One and changed to Hot AC KROI.  Radio One already owns CHR-Rhythmic KBXX and Urban AC KMJQ in the market.

[Slinky]

That's KRTS.

[EvanJ]

Thanks for the correction. I edited my post.

[reception]

I believe its the 2nd Hot AC station Radio One owns. The other one being WXMA in Louisville.

[tico]

I'm surprised Radio One formatted KRTS with a non-Black-oriented format.

[EvanJ]

golden said:

I'm surprised Radio One formatted KRTS with a non-Black-oriented format.

Well that's why I posted that they already on CHR-Rhythmic and Urban AC stations in the market. I don't know of any market where Radio One owns CHR-Rhythmic, Urban, and Urban AC since the format change in Louisville. People on radio-info expected the station to change to Gospel. The Houston-Galveston ratings have one Gospel station, an AM with less than a 1.0 rating. I don't know if another Hot AC or Gospel station would do well.

[EvanJ]

100000watts says KRTS (it's still KRTS, not KROI) changed to Spanish hits as "La Mera Mera."

[reception]

Spanish overkill in Houston. But that's what the market demands, I guess. I edited my earlier post.