Taylor Swift - "You Need To Calm Down"

[deepston]

Jul 12, 2019 8:30:47 GMT -5 KeepDeanWeird said:

Didn’t expect audience drop this soon. I’m guessing bad Callouts? At least her 2 ‘promo’ singles hit Pop Top 10 and #2 on H100.

The panel has been very weird for the last few days. Everyone lost audience.


Top 10 on Pop! 

[Taylor.]

Well, hello! Let's celebrate that before callouts probably come out later today!

EDIT: Never mind, callouts are in and this didn't register yet.

[👑 Eloquent ™]

I am guessing the callouts must be poor for this as it seemingly hit a brick wall out of nowhere (and unlike the typical pre top 10 slowdown). Like it was huge update after huge update (regular +400 gains) and then literally just sputtered out overnight. Odd af if it isn't due to callouts. lol Least it is another top 10 at minimum.

[divasummer]

Jul 12, 2019 10:26:48 GMT -5 👑 Eloquent ™ said:

I am guessing the callouts must be poor for this as it seemingly hit a brick wall out of nowhere (and unlike the typical pre top 10 slowdown). Like it was huge update after huge update (regular +400 gains) and then literally just sputtered out overnight. Odd af if it isn't due to callouts. lol Least it is another top 10 at minimum.

It hasn't made call outs yet??

[SPRΞΞ]

if Me!'s were bad and NRO's are bad, I can't imagine this song faring any better.

[L.Kennedy]

The callouts for this will be almost the same as ME! and NRO. I think sometimes radio gets the callouts a week early before it going public.

[👑 Eloquent ™]

If this peaks soon she is gonna be three singles deep before the album is out which is gonna leave it with nothing short of a stunted run (serves her right releasing that atrocious lead and setting the date three months out I suppose). lol I question if she is losing her ear for hit material. The girl used to be gifted for crafting infectious melodies/strong hooks. With a few of Rep's singles and now these, she is seemingly losing that touch. Like, gurl, you don't have an "I Knew You Were Trouble" or "Blank Space" quality track in you anywhere? She said recently she would bet on her future against her past output, but I wouldn't be so sure. lol

[Rose "Payola" Nylund]

On the bright side, in three years people will be wishing for a decent hit from Taylor as she’ll be the underdog!

[👑 Eloquent ™]

Jul 12, 2019 16:21:28 GMT -5 Rose "Payola" Nylund said:

On the bright side, in three years people will be wishing for a decent hit from Taylor as she’ll be the underdog!

I doubt people will ever view Taylor as an underdog. Even if she isn't producing hit singles she is still gonna be shifting more albums than most and still arguably be one if not the biggest touring artist. On a personal note however, I would live for a dip and industry standard "comeback" though. lol

[Naos]

People act like she's still not making hit singles though.

[SPRΞΞ]

Jul 12, 2019 16:16:17 GMT -5 👑 Eloquent ™ said:

If this peaks soon she is gonna be three singles deep before the album is out which is gonna leave it with nothing short of a stunted run (serves her right releasing that atrocious lead and setting the date three months out I suppose). lol I question if she is losing her ear for hit material. The girl used to be gifted for crafting infectious melodies/strong hooks. With a few of Rep's singles and now these, she is seemingly losing that touch. Like, gurl, you don't have an "I Knew You Were Trouble" or "Blank Space" quality track in you anywhere? She said recently she would bet on her future against her past output, but I wouldn't be so sure. lol

But would either of those tracks be as big in today’s climate?

[👑 Eloquent ™]

Jul 12, 2019 22:16:35 GMT -5 SPRΞΞ said:

Jul 12, 2019 16:16:17 GMT -5 👑 Eloquent ™ said:

If this peaks soon she is gonna be three singles deep before the album is out which is gonna leave it with nothing short of a stunted run (serves her right releasing that atrocious lead and setting the date three months out I suppose). lol I question if she is losing her ear for hit material. The girl used to be gifted for crafting infectious melodies/strong hooks. With a few of Rep's singles and now these, she is seemingly losing that touch. Like, gurl, you don't have an "I Knew You Were Trouble" or "Blank Space" quality track in you anywhere? She said recently she would bet on her future against her past output, but I wouldn't be so sure. lol

But would either of those tracks be as big in today’s climate?

Not referencing their sound/production. I am referencing their A+ quality level.

[COW COW COW COW COW COW COW]

Jul 11, 2019 21:26:03 GMT -5 👑 Eloquent ™ said:

Jul 11, 2019 15:56:00 GMT -5 COW COW COW COW COW COW COW said:

the beginning of her first problematic era.

Did you sleep through Reputation? lol

Honestly, Reputation was everywhere. I couldn’t escape “Look What You Made Me Do,” and big posters for the album and its art on every ups truck. Sure, “Ready For It” wasn’t a smash...but this song isn’t doing much better than that one. And “Delicate” was a huge number one smash on pop radio. Everyone was talking about Reputation, and it came at a moment when America seemed fatigued and over pop stars in general. Remember how Perry’s Witness Era limped around like it was shot in one leg, and stuck in a bear trap on the other? Swift did not get a number one hit with “Me” on the Hot 100 like she did with “LWYMMD.” Not to mention “Ready For It” reached four on the Hot 100 and eleven on pop. Reputation did better than Red honestly.

[Joe1240]

While the song it looks like it has stopped with the gains recently, Taylor did make this year's Forbes List for 2019 at #1 so at least that's a bright side to this underperforming era. With about a month left the album release,Hopefully this can maintain until release week. Maybe a 3rd single comes during release week,I think it is too soon to drop the song from radio.

[Az Paynter]

POP:
12 10 TAYLOR SWIFT You Need To Calm Down 8735 8149 586 40.456

+57 Spins
+34 Bullet
-0.165 Audience

HOT AC:
15 13 TAYLOR SWIFT You Need To Calm Down 2759 2374 385 14.470

+52 Spins
-12 Bullet
+0.017 Audience

[Baggy]

I'm new here, but I've been watching the thread and this song and I've been waiting to give my thoughts.

I love the beat and the catchiness of it. I even like the lyrics - EXCEPT (as mentioned several times before) "shade never made anybody less gay." That line is just makes me cringe and kind of actually ruins this song for me. I think "HATE never made anybody less gay" would have me HATE this song significantly less and would have made much more sense. Between that awful line and the "you just need to take several seats", it is very clear that Taylor is indeed pandering to the LGBTQ community.

I just find it interesting that all of a sudden Taylor is a huge LGBTQ ally. This also by coincidence all comes just before the start of a new album era, after what was perhaps her least-successful era so far of her 12-year career. (Though not "unsuccessful" by any means and any other artist would have killed for an album era like reputation's.)

Had Taylor spoke out in defense of the LGBTQ community early on in her career when she was primarily a country star, or even when she was at the height of her popularity during the 1989 era, I would probably have taken it a lot more seriously and had more respect for her.

When you have artists like Lady Gaga (who I'm not even a huge fan of) who have been pro-LGBTQ allies since the day they hit the scene, before they even knew whether they'd become a huge star or not, you can't help but ask "where were you for the last 12 years, Taylor?" And why wait until a new album is about to drop to speak out in defense of a community who needed your back a long time ago?

So yeah, I think she absolutely is pandering. The only person who needs take "take several seats" is Taylor, despite the fact that I do respect her as an artist and enjoy/have purchased a lot of her music.

[👑 Eloquent ™]

Jul 13, 2019 9:52:53 GMT -5 Baggy said:

And why wait until a new album is about to drop to speak out in defense of a community who needed your back a long time ago?

Taylor didn't just start becoming vocal about LGBT issues or plights. For starters:

Jun 28, 2019 20:21:44 GMT -5 alestevens said:

In early 2008 Taylor participated in a campaign raising awareness for discrimination following the death of Lawrence King, who got killed by a classmate for being gay

youtu.be/qUsEgG5musk

In 2009, in the one-year anniversary of the tragedy, she said this:

"On the anniversary of Lawrence's death, we need to remember that he was killed just for being who he was. If we forget, this kind of crime could happen again. My parents taught me never to judge others based on whom they love, what color their skin is, or their religion. Why make life miserable for someone when you could be using your energy for good? We don't need to share the same opinions as others, but we need to be respectful. When you hear people making hateful comments, stand up to them. Point out what a waste it is to hate, and you could open their eyes."
—Taylor Swift

Source: www.seventeen.com/life/school/advice/a3549/mission-taylor-swift/

In 2011 she included a gay kid on her music video for "Mean" and had it playing on Country Music TV stations.

In 2014 she included the "boys and boys and girls and girls", and answered questions about it on interviews, saying she wrote the song after gay marriage became legal, and mentioning how she saw friends of hers be scrutinized after coming out and her not believing a big deal should be made out of who you love.

She had a long + consistent history being supportive of the cause even if you didnt see her screaming it from every rooftop. Contrary to several media publications and random twitter users' beliefs, this wasnt something that just randomly came up to happen within the past month

[Choco]

Reputation was no problematic era. Sure it was a bit frontloaded before "Delicate" turned the ship around, but it still yielded 5 top 20 hits on the Hot 100. That's more than Camila, Sweetener, hopeless fountain kingdom, when we all fall asleep, where do we go? and even on par with thank u, next, and it still outsold all of those.

Did it underperform compared to 1989? Sure. But it was at least comparable to Red or Speak Now.

RE: Taylor as a gay ally, at this point in her career you either like her or you don't. If she speaks about something she's "pandering". If she stays silent, she's "secretly a Trump supporter". Or something like that.

I enjoy this btw, but I'm still hoping there's a gem coming soon. These two singles aren't top 20 against her past discography.

[COW COW COW COW COW COW COW]

I am so confused by people thinking Reputation was a problematic era when Red only had one number one song on chr, and Reputation had two. Not to mention “22” was Taylor’s worst performing of her pop genre singles...it didn’t get as far as “Ready For It” on chr, and it didn’t just barely mad 20 of the Hot 100. All of Reputation’s singles, including the true underperformed “Endgame” made the top 20 of the Hot 100. Endgame also made top ten chr pop, so better than “22” in all respects. Also comparing “Delicate” and it’s success to the fourth pop, “Everything Has Changed,” single on Red would be laughably unfair

[nick64]

Jul 13, 2019 12:56:08 GMT -5 COW COW COW COW COW COW COW said:

I am so confused by people thinking Reputation was a problematic era when Red only had one number one song on chr, and Reputation had two. Not to mention “22” was Taylor’s worst performing of her pop genre singles...it didn’t get as far as “Ready For It” on chr, and it didn’t just barely mad 20 of the Hot 100. All of Reputation’s singles, including the true underperformed “Endgame” made the top 20 of the Hot 100. Endgame also made top ten chr pop, so better than “22” in all respects. Also comparing “Delicate” and it’s success to the fourth pop, “Everything Has Changed,” single on Red would be laughably unfair

“22” reached the Top 10 on Pop. “Ready for It” did not.

[Joe1240]

Reputation was a era with a few problems from the close releases of the 1st single/Promo Single,End Game was expected to do better it only reached the top 20 for a week once the video was released,Deilcate got pushed by two Remixes and a Spotify Session version that pushed it on the charts that helped it's run. Lot of us Swift fans remember this era with "Ready For It" announced as the 2nd single one month after release and the singles during the era not having much longevity on the charts. You also can't forget the radio collapses of the first three singles on the radio,They were huge drops that weren't normal for a radio single. While I do love the album Reputation,it was a mess of a era.

[Au$tin]

Comparing Red and reputation doesn't work. Red is by Taylor Swift the country superstar dabbing into pop and secured her name on the pop format. reputation is Taylor Swift the international pop phenomenon's second album with an already established name on pop.

Hell, the entire music industry landscape changed significantly between the two eras. When Red released, digital sales were at their peak. Streaming was barely a blip on the radar. Pop was the dominant genre with heavy upbeat dance and EDM trends. When reputation dropped, digital sales were dead. Streaming had become a monster. Hip-hop and rap were the dominant genres and the main trends in pop had done a complete 180 into chill/laid back vibes.

[👑 Eloquent ™]

Well Reputation not being a problematic era, particularly here on Pulse, is news to me. In the thick of that era the negativity was rampant and talk of under-performing/flopping was a near daily occurrence. Now, somehow post era, it was an unproblematic era of success. What a turnaround. lol

As for its comparison to Red, yeah, I am not getting that either. It was never going to be as big as a full-fledged pop release and somehow still sold over four million copies domestically. If we must compare the two, to me, Red was the much bigger release.

[COW COW COW COW COW COW COW]

Jul 13, 2019 20:45:22 GMT -5 nick64 said:

Jul 13, 2019 12:56:08 GMT -5 COW COW COW COW COW COW COW said:

I am so confused by people thinking Reputation was a problematic era when Red only had one number one song on chr, and Reputation had two. Not to mention “22” was Taylor’s worst performing of her pop genre singles...it didn’t get as far as “Ready For It” on chr, and it didn’t just barely mad 20 of the Hot 100. All of Reputation’s singles, including the true underperformed “Endgame” made the top 20 of the Hot 100. Endgame also made top ten chr pop, so better than “22” in all respects. Also comparing “Delicate” and it’s success to the fourth pop, “Everything Has Changed,” single on Red would be laughably unfair

“22” reached the Top 10 on Pop. “Ready for It” did not.

Eh, “22” made #10 on chr. “Ready For It” Made #11 (just one spot lower) but it was on the charts for five weeks longer than “22.” “22” Made twenty on the Hot 100, “Ready For It” reached no. 4.

[COW COW COW COW COW COW COW]

Jul 13, 2019 21:04:53 GMT -5 Joe1240 said:

Reputation was a era with a few problems from the close releases of the 1st single/Promo Single,End Game was expected to do better it only reached the top 20 for a week once the video was released,Deilcate got pushed by two Remixes and a Spotify Session version that pushed it on the charts that helped it's run. Lot of us Swift fans remember this era with "Ready For It" announced as the 2nd single one month after release and the singles during the era not having much longevity on the charts. You also can't forget the radio collapses of the first three singles on the radio,They were huge drops that weren't normal for a radio single. While I do love the album Reputation,it was a mess of a era.

wweb.uta.edu/faculty/gghunt/charts/taylor_swift.htm
I would look at this. The amount of charted weeks for the Reputation era was not that much different from most of her singles. “Ready For It” spent twenty weeks on the chr pop chart. Pretty decent longevity for a #11 chr hit. Some of the drops are more severe, but nothing along the lines of Katy Perry “Bon Appetit” with its three weeks.

[Au$tin]

Jul 14, 2019 1:20:19 GMT -5 COW COW COW COW COW COW COW said:

Jul 13, 2019 20:45:22 GMT -5 nick64 said:

“22” reached the Top 10 on Pop. “Ready for It” did not.

Eh, “22” made #10 on chr. “Ready For It” Made #11 (just one spot lower) but it was on the charts for five weeks longer than “22.” “22” Made twenty on the Hot 100, “Ready For It” reached no. 4.

Re: Hot 100 placement. 22 was a single long after the album release so it had to naturally achieve its peak. Ready for It was released before its album and peaked at #4 due to high first week digital sales and streaming. Peaks don't tell the full story and again, because of how these two tracks were released and when they were released makes it nearly impossible to compare fairly.

I would absolutely argue 22 was far more impactful than Ready for It and honestly everything from reputation except LWYMMD. To this day the song is still referenced by people turning 22.

[irice22]

Jul 12, 2019 16:16:17 GMT -5 👑 Eloquent ™ said:

lol I question if she is losing her ear for hit material. The girl used to be gifted for crafting infectious melodies/strong hooks. With a few of Rep's singles and now these, she is seemingly losing that touch. Like, gurl, you don't have an "I Knew You Were Trouble" or "Blank Space" quality track in you anywhere?

I am a huge Swift fan but this is right on the money.

[nick64]

As someone who is 22 and has celebrated many recent birthdays of friends turning 22, I would argue that “22” is at least one of her Top 5 most influential songs. Even if it wasn’t super commercially successful, it developed a brand for itself. I’ve heard it referred to as “the Taylor Swift birthday”. I’d argue it held up more than both of the Red hits. I don’t think any of the Reputation singles have had that type of lasting impact (and this is coming from someone who has Reputation as the most successful album ever on his personal chart...four year end Top 10s, three of which were singles).

[theflying]

Just to echo the above, “22” reeally held on in the zeitgeist. It is absolutely a beloved Taylor Swift classic and definitely gets trotted out at birthdays.

[Az Paynter]

Oop--

POP:
12 11 TAYLOR SWIFT You Need To Calm Down 8802 8156 646 40.766

+67 Spins
+60 Bullet
+0.310 Audience

HOT AC:
15 13 TAYLOR SWIFT You Need To Calm Down 2828 2450 378 14.868

+69 Spins
-7 Bullet
+0.398 Audience