Run-D.M.C. - "My Adidas" (1986)
Jan 7, 2022 0:12:54 GMT -5
Post by 🇯🇲 lucy88 🇯🇲 on Jan 7, 2022 0:12:54 GMT -5
Couldn't find a thread for this. It's the lead single from "Raising Hell". It was produced by Russell Simmons. Track has been mentioned on Mariah's song "Dedicated".
This song led to the first endorsement deal between a musical act and an athletic company, after the band's co-manager, Lyor Cohen, invited Adidas executive Angelo Anastasio to the band's concert at Madison Square Garden on July 19, 1986. This was followed by the group making a video where they addressed Adidas with an a cappella verse before shouting "Give us a million dollars!"[2] This deal is credited with influencing future endorsement deals between brands and musicians, particularly in hip hop culture. Questlove ranked the song sixth on a 2012 list of the "50 Greatest Hip Hop Songs of All Time" in Rolling Stone.
Chart peaks:
#5 R&B
#10 Dance/Music/Maxi Singles
#33 Rap
This song led to the first endorsement deal between a musical act and an athletic company, after the band's co-manager, Lyor Cohen, invited Adidas executive Angelo Anastasio to the band's concert at Madison Square Garden on July 19, 1986. This was followed by the group making a video where they addressed Adidas with an a cappella verse before shouting "Give us a million dollars!"[2] This deal is credited with influencing future endorsement deals between brands and musicians, particularly in hip hop culture. Questlove ranked the song sixth on a 2012 list of the "50 Greatest Hip Hop Songs of All Time" in Rolling Stone.
Chart peaks:
#5 R&B
#10 Dance/Music/Maxi Singles
#33 Rap
