Taylor Swift – "cardigan"

[Az Paynter]

POP:
17 17 TAYLOR SWIFT cardigan 5504 5154 350 22.115

+119 Spins
+91 Bullet
+0.072 Audience

HOT AC:
12 12 TAYLOR SWIFT cardigan 3322 3039 283 15.752

+25 Spins
-20 Bullet
+0.287 Audience

AC:
15 14 TAYLOR SWIFT cardigan 271 215 56 1.394

+8 Spins
= Bullet
+0.021 Audience

[Marooned@Midnight]

[fearlessarrow]

SUNDAY PUBLISHED UPDATE (8/30):

POP:
17 17 TAYLOR SWIFT cardigan 5510 5154 356 22.131

SPOILER: Click to show

{Taylor Swift's Top 40/M peaks to date:}#1: "I Knew You Were Trouble." (x6)
#1: "Bad Blood" (x6) (Taylor Swift feat. Kendrick Lamar)
#1: "Blank Space" (x5)
#1: "Style" (x3)
#1: "Shake It Off" (x2)
#1: "Wildest Dreams" (x2)
#1: "Love Story" (x1)
#1: "You Belong With Me" (x1)
#1: "Look What You Made Me Do" (x1)
#1: "Delicate" (x1)
#2: "We Are Never Ever Getting Back Together"
#2: "I Don't Wanna Live Forever" (ZAYN & Taylor Swift)
#6: "ME!" (Taylor Swift feat. Brendon Urie of Panic! at the Disco)
#7: "Teardrops On My Guitar"
#7: "Two Is Better Than One" (Boys Like Girls feat. Taylor Swift)
#9: "You Need to Calm Down"
#10: "22"
#10: "End Game" (Taylor Swift feat. Ed Sheeran & Future)
#11: "Mine"
#11: "...Ready for It?"
#12: "Fifteen"
#12: "Back to December"
#13: "Everything Has Changed" (Taylor Swift feat. Ed Sheeran)
#13: "Out of the Woods"
#14: "Lover"
#16: "New Romantics"
#17: "cardigan"
#19: "Our Song"
#19: "Today Was a Fairytale"
#20: "Eyes Open"
#20: "The Man"
#21: "The Story of Us"
#22: "Both of Us" (B.o.B. feat. Taylor Swift)
#45: "Gorgeous" *not an official radio single

Chart run: 28-21-19-17-17-

HOT AC:
12 12 TAYLOR SWIFT cardigan 3322 3039 283 15.752

Chart run: 31-20-15-13-12-12-

AC:
15 14 TAYLOR SWIFT cardigan 271 215 56 1.395

Chart run: 25-17-18-15-14-

---

HOT AC:
48 49 TAYLOR SWIFT exile f/Bon Iver 45 48 -3 0.25

Chart run: 48-49-

AAA:
26 22 TAYLOR SWIFT exile f/Bon Iver 211 192 19 0.246

Chart run: 45-33-26-22-

---

COUNTRY:
47 44 TAYLOR SWIFT betty 746 616 130 3.403

Chart run: 47-44-

[Az Paynter]

POP:
17 17 TAYLOR SWIFT cardigan 5525 5156 369 21.979

+21 Spins
+19 Bullet
-0.136 Audience

HOT AC:
12 12 TAYLOR SWIFT cardigan 3340 3086 254 15.950

+18 Spins
-29 Bullet
+0.198 Audience

AC:
15 14 TAYLOR SWIFT cardigan 271 232 39 1.400

= Spins
-17 Bullet
+0.006 Audience

[Az Paynter]

POP:
17 17 TAYLOR SWIFT cardigan 5542 5187 355 21.717

+17 Spins
-14 Bullet
-0.262 Audience

HOT AC:
12 12 TAYLOR SWIFT cardigan 3361 3131 230 16.159

+21 Spins
-24 Bullet
+0.209 Audience

AC:
15 14 TAYLOR SWIFT cardigan 276 241 35 1.431

+5 Spins
-4 Bullet
+0.031 Audience

[Az Paynter]

POP:
17 17 TAYLOR SWIFT cardigan 5580 5204 376 21.531

+38 Spins
+21 Bullet
-0.186 Audience

HOT AC:
12 12 TAYLOR SWIFT cardigan 3356 3195 161 16.257

-5 Spins
-69 Bullet
+0.098 Audience

AC:
15 14 TAYLOR SWIFT cardigan 282 245 37 1.431

+6 Spins
+2 Bullet
= Audience

[Az Paynter]

POP:
17 17 TAYLOR SWIFT cardigan 5599 5245 354 21.376

+19 Spins
-22 Bullet
-0.155 Audience

HOT AC:
12 12 TAYLOR SWIFT cardigan 3382 3229 153 16.441

+26 Spins
-8 Bullet
+0.184 Audience

AC:
15 14 TAYLOR SWIFT cardigan 289 253 36 1.517

+7 Spins
-1 Bullet
+0.086 Audience

[austin]

I wonder if queen of records can set the record for 17 weeks at #17? Iconic.

[Az Paynter]

Yuuuuuck.

POP:
16 17 TAYLOR SWIFT cardigan 5564 5286 278 21.194

-35 Spins
-76 Bullet
-0.182 Audience

HOT AC:
12 12 TAYLOR SWIFT cardigan 3394 3269 125 16.479

+12 Spins
-28 Bullet
+0.038 Audience

AC:
15 14 TAYLOR SWIFT cardigan 293 256 37 1.521

+4 Spins
+1 Bullet
+0.004 Audience

[Au$tin]

I swear if this has a run like Lover...

[frenchuser]

Sept 4, 2020 6:10:57 GMT -5 Au$tin said:

I swear if this has a run like Lover...

What do you think could give a boost to its airplay at this stage ? A live performance on television ? Great "call out" scores ?

[deepston]

Sept 4, 2020 7:55:26 GMT -5 frenchuser said:

Sept 4, 2020 6:10:57 GMT -5 Au$tin said:

I swear if this has a run like Lover...

What do you think could give a boost to its airplay at this stage ? A live performance on television ? Great "call out" scores ?

If callouts were amazing I could see it having a mini "Delicate" type of run. But they probably won't be great because the song is very slow for pop radio and lacks any elements that pop listeners like nowadays (which isn't a bad thing, it's just what it is).
A live performance would be nice and could give the song some attention, but it would probably be very short-lived and the song would return to its usual performance in a few days. I'm not sure if it's worth it to waste a promo slot on this song and also sacrifice the whole isolation vibe from the album. 

I'd say the only chance for now are callouts. However, the song has done its job and I wouldn't be mad if they started pushing "exile" in the next few weeks.

[NeRD]

Not y'all still gunning for exile to be pushed to pop next when Pop clearly wants the 1.

[nickd]

This won't debut on Pop callouts very soon imo but maybe it will on HAC callouts next week and that will be enough to save it. That's what happened to Delicate, it was stalling on Pop but it was doing better on HAC and when HAC callouts came out they were great which boost it on both formats. I think the HAC callouts will probably still come out too late for that though tbh.

[𝕡𝕙𝕖𝕖𝕓𝕤]

We don’t even know if the callouts are good yet, for all we know, HAC listeners could hate it

[nickd]

Sept 4, 2020 16:29:22 GMT -5 𝕡𝕙𝕖𝕖𝕓𝕤 said:

We don’t even know if the callouts are good yet, for all we know, HAC listeners could hate it

What I meant was that her best hope was if HAC callouts come out soon and if they're good. But yeah, who knows, anyways, this was not an album I was expecting to do all that well on radio because it's not very pop trend-chasing, and a surprise drop like this also isn't ideal for radio.

[Az Paynter]

POP:
17 18 TAYLOR SWIFT cardigan 5550 5385 165 21.132

-14 Spins
-113 Bullet
-0.062 Audience

HOT AC:
12 12 TAYLOR SWIFT cardigan 3421 3297 124 16.541

+27 Spins
-1 Bullet
+0.062 Audience

AC:
15 13 TAYLOR SWIFT cardigan 300 263 37 1.572

+7 Spins
= Bullet
+0.051 Audience

[Az Paynter]

I can't.

POP:
17 19 TAYLOR SWIFT cardigan 5474 5510 -36 20.559

-76 Spins
-201 Bullet
-0.573 Audience

HOT AC:
12 11 TAYLOR SWIFT cardigan 3419 3322 97 16.437

-2 Spins
-27 Bullet
-0.104 Audience

AC:
14 13 TAYLOR SWIFT cardigan 299 271 28 1.581

-1 Spin
-9 Bullet
+0.009 Audience

[kimberly]

feeling like an old cardigan under someone's bed rn

[Marooned@Midnight]

Well, the good news is this essentially got as far as Lover did, with about 1% of the effort. This album is just not made for pop radio and that’s ok...even preferable.

I’m really thinking I’m also not made for pop radio anymore. The format as it is now just isn’t enjoyable to me. And I guess it shouldn’t be...I’m over double their target demo age at this point.

[fearlessarrow]

SUNDAY PUBLISHED UPDATE (9/6):

POP:
17 17 TAYLOR SWIFT cardigan 5479 5510 -31 20.564

SPOILER: Click to show

{Taylor Swift's Top 40/M peaks to date:}#1: "I Knew You Were Trouble." (x6)
#1: "Bad Blood" (x6) (Taylor Swift feat. Kendrick Lamar)
#1: "Blank Space" (x5)
#1: "Style" (x3)
#1: "Shake It Off" (x2)
#1: "Wildest Dreams" (x2)
#1: "Love Story" (x1)
#1: "You Belong With Me" (x1)
#1: "Look What You Made Me Do" (x1)
#1: "Delicate" (x1)
#2: "We Are Never Ever Getting Back Together"
#2: "I Don't Wanna Live Forever" (ZAYN & Taylor Swift)
#6: "ME!" (Taylor Swift feat. Brendon Urie of Panic! at the Disco)
#7: "Teardrops On My Guitar"
#7: "Two Is Better Than One" (Boys Like Girls feat. Taylor Swift)
#9: "You Need to Calm Down"
#10: "22"
#10: "End Game" (Taylor Swift feat. Ed Sheeran & Future)
#11: "Mine"
#11: "...Ready for It?"
#12: "Fifteen"
#12: "Back to December"
#13: "Everything Has Changed" (Taylor Swift feat. Ed Sheeran)
#13: "Out of the Woods"
#14: "Lover"
#16: "New Romantics"
#17: "cardigan"
#19: "Our Song"
#19: "Today Was a Fairytale"
#20: "Eyes Open"
#20: "The Man"
#21: "The Story of Us"
#22: "Both of Us" (B.o.B. feat. Taylor Swift)
#45: "Gorgeous" *not an official radio single

Chart run: 28-21-19-17-17-17-

HOT AC:
12 11 TAYLOR SWIFT cardigan 3419 3322 97 16.437

Chart run: 31-20-15-13-12-12-11-

AC:
14 13 TAYLOR SWIFT cardigan 299 271 28 1.581

Chart run: 25-17-18-15-14-13-

---

AAA:
22 21 TAYLOR SWIFT exile f/Bon Iver 229 211 18 0.295

Chart run: 45-33-26-22-21-

---

COUNTRY:
43 40 TAYLOR SWIFT betty 879 745 134 3.881

Chart run: 47-44-40-

[kamala 2024 truther]

this chart run...pop radio continues to show their utter tastelessness. she doesn't need it anymore tho.

[Choco]

Does this sound like something radio is gonna play hourly? Can you fault them? It's actually because she's Taylor that it got as far as it did bc a lesser act would have topped out at #37.

This album isn't designed for radio play. "the 1" is a good choice but even that doesn't scream radio smash.

[frashcoholic]

so it's too late to summon August in September??

[Choco]

Sept 6, 2020 22:36:54 GMT -5 frashcoholic said:

so it's too late to summon August in September??

That's also my favorite, I think it's the second best CHR choice after "the 1" (which is getting some spins already).

[nick64]

Sept 6, 2020 22:36:54 GMT -5 frashcoholic said:

so it's too late to summon August in September??

I mean technically it’s about August being over so 🤷🏻‍♂️

[kimberly]

I'm not going to pretend I didn't think this could do better. I felt like pop radio wanted something a bit more mellow from Taylor, and I was ready for this to slowly make its way up to the Top 10 through the fall. I'm disappointed to see it fall short of matching "Lover"s peak spin count by more than 2,000 spins. I blame radio for spamming "Blinding Lights" and "Adore You" and picking up trash like "Before You Go" over this. Anyways.

Are we sending "the 1" to pop or what?? San Francisco already took it up to #30 at some point so we're clearly willing to spin it.

[Az Paynter]

Lol at the idea that this isn't radio-friendly. Radio is just utter garbage right now, it's going all in on total garbage and dumping nearly everything that's actually good. :sip2:

POP:
17 18 TAYLOR SWIFT cardigan 5423 5526 -103 20.102

-51 Spins
-67 Bullet
-0.457 Audience

HOT AC:
12 10 TAYLOR SWIFT cardigan 3432 3340 92 16.534

+13 Spins
-5 Bullet
+0.097 Audience

AC:
14 13 TAYLOR SWIFT cardigan 302 271 31 1.607

+3 Spins
+3 Bullet
+0.026 Audience

[deepston]

Sept 6, 2020 22:17:19 GMT -5 Choco said:

Does this sound like something radio is gonna play hourly? Can you fault them? It's actually because she's Taylor that it got as far as it did bc a lesser act would have topped out at #37.

This album isn't designed for radio play. "the 1" is a good choice but even that doesn't scream radio smash.

Far worse ballads have been overplayed by pop radio (Before You Go, Perfect, Falling, ...). The real reason they don't spam her songs is because she is a woman. If Harry Styles sang this it would be top 5 in CHR already even if his 3 last singles had underperformed.

[NeRD]

Sept 7, 2020 5:59:28 GMT -5 deepston said:

Sept 6, 2020 22:17:19 GMT -5 Choco said:

Does this sound like something radio is gonna play hourly? Can you fault them? It's actually because she's Taylor that it got as far as it did bc a lesser act would have topped out at #37.

This album isn't designed for radio play. "the 1" is a good choice but even that doesn't scream radio smash.

Far worse ballads have been overplayed by pop radio (Before You Go, Perfect, Falling, ...). The real reason they don't spam her songs is because she is a woman. If Harry Styles sang this it would be top 5 in CHR already even if his 3 last singles had underperformed.

The first part of this comment is solely your opinion, and the second part is a baseless claim with no proof. It's so annoying when stans do this.