KLOL Houston Changes From Rock To "Spanglish"

[EvanJ]

www.radioandrecords.com/NewsRoom/2004_11_12/Topstory.asp

KLOL/Houston Flips To 'Spanglish Top 40'

This morning at 10am CT, as was rumored, heritage Rocker KLOL-FM disappeared; in its place is Mega 101 FM, "Latino and Proud", playing 10,101 songs in a row. Jesse Rios has been named Program Director for the station. Two weeks ago KSJO-FM/San Jose left the Rock format after 36 years in favor of Oldies-based Regional Mexican "La Preciosa," kicking off a Spanish-language frenzy in the Bay Area; SBS will be entering that market shortly as it takes control of Infinity's KBAA-FM, which has changed its call letters to KRZZ. The San Jose and Houston moves are part of Clear Channel's new initiative to increase its Spanish-language station count by at least 20 signals in the coming months under SVP/Hispanic Radio Alfredo Alonso's guidance. Alonso has confirmed for R&R that Mega 101 FM will be formatted differently from "La Preciosa." Station insiders are describing the format as Spanglish Top 40.

[reception]

Yet another Houston station goes Spanish.
KLOL's rock listeners will probably turn to Clear Channel sister stations Classic Rock KKRW and Alternative KTBZ.

[tico]

This is the second time CC blew off a heritage rock station in Texas this year. They pulled the plug on KEGL Dallas' rock format in the spring for AC oldies.

[strong4PMB!]

Spanglish Top 40? Caliente! The playlist must be similar to all of Puerto Rico's pop stations.

[reception]

www.mega101houston.com