EvanJ
6x Platinum Member
Joined: September 2003
Posts: 6,371
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Post by EvanJ on Sept 22, 2004 8:29:58 GMT -5
Following what happened to KKDM Des Moines, KKMG Colorado Springs (Number 1 in the market by far) has gotten a CHR-Rhythmic competitor, in this case Classic Rock KMOM (last among the three Classic Rock stations in the market) changes to CHR-Rhythmic "The Beat."
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EvanJ
6x Platinum Member
Joined: September 2003
Posts: 6,371
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Post by EvanJ on Jan 25, 2005 20:53:16 GMT -5
CHR-Rhythmic KIBT went from fourteenth (as Classic Rock) to first and 3.0 ahead of any other station, while CHR-Pop KKMG lost more than half their listeners and is in ninth with a little more than half as many listeners as KIBT. KKMG had almost five times as many listeners as KMOM (now KIBT) three months ago.
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Marv
6x Platinum Member
Joined: September 2004
Posts: 6,308
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Post by Marv on Jan 25, 2005 21:07:54 GMT -5
This is almost exactly what happened in LA in 1986 when Power 106 signed on and decapitated KIIS-FM in less than five years, with some help from Scott Shannon's VERY hard-rockin' 'PIRATE RADIO.'
Having the nation's first 'Smooth Jazz' station signing on in 1987 didn't help KIIS-FM keep their adults,let alone the tons of teens they lost to KPWR.
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Post by freeek04 on Jan 26, 2005 0:35:09 GMT -5
in this case Classic Rock KMOM (last among the three Classic Rock stations in the market) changes to CHR-Rhythmic "The Beat." One day i'd like to find a radio station called "The Tune" or "The Melody".  |
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