jjose712
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Post by jjose712 on Oct 19, 2017 13:34:22 GMT -5
The collapse is intense but expected. This is how to ruin your reputation. Wow, such overdramatism is a bit too much. A flop single nowadays is not what it used to be, it's quite difficult destroy a career with a flop. I know not everybody recovers from a flop like Rihanna, but it's rare that your career goes really downhill unless you are able to not have a hit from the whole album and then failing with the first single of your next one (Kelly Clarkson recovered totally with My life would suck without you). But going back to reality, radio doesn't meassure everything, and this song was a hit no matter what. It was number one on the hot 100 for three weeks and it's still in the top 10. She only needs a good follow up to keep on track for the release of the album, that's all. I know Katy crashing a burning by surprise (even when there were hints that this era wouldn't be as successful) make people believe that could happen to anyone, but Taylor always was an album seller, she didn't need to rely so much on the singles in the past. Of course if she sells three millions there'll be people claiming the album was a flop, but 99% in the industry would love a flop like that, and all long careers have ups and downs (and frankly Taylor has a really easy route to sell millions with a the following album, she only needs to come back to country, with a couple of pop friendly singles) |
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nightshade
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Post by nightshade on Oct 19, 2017 13:34:49 GMT -5
I'm glad this hit #1 and is dropping like a stone. We don't need Taylor overkill before the album hits.
Single #2 should be front and center by the time Nov. 10th arrives.
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Post by Naos on Oct 19, 2017 13:36:26 GMT -5
Yeah, at this radio loss rate, I wouldn't be surprised if it's out of the Top 10 on the Hot 100 as early as next week. I feel she is releasing new songs far too quickly.
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jjose712
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Post by jjose712 on Oct 19, 2017 13:36:41 GMT -5
Such a question might sound stupid, but is it possible for a label to ask radio stations not to play a song anymore? Yes, it is! See: Ciara and Kelly Clarkson. And knowing that she has a new single coming is evidence of that being the case here. I personally think it's a terrible move since she could literally have three songs in the airplay charts on album release, which would be absolutely incredible, but they're killing this off, so it's going to drop like a stone off of the charts and people's minds by album release. Just... I don't get it. Sam Smith had three songs (all climbing) on the charts at the same time and he was a newbie. I think it wasn't planned and it was a total anomaly, but three songs when two are going down doesn't seem so difficult for an artist like Taylor |
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Au$tin
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Post by Au$tin on Oct 19, 2017 13:37:12 GMT -5
Yes, it is! See: Ciara and Kelly Clarkson. And knowing that she has a new single coming is evidence of that being the case here. I personally think it's a terrible move since she could literally have three songs in the airplay charts on album release, which would be absolutely incredible, but they're killing this off, so it's going to drop like a stone off of the charts and people's minds by album release. Just... I don't get it. Why have 2 old songs in the top 20 eating your single spins when you can have a new smash hit. It makes total sense. Because when you're as big as Taylor Swift, you can have three song doing well in airplay at the same time. Not many artists can pull that off, but Taylor can, and having Taylor playing every 30-45 minutes on a station is incredible promotion for the album. |
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jjose712
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Post by jjose712 on Oct 19, 2017 13:37:17 GMT -5
Yeah, at this radio loss rate, I wouldn't be surprised if it's out of the Top 10 on the Hot 100 as early as next week. I feel she is releasing new songs far too quickly. That didn't hurt Justin Bieber's album |
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deepston
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Post by deepston on Oct 19, 2017 13:39:25 GMT -5
Why have 2 old songs in the top 20 eating your single spins when you can have a new smash hit. It makes total sense. Because when you're as big as Taylor Swift, you can have three song doing well in airplay at the same time. Not many artists can pull that off, but Taylor can, and having Taylor playing every 30-45 minutes on a station is incredible promotion for the album. Meh, it's quite obvious radios don't want to play this song. They are probably dropping this for the next single which is totally fine for me. |
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Au$tin
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Post by Au$tin on Oct 19, 2017 13:40:26 GMT -5
Why have 2 old songs in the top 20 eating your single spins when you can have a new smash hit. It makes total sense. It's possible to have 3 in the top 20 with one (or all) being a smash hit. But it's only happend a couple times - I believe with Lady Gaga & Rihanna. LWYMMD isn't dropping so fast because the label told them to stop playing it. It's due to the push to #1 last week when it got massive updates everyday. If it wasn't for that it would've peaked and been dropping like a normal song due to the bad callouts. The push to #1 has made the spin loss worse than what it would've been if it had naturally dropped. Yes and no. That's having am effect too, but there are stations that went from having this in their top five last week to literally zero spins this week. Even ignoring the buffer of the big push last week, this wouldn't have dropped completely off so many playlists entirely that quickly. We're also talking about the team that told stations to not play Wildest Dreams until the radio mix was ready to go. This isn't out of the question for them to do. |
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Au$tin
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Post by Au$tin on Oct 19, 2017 13:41:10 GMT -5
Because when you're as big as Taylor Swift, you can have three song doing well in airplay at the same time. Not many artists can pull that off, but Taylor can, and having Taylor playing every 30-45 minutes on a station is incredible promotion for the album. Meh, it's quite obvious radios don't want to play this song. They are probably dropping this for the next single which is totally fine for me. Right, but even if they just let this fall naturally, it still would be getting decent airplay by the time of the album release. It's not like radio totally despises this and want to treat it like the plague. |
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deepston
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Post by deepston on Oct 19, 2017 13:44:03 GMT -5
Meh, it's quite obvious radios don't want to play this song. They are probably dropping this for the next single which is totally fine for me. Right, but even if they just let this fall naturally, it still would be getting decent airplay by the time of the album release. It's not like radio totally despises this and want to treat it like the plague. I really have no explanation for -700's daily. Maybe a combination of the team telling radios not to play it and radios hating it? Let's be real... it's really strange some radios went from having this at the top of their spins to 0... |
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Post by Glove Slap on Oct 19, 2017 13:44:33 GMT -5
Sam Smith isn't the best comparison, especially since he wasn't credited as a lead artist on all of them. Artists rising simultaneously on a lead and a feature has happened; the real unique thing about Sam was that he had three on the chart at the same time. And even with that, La La La lost its bullet the week after Stay With Me entered the top 40 and as Latch was entering the top 20.
And yes, labels can ask PDs to stop playing songs, but that isn't the case here. This is the most disliked song on radio with a very high negative. Normally, songs with a negative this high don't even go top 5, even if they're partially offset by a good positive score.
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Post by tomgsinger on Oct 19, 2017 13:50:03 GMT -5
So what stations dropped this?
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Post by tomgsinger on Oct 19, 2017 13:53:07 GMT -5
Next week I think we'll be seeing more normal updates, right?
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Glove Slap
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Post by Glove Slap on Oct 19, 2017 14:03:04 GMT -5
I mean, since some stations literally went from spinning this to giving it zero spins, it would be expected that that would be offset the following week, but songs with really high negative fall hard into the lower parts of the charts after losing their bullets, so this will keep losing a lot of spins, especially since there is a new song from her put into the equation too.
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SPRΞΞ
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Post by SPRΞΞ on Oct 19, 2017 14:37:43 GMT -5
what is the fastest fall from #1 to out of the Top 40 on CHR? Will this be the fastest since the 80's? I don't think it's BTW cuz that plateaued in the teens/20's for a while. I know Judas didn't hit #1, but I remember once it peaked it lost literally all of its spins in one week or two tops. Hmm...what else?
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Post by Exclusive on Oct 19, 2017 15:27:37 GMT -5
So please remind me why her hasn't team told radio to stop playing RFI
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Juanca
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Post by Juanca on Oct 19, 2017 16:07:09 GMT -5
It's possible to have 3 in the top 20 with one (or all) being a smash hit. But it's only happend a couple times - I believe with Lady Gaga & Rihanna. LWYMMD isn't dropping so fast because the label told them to stop playing it. It's due to the push to #1 last week when it got massive updates everyday. If it wasn't for that it would've peaked and been dropping like a normal song due to the bad callouts. The push to #1 has made the spin loss worse than what it would've been if it had naturally dropped. Yes and no. That's having am effect too, but there are stations that went from having this in their top five last week to literally zero spins this week. Even ignoring the buffer of the big push last week, this wouldn't have dropped completely off so many playlists entirely that quickly. I think the point is that this song seemed to have reached its peak, and started to descend the previous week. It would've gone from 3-5 on pop, with a -200 change in weekly spins or so. Instead, it was went 3-1 with huge gains. So it could be that a radio station was going to go from 14 to 10 to 6 spins daily, but instead went from 14 to 20 and now back to the planned 6 spins, but the natural decrease has been accentuated due to previous week's inflated power rotation spins. Anyway it's sliced, this is a weird chart-run and will be interesting to follow it in its entirety :) |
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jughead
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Post by jughead on Oct 19, 2017 17:32:54 GMT -5
So please remind me why her hasnt told radio to stop playing RFI It hasn’t reached number one. |
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Suono
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Post by Suono on Oct 19, 2017 18:44:46 GMT -5
This is utterly fascinating and unprecedented. I am glued to the real time updates.
Will only refer to her as Paylor Swift from now on.
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jughead
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Post by jughead on Oct 19, 2017 19:35:25 GMT -5
This is utterly fascinating and unprecedented. I am glued to the real time updates. Will only refer to her as Paylor Swift from now on. Don’t forget to buy the album. We’re gonna need to extend her record. |
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85la
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Post by 85la on Oct 19, 2017 19:44:18 GMT -5
Such a question might sound stupid, but is it possible for a label to ask radio stations not to play a song anymore? Yes, it is! See: Ciara and Kelly Clarkson. And knowing that she has a new single coming is evidence of that being the case here. I personally think it's a terrible move since she could literally have three songs in the airplay charts on album release, which would be absolutely incredible, but they're killing this off, so it's going to drop like a stone off of the charts and people's minds by album release. Just... I don't get it. Are you referring to Promise? I remember reading somewhere that it lost about 20% of its total radio audience in one week. What Kelly Clarkson song are you referring to? |
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Az Paynter
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Post by Az Paynter on Oct 19, 2017 19:50:20 GMT -5
I think Kelly's case was 'Gone' from the Breakaway era. Radio was starting to pick it up on their own before 'Walk Away' was released instead.
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Post by Kurt on Oct 19, 2017 19:52:59 GMT -5
"Let Me Down," maybe? That leaked early before "Mr. Know It All" came out, and got a bit of unsolicited airplay on both CHR and HAC.
edit: oh, or that
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dbhmr
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Post by dbhmr on Oct 19, 2017 19:55:27 GMT -5
Or "Never Again" with that Clive Davis sabotage.  |
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Deleted
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Post by Deleted on Oct 19, 2017 20:17:06 GMT -5
Never Again & Gone both deserved to be major hits ;-;
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SPRΞΞ
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Post by SPRΞΞ on Oct 19, 2017 20:22:14 GMT -5
It was "Never Again."
Out of the box radio play (because of Breakaway), but once it peaked (with poor callouts), it tumbled quickly.
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Post by Positive Tension on Oct 19, 2017 21:09:00 GMT -5
Shame about "Never Again" - I must've been one of the few who loved it when it was released because it sure seemed like a hit to me.
Meanwhile, LWYMMD is growing on me with each listen.
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Post by Glove Slap on Oct 19, 2017 21:37:48 GMT -5
Nelly Furtado's Maneater is the one that comes to mind as getting pulled back by the label. I'm not sure if the airplay it started getting was from being sent, but it was definitely consciously switched out for Say It Right.
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Post by Love Plastic Love on Oct 19, 2017 21:41:06 GMT -5
Labels can definitely tell radio to stop playing a song, but I have almost always seen it happen with songs that were not really singles. So, I don't get why they haven't killed Ready For It if it isn't the second single and it could potentially be hurting the first single. I doubt they told radio to stop playing LWYMMD though lol!
It is weird to see them waffle a bit right now because her team is usually freaking on it whatever it is. I am assuming an actual second single is coming in the next week or two and it will be exploding in time for November 10th. But, if so, it seems really strange that they haven't killed off Ready For It at the very least.
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Philippe
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Post by Philippe on Oct 19, 2017 22:22:39 GMT -5
This will hurt the whole area. Real bad business decision.
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