Taylor.
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Post by Taylor. on Feb 2, 2021 19:21:32 GMT -5
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Au$tin
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Post by Au$tin on Feb 3, 2021 1:42:13 GMT -5
omg TikTok glitched when I first clicked the link and I got a video of a woman doing weird ass things while sleepwalking and I spent like 5 minutes trying to figure out what it had to do with Ed Sheeran π
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Post by fearlessarrow on Feb 3, 2021 7:06:43 GMT -5
POP: 16 16 ED SHEERAN Afterglow 6929 6920 9 25.636
-22 Spins -12 Bullet -0.372 Audience
HOT AC: 9 8 ED SHEERAN Afterglow 3906 3839 67 19.367
+29 Spins +34 Bullet -0.141 Audience
AC: 16 16 ED SHEERAN Afterglow 151 159 -8 1.222
+1 Spin = Bullet +0.015 Audience
AAA: 42 40 ED SHEERAN Afterglow 114 99 15 0.418
+4 Spins +3 Bullet +0.022 Audience
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fearlessarrow
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Post by fearlessarrow on Feb 4, 2021 7:19:50 GMT -5
POP: 16 16 ED SHEERAN Afterglow 6877 6939 -62 25.229
-52 Spins -71 Bullet -0.407 Audience
HOT AC: 8 8 ED SHEERAN Afterglow 3923 3844 79 19.356
+17 Spins +12 Bullet -0.011 Audience
AC: 16 16 ED SHEERAN Afterglow 151 157 -6 1.173
= Spins +2 Bullet -0.049 Audience
AAA: 43 40 ED SHEERAN Afterglow 119 97 22 0.441
+5 Spins +7 Bullet +0.023 Audience
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divasummer
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Post by divasummer on Feb 4, 2021 15:08:34 GMT -5
Yeah this is done.
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Taylor.
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Post by Taylor. on Feb 4, 2021 17:51:35 GMT -5
While they've always said this wasn't a lead, they sure promoted it as if it were. Curious to see how the 'actual' lead does now, but it's clear radio will be on his side (to start, at least).
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marcyiam
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Post by marcyiam on Feb 4, 2021 19:36:31 GMT -5
While they've always said this wasn't a lead, they sure promoted it as if it were. Did he do radio interviews and late night performances and I missed them? I usually associate those as a bare minimum for true single promotion. Especially a lead single. Obviously not everyone agrees, just that's what comes to mind for me with that.
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Choco
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Post by Choco on Feb 4, 2021 22:04:55 GMT -5
As I've already said if it had been a hit it would have been "the lead", "on the tracklist" or whatever.
Since it flopped they will pretend it never happened. Lead or not a brand new Ed Sheeran release missing top 20 on the Hot 100 feels like a noticeable drop. I'm sure they will course correct with a more commercial song.
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SPRΞΞ
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Post by SPRΞΞ on Feb 5, 2021 0:25:53 GMT -5
I love this song, but I think he tried to jump on the Folklore/Evermore sound, and he ended up peaking right where the Taylor songs did.
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Post by leonagwen on Feb 5, 2021 0:30:35 GMT -5
As I've already said if it had been a hit it would have been "the lead", "on the tracklist" or whatever. Since it flopped they will pretend it never happened. Lead or not a brand new Ed Sheeran release missing top 20 on the Hot 100 feels like a noticeable drop. I'm sure they will course correct with a more commercial song. Are you sure?
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fearlessarrow
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Post by fearlessarrow on Feb 5, 2021 7:30:54 GMT -5
POP: 15 16 ED SHEERAN Afterglow 6791 6960 -169 24.767
-86 Spins -107 Bullet -0.462 Audience
HOT AC: 8 7 ED SHEERAN Afterglow 3929 3848 81 19.133
+6 Spins +2 Bullet -0.223 Audience
AC: 16 15 ED SHEERAN Afterglow 149 161 -12 1.105
-2 Spins -6 Bullet -0.068 Audience
AAA: 41 40 ED SHEERAN Afterglow 125 98 27 0.471
+6 Spins +5 Bullet +0.030 Audience
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divasummer
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Post by divasummer on Feb 5, 2021 8:33:25 GMT -5
This was $.69 for a bit at Itunes and yes I know everyone here finds it irrelevant but it didn't get the boost it should have there. I wonder how the callouts are for this? Is it good enough for some to be background music???? I only sampled it twice and knew it wasn't my thing but I wasn't offended by it. I just wouldn't buy it or stream it by choice.
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Choco
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Post by Choco on Feb 5, 2021 8:46:17 GMT -5
I wonder how the callouts are for this? Is it good enough for some to be background music???? I think the callouts are probably middling at best. We might not have seen any this year yet, but radio stations probably get access to way more data, which is why they have started dropping this.
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spiritboy
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Post by spiritboy on Feb 5, 2021 17:20:34 GMT -5
Ed probably peaked commercially with Divide, but that doesn't mean he won't have hits anymore. I'm okay with this underperforming in US, though it did great in UK (#2) and good in Australia (#7). Most people complained of the use of autotune in the song so maybe it would've been better if he didn't use it.
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Post by Henry SuΓ‘rez on Feb 6, 2021 2:01:05 GMT -5
He was a newcomer back then but The A Team did better than this. Top 10 on Hot AC but I think it underperformed on Pop.
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fearlessarrow
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Post by fearlessarrow on Feb 6, 2021 7:12:15 GMT -5
POP: 15 17 ED SHEERAN Afterglow 6746 6974 -228 24.296
-45 Spins -59 Bullet -0.471 Audience
HOT AC: 8 7 ED SHEERAN Afterglow 3985 3872 113 19.165
+56 Spins +32 Bullet +0.032 Audience
AC: 15 16 ED SHEERAN Afterglow 148 160 -12 1.102
-1 Spin = Bullet -0.003 Audience
AAA: 40 39 ED SHEERAN Afterglow 127 100 27 0.472
+2 Spins = Bullet +0.001 Audience
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fearlessarrow
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Post by fearlessarrow on Feb 7, 2021 8:25:30 GMT -5
POP: 14 17 ED SHEERAN Afterglow 6630 6966 -336 23.806
-116 Spins -108 Bullet -0.490 Audience
HOT AC: 8 7 ED SHEERAN Afterglow 3988 3890 98 19.068
+3 Spins -15 Bullet -0.097 Audience
AC: 15 16 ED SHEERAN Afterglow 148 158 -10 1.112
= Spins +2 Bullet +0.010 Audience
AAA: 40 38 ED SHEERAN Afterglow 143 103 40 ???
+16 Spins +13 Bullet ??? Audience
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Post by Henry SuΓ‘rez on Feb 7, 2021 13:55:07 GMT -5
It's done I guess.
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fearlessarrow
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Post by fearlessarrow on Feb 8, 2021 7:41:44 GMT -5
POP: 14 17 ED SHEERAN Afterglow 6552 6966 -414 23.398
-78 Spins -78 Bullet -0.408 Audience
HOT AC: 8 7 ED SHEERAN Afterglow 4027 3906 121 19.078
+39 Spins +23 Bullet +0.010 Audience
AC: 16 15 ED SHEERAN Afterglow 148 156 -8 1.136
= Spins +2 Bullet +0.024 Audience
AAA: 40 36 ED SHEERAN Afterglow 148 106 42 0.473
+5 Spins +2 Bullet ??? Audience
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fearlessarrow
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Post by fearlessarrow on Feb 9, 2021 6:10:04 GMT -5
POP: 14 17 ED SHEERAN Afterglow 6481 6952 -471 22.987
-71 Spins -57 Bullet -0.411 Audience
HOT AC: 8 7 ED SHEERAN Afterglow 4090 3878 212 19.313
+63 Spins +91 Bullet +0.235 Audience
AC: 16 14 ED SHEERAN Afterglow 153 152 1 1.235
+5 Spins +9 Bullet +0.099 Audience
AAA: 40 36 ED SHEERAN Afterglow 148 110 38 0.490
= Spins -4 Bullet +0.017 Audience
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Post by hitmakaontharise on Feb 9, 2021 11:07:07 GMT -5
really the only Ed lead i listened to once.
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π‘πππππ€
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Post by π‘πππππ€ on Feb 9, 2021 16:07:42 GMT -5
Buh-bye
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NeRD
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Post by NeRD on Feb 9, 2021 18:36:52 GMT -5
HAC still hanging on for dear life.
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fearlessarrow
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Post by fearlessarrow on Feb 10, 2021 7:12:21 GMT -5
I'm waiting for this to completely collapse to stop updating this but it hasn't really hit that stage yet although we know it's going to...
POP: 16 17 ED SHEERAN Afterglow 6363 6929 -566 22.269
-118 Spins -95 Bullet -0.718 Audience
HOT AC: 8 7 ED SHEERAN Afterglow 4107 3906 201 19.440
+17 Spins -11 Bullet +0.127 Audience
AC: 16 16 ED SHEERAN Afterglow 150 151 -1 1.213
-3 Spins -2 Bullet -0.022 Audience
AAA: 40 36 ED SHEERAN Afterglow 148 114 34 0.502
= Spins -4 Bullet +0.012 Audience
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Post by Deleted on Feb 10, 2021 8:14:40 GMT -5
What a flop! But Ed totally deserves as he has produced a lot of perfectly calculated pop songs without any originality. From here on, he has to prove his real talent!
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rainie
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Post by rainie on Feb 10, 2021 18:29:19 GMT -5
i know this didn't have a ton of promotion and isn't technically his lead or whatever, but still. what a dropoff. wow
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fearlessarrow
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Post by fearlessarrow on Feb 11, 2021 7:08:22 GMT -5
Looks like I summoned the collapse lol, final update.
POP: 16 18 ED SHEERAN Afterglow 6048 6883 -835 20.789
-315 Spins -269 Bullet -1.480 Audience
HOT AC: 8 7 ED SHEERAN Afterglow 4101 3923 178 19.434
-6 Spins -23 Bullet -0.006 Audience
AC: 16 15 ED SHEERAN Afterglow 156 151 5 1.240
+6 Spins +6 Bullet +0.027 Audience
AAA: 40 36 ED SHEERAN Afterglow 149 119 30 0.517
+1 Spin -4 Bullet +0.015 Audience
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Choco
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Post by Choco on Feb 11, 2021 8:40:20 GMT -5
i know this didn't have a ton of promotion and isn't technically his lead or whatever, but still. what a dropoff. wow To be fair the collabs project was a sizable drop from Divide, in spite of huge names.
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Post by Devil Marlena Nylund on Feb 11, 2021 8:49:46 GMT -5
I donβt think this did *terribly*. It isnβt exactly made for pop radio and doesnβt really have much of a hook. It went where it did because itβs an Ed Sheeran song, and thatβs about it. I agree that the comment that he probably commercially peaked with Divide but I donβt think heβs yet on the downfall end of things - but artists in his position probably canβt afford too many mid-performers in a row and often times thatβs what one-offs like these are. Iβd still expect his album lead to do much better but if it only does somewhat better, his radio career might be in trouble. For now tho, Iβd say heβs completely fine.
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