Post by Au$tin on Jul 11, 2018 23:55:51 GMT -5
www.allaccess.com/net-news/archive/story/178158/right-now-music-radio-format-debuts----new-way-of-
Not entirely sure what this is all about, since both this article and the website are extremely vague, but it sounds like a service similar to iHeartRadio in which they run algorithms across streaming and digital download platforms to determine a radio station's playlist and it's somehow updated up-to-the-minute and able to distinguish between demographics like age, gender, and location.
If that's true, this could actually be a fairly revolutionary thing for radio, but at the same time, are the people listening to the radio going to care what is big on streaming? We already can see how the two demographics that consume by streaming vs radio don't have an enormous overlap.
I've been listening to the demo on their website and it has played, so far:
Ariana Grande - no tears left to cry
Drake - In My Feelings
Lauv - I Like Me Better
Cardi B - Be Careful
Dua Lipa - IDGAF
Childish Gambino - This Is America
Bebe Rexha - Meant to Be
Maroon 5 - Girls Like You
Jennifer Lopez - Dinero
I mean... Dinero? Really? Nothing brings in the millenials like brand new Jennifer Lopez. Half of these seem a bit old too. Really the only current streaming hits I feel this has touched are IMF, GLY, NTLTC, and maaaaybe TIA depending on your definition of "recent."
ZAPOLEON MEDIA STRATEGIES and MANNGROUP RADIO have launched a new way of playlisting Top 40. It's called RIGHT NOW MUSIC RADIO, essentially the first new format for Millennials and Gen-Z audiences. It's a new broadcast radio format delivered as a playlist that is more connected to the listener than any single digital service ... it's curated as it happens.
ZAPOLEON MEDIA Pres. MARK ST. JOHN and his team of programmers have developed a "secret sauce" proprietary algorithm to see exactly what the target demo is listening to on multiple digital platforms. It's customizable by market. RIGHT NOW MUSIC RADIO is tailored to reflect exactly what your audience wants to hear.
MARK ST. JOHN told ALL ACCESS, "'Play what your listeners really want to hear and you will win.' That's the concept behind RIGHT NOW MUSIC RADIO … it's a localized, in-the-moment programming service that is using multiple data points to move the ‘playlist’ to FM for the first time.
"RIGHT NOW MUSIC RADIO will give local radio broader appeal for Millennials and Gen-Z audiences, allowing stations to compete more vigorously with digital services by playing the hits listeners are choosing and tagging. It's the essence of what Top 40 was founded upon with a modern and fresh approach."
MANNGROUP RADIO Pres. ED MANN said, "We've seen the data, and it's irrefutable. Top 40 needs this, and we feel that the format can truly use MARK and his team's work, in any market. It's not just a 'stream,' but a totally new, important look at Top 40/CHR. The playlists we're seeing are reflecting Millennials and Gen-Z's in a profound way. We are super happy to be associated with RIGHT NOW MUSIC RADIO!"
RIGHT NOW MUSIC RADIO is market-exclusive and ready to roll. A sample demo stream and more info is available here, www.rnmradio.com. For market availability and more info, hit ED MANN at ed@manngroupradio.com or (310) 346-4991.
ZAPOLEON MEDIA Pres. MARK ST. JOHN and his team of programmers have developed a "secret sauce" proprietary algorithm to see exactly what the target demo is listening to on multiple digital platforms. It's customizable by market. RIGHT NOW MUSIC RADIO is tailored to reflect exactly what your audience wants to hear.
MARK ST. JOHN told ALL ACCESS, "'Play what your listeners really want to hear and you will win.' That's the concept behind RIGHT NOW MUSIC RADIO … it's a localized, in-the-moment programming service that is using multiple data points to move the ‘playlist’ to FM for the first time.
"RIGHT NOW MUSIC RADIO will give local radio broader appeal for Millennials and Gen-Z audiences, allowing stations to compete more vigorously with digital services by playing the hits listeners are choosing and tagging. It's the essence of what Top 40 was founded upon with a modern and fresh approach."
MANNGROUP RADIO Pres. ED MANN said, "We've seen the data, and it's irrefutable. Top 40 needs this, and we feel that the format can truly use MARK and his team's work, in any market. It's not just a 'stream,' but a totally new, important look at Top 40/CHR. The playlists we're seeing are reflecting Millennials and Gen-Z's in a profound way. We are super happy to be associated with RIGHT NOW MUSIC RADIO!"
RIGHT NOW MUSIC RADIO is market-exclusive and ready to roll. A sample demo stream and more info is available here, www.rnmradio.com. For market availability and more info, hit ED MANN at ed@manngroupradio.com or (310) 346-4991.
Not entirely sure what this is all about, since both this article and the website are extremely vague, but it sounds like a service similar to iHeartRadio in which they run algorithms across streaming and digital download platforms to determine a radio station's playlist and it's somehow updated up-to-the-minute and able to distinguish between demographics like age, gender, and location.
If that's true, this could actually be a fairly revolutionary thing for radio, but at the same time, are the people listening to the radio going to care what is big on streaming? We already can see how the two demographics that consume by streaming vs radio don't have an enormous overlap.
I've been listening to the demo on their website and it has played, so far:
Ariana Grande - no tears left to cry
Drake - In My Feelings
Lauv - I Like Me Better
Cardi B - Be Careful
Dua Lipa - IDGAF
Childish Gambino - This Is America
Bebe Rexha - Meant to Be
Maroon 5 - Girls Like You
Jennifer Lopez - Dinero
I mean... Dinero? Really? Nothing brings in the millenials like brand new Jennifer Lopez. Half of these seem a bit old too. Really the only current streaming hits I feel this has touched are IMF, GLY, NTLTC, and maaaaybe TIA depending on your definition of "recent."
