Pre-Saving Albums Can Allow Labels to Track Users on Spotify
Jun 27, 2019 19:28:05 GMT -5
Post by newpower on Jun 27, 2019 19:28:05 GMT -5
Users who “pre-save” an upcoming release to their Spotify accounts may be sharing more personal data with the act’s label than they realize.
To pre-save music, which adds a release to a user’s library as soon as it comes out, Spotify users click through and approve permissions that give the label far more account access than the streaming giant normally grants them -- enough to track what they listen to, change what artists they follow and potentially even control their music streaming remotely.
This lets labels access some of the data that streaming companies usually guard for themselves -- which they want in order to compete with the streaming giants on a more even playing field. But at a time when the policies of online giants like Google and Facebook has made online privacy a contentious issue, music’s pre-saving process could begin to spark concern among consumers, and perhaps even regulators.
Intesting article. More:
When You Listen, They Watch: Pre-Saving Albums Can Allow Labels to Track Users on Spotify
To pre-save music, which adds a release to a user’s library as soon as it comes out, Spotify users click through and approve permissions that give the label far more account access than the streaming giant normally grants them -- enough to track what they listen to, change what artists they follow and potentially even control their music streaming remotely.
This lets labels access some of the data that streaming companies usually guard for themselves -- which they want in order to compete with the streaming giants on a more even playing field. But at a time when the policies of online giants like Google and Facebook has made online privacy a contentious issue, music’s pre-saving process could begin to spark concern among consumers, and perhaps even regulators.
Intesting article. More:
When You Listen, They Watch: Pre-Saving Albums Can Allow Labels to Track Users on Spotify
