reputation era became weak because of the poor single choices and/or improper rollout.
August 4, 2017 - Look What You Made Me Do is a great era opener but a new single should be released a month after which is appealing to the general public.
September 1, 2017 - Getaway Car should've been the second single, accompanied by a "Ready For It?"-themed music video.
October 27, 2017 - ...Ready For It? should've stayed a promotional single.
November 3, 2017 - Call It What You Want as the second promotional single.
November 10, 2017 - album release.
January 12, 2017 - End Game (feat. Ed Sheeran & Future) as the third single.
March 2, 2018 - Delicate as the fourth single. This wouldn't have been a "sleeper" hit as GP and radio would still have eaten this song up.
May 11, 2018 - I Did Something Bad (Remix) featuring a rapper as the fifth single, released as the same time as the opening of the reputation stadium tour
*** she can then focus on touring with Delicate and IDSB as her current singles ***
October 12, 2018 - Don't Blame Me as the sixth single, performing the tour version in the American Music Awards (2018).
December 31, 2018 - reputation Stadium Tour concert film
END OF REP ERA.