degen
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Post by degen on Dec 22, 2020 15:39:23 GMT -5
Even though a lot of you will say this is too safe, I think this is much more experimental than “Perfect” which had all the trademarks of an AC winter hit. There is something more genuine and less calculated about this. I think it will be a big hit.
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Choco
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Post by Choco on Dec 22, 2020 20:19:12 GMT -5
"Perfect" literally came out of a cloning lab that they set up to recreate "Thinking Out Loud". Everyone knew it was a future single and #1 contender from the minute the album dropped.
This feels way more interesing and organic.
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fearlessarrow
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Post by fearlessarrow on Dec 23, 2020 7:05:07 GMT -5
POP: -- 35 ED SHEERAN Afterglow 1509 0 1509 10.483
+495 Spins +495 Bullet +2.667 Audience
HOT AC: -- 26 ED SHEERAN Afterglow 576 0 576 5.394
+223 Spins +223 Bullet +1.755 Audience
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Choco
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Post by Choco on Dec 23, 2020 9:47:31 GMT -5
Looking at streaming... unless it rebounds hard after Xmas I think y'all can rest easy.
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Post by Henry Suárez on Dec 23, 2020 12:50:31 GMT -5
Heard it last night on Z100 and sounds good, could be a Castle on the Hill sized hit?
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𝕡𝕙𝕖𝕖𝕓𝕤
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Post by 𝕡𝕙𝕖𝕖𝕓𝕤 on Dec 23, 2020 16:30:37 GMT -5
Looking at streaming... unless it rebounds hard after Xmas I think y'all can rest easy. I didn’t see that drop coming. Shook.
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Post by itsaboutart on Dec 23, 2020 17:07:07 GMT -5
This is such a disgusting rip off of Bon Iver. Ed Sheehan is the most unoriginal artist of all time.
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Glove Slap
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Post by Glove Slap on Dec 23, 2020 17:27:03 GMT -5
I like this. Definitely get the Coldplay and Bon Iver similarities, but I prefer Ed's voice personally. I don't the the same 'stuffy' feeling that I got from most of Divide, so it's a positive.
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NeRD
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Post by NeRD on Dec 23, 2020 18:13:57 GMT -5
I like this. Definitely get the Coldplay and Bon Iver similarities, but I prefer Ed's voice personally. I don't the the same 'stuffy' feeling that I got from most of Divide, so it's a positive. What do you mean by 'stuffy'?
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Glove Slap
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Post by Glove Slap on Dec 23, 2020 18:23:09 GMT -5
I like this. Definitely get the Coldplay and Bon Iver similarities, but I prefer Ed's voice personally. I don't the the same 'stuffy' feeling that I got from most of Divide, so it's a positive. What do you mean by 'stuffy'? Divide had this feeling of being overproduced relative to his prior material. It was because it was executive produced by Benny Blanco. A lot of it felt like a committee version of x that tired to very blatantly hit certain marks, kinda like how one would expect a Celine Dion album to be. In itself that's not bad (I love Celine), but I don't think it matched well with Ed and his songwriting. It ended up treading the same ground as before for the most part, but in a less interesting way. And I went back and listened to x after Divide as well to make sure it wasn't something I missed from the previous one, and I didn't find it. It's something which was present on Divide. This song isn't as good as the ones on x, but it does have that looser, more relaxed feeling I'd missed from him.
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fearlessarrow
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Post by fearlessarrow on Dec 24, 2020 5:54:34 GMT -5
Pop radio must've been DYING to play new Ed Sheeran music...
POP: -- 30 ED SHEERAN Afterglow 2029 0 2029 13.097
+520 Spins +520 Bullet +2.614 Audience
HOT AC: -- 24 ED SHEERAN Afterglow 820 0 820 7.265
+244 Spins +244 Bullet +1.871 Audience
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Post by Deleted on Dec 24, 2020 7:04:32 GMT -5
This is probably going to end up becoming a huge radio hit, even if the streaming doesn't match up.
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spiritboy
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Post by spiritboy on Dec 24, 2020 10:56:40 GMT -5
Does he have a radio deal for this song?
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𝕡𝕙𝕖𝕖𝕓𝕤
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Post by 𝕡𝕙𝕖𝕖𝕓𝕤 on Dec 25, 2020 1:43:11 GMT -5
Does he have a radio deal for this song? I think it did, yeah. That’s why it had such a big first day
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fearlessarrow
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Post by fearlessarrow on Dec 25, 2020 5:56:22 GMT -5
POP: -- 29 ED SHEERAN Afterglow 2539 0 2539 15.684
+510 Spins +510 Bullet +2.587 Audience
HOT AC: -- 21 ED SHEERAN Afterglow 1045 0 1045 8.882
+225 Spins +225 Bullet +1.617 Audience
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fearlessarrow
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Post by fearlessarrow on Dec 26, 2020 5:59:04 GMT -5
POP: -- 28 ED SHEERAN Afterglow 2992 0 2992 18.059
+453 Spins +453 Bullet +2.375 Audience
HOT AC: -- 21 ED SHEERAN Afterglow 1241 0 1241 10.385
+196 Spins +196 Bullet +1.503 Audience
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divasummer
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Post by divasummer on Dec 26, 2020 16:53:22 GMT -5
This reminds me of a "Castle On The Hill" or something similar. It's ok, but not my thing. I would take a "Perfect/Thinking Of You knock off or a "Shape Of You" or his more RnB influenced tracks over this.
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Post by deepston on Dec 26, 2020 19:24:00 GMT -5
Not his best and most interesting song in years having a very lackluster reception on streaming. I think this song is excellent.
I agree it borrows a lot from Coldplay and especially Bon Iver. That's probably why I like it so much.
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Post by Choco on Dec 26, 2020 22:04:32 GMT -5
I think the obituaries are premature. But if it doesn't rebound now that xmas is over... expect a way more commercial sound with his next release.
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Post by jaffery on Dec 27, 2020 0:34:33 GMT -5
I think the obituaries are premature. But if it doesn't rebound now that xmas is over... expect a way more commercial sound with his next release. Had it’s first really good update okay, went up 130k streams when most songs fell 400k. Idk If that’s just because extrs playlisting or something else
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anecdote
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Post by anecdote on Dec 27, 2020 2:14:43 GMT -5
I just wanted to say that this song is a but disappointing. I couldn't get what the theme was, and the spare instrumentation doesn't do any favours to his voice since he used a vocoder on it for some reason. I don't want it to fail, but if it becomes some huge smash a la Memories or Someone You Loved I will be disappointed.
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Post by fearlessarrow on Dec 27, 2020 6:15:29 GMT -5
POP: -- 25 ED SHEERAN Afterglow 3487 0 3487 20.702
+495 Spins +495 Bullet +2.643 Audience
HOT AC: -- 19 ED SHEERAN Afterglow 1525 0 1525 12.323
+284 Spins +284 Bullet +1.938 Audience
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Marooned@Midnight
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Post by Marooned@Midnight on Dec 27, 2020 6:57:51 GMT -5
This is unexpected in more ways than one. I like it.
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fearlessarrow
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Post by fearlessarrow on Dec 28, 2020 5:53:05 GMT -5
POP: -- 24 ED SHEERAN Afterglow 3987 0 3987 22.935
+500 Spins +500 Bullet +2.233 Audience
HOT AC: -- 14 ED SHEERAN Afterglow 1794 0 1794 13.940
+269 Spins +269 Bullet +1.617 Audience
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NeRD
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Post by NeRD on Dec 28, 2020 20:19:37 GMT -5
Releasing this during the freeze may have been very smart. It's got a head start over pretty much any new song scheduled to be release Q1. It'll probably explode after the year end countdowns are over.
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Au$tin
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Post by Au$tin on Dec 28, 2020 20:20:06 GMT -5
This is going to have a terrible second week at this point. And if its other numbers outside radio don't improve, I don't see this doing a whole lot here either. Top 15 should be achievable, but not sure if it can go any further.
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leonagwen
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Post by leonagwen on Dec 28, 2020 23:45:06 GMT -5
This is going to have a terrible second week at this point. And if its other numbers outside radio don't improve, I don't see this doing a whole lot here either. Top 15 should be achievable, but not sure if it can go any further. Its #36 on Spotify and #2 on Itunes and is getting +500 updates. The song is doing fine.
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Au$tin
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Post by Au$tin on Dec 29, 2020 1:41:43 GMT -5
This is going to have a terrible second week at this point. And if its other numbers outside radio don't improve, I don't see this doing a whole lot here either. Top 15 should be achievable, but not sure if it can go any further. Its #36 on Spotify and #2 on Itunes and is getting +500 updates. The song is doing fine. A +500 on day 7 isn't good. As I previously stated, it's trending to get poor updates once rolling starts tomorrow. It should be pulling 700-900+ at this point. Tomorrow it'll lose around 500 spins and on Wednesday we're looking at a +20, maybe. As for the other things, I'd agree with you normally. However, this is Ed Sheeran, one of the few artists to consistently kill it in sales and streaming. It's day 7 and it's #2 on iTunes behind AJR. And not even close behind either. It's day 7 and it's only pulling 377k streams on Spotify. None of this is particularly bad on its own, but way below expectations for a new Ed Sheeran track even in the middle of the holidays. I just don't foresee this improving come January. That doesn't mean anything about his career, though. I'm sure his actual lead single will still pull in hefty figures and become a hit. But this one particular song isn't looking hot.
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fearlessarrow
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Post by fearlessarrow on Dec 29, 2020 5:54:17 GMT -5
8th day effect.
POP: 36 25 ED SHEERAN Afterglow 3603 1012 2591 18.375
-384 Spins -1396 Bullet -4.560 Audience
HOT AC: 28 14 ED SHEERAN Afterglow 1733 353 1380 12.203
-61 Spins -414 Bullet -1.737 Audience
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spiritboy
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Post by spiritboy on Dec 29, 2020 16:54:23 GMT -5
I don't think many people know an Ed Sheeran song is out at the moment. I say give it time to see whether it'll improve or not.
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