Rita Ora - PROUD

[Normi]

New track by Rita Ora.
Likely handled as a promotional single as 'Anywhere' and 'For You' are still doing their things. Apparently an ad for Absolut vodka? One of its writes is UK pop star RAYE.
This sounds like a huge grower. Liked it on first listen and prefered it on second. After some more spins I am obsessed.

[Gray.]

The song is an ad for Absolut and for Absolut's LGBT outreach/marketing strategy. It's the weakest thing she's released this era.

[Ty]

It's okay, definitely not single-worthy. I'm surprised that they released this at this moment when she has multiple singles that she should be promoting ("Anywhere" in the US, Fifty Shades Freed song, and the upcoming "Girls"). But I guess this is the kind of deal that she needs to fund her album and the upcoming promotions. You go, Rita!