Fewer Commercials = Increased Spins?
Jan 29, 2005 23:48:03 GMT -5
Post by Marv on Jan 29, 2005 23:48:03 GMT -5
Sorry I blew it about KRTH/Inifinity/Clear Channel.
But based on the wreckage of what's happened to numerous radio stations in LA over the past several years, Infinity is just as clueless as CC as to what constitutes great radio, at least as it applies to KRTH.
Radio is FAR too reliant on consultants and research to be anything but dull and safe, as detailed in both the Urban & Smooth Jazz columns of last weeks R&R clearly indicated.
Insofar as the troubled CHR/Pop format goes, Emmis VP/Programming Barry Mayo was quoted in last weerk's issue of R&R as saying that (CHR/Rhythmic) WQHT has two objectives...
1)---Target 12-24 listeners, AND
2)---Continue to bring new listeners to the station.
WQHT has done quite well in both regards, but the fact that the vast majority of CHR/Pop stations out there are rather poor copycats/imitators of the local CHR/Rhythmic outlet is why CHR/Pop is treading water as a format, not doing nearly as well as it used to until the late eighties.
There is NO reason for the CHR/Pop, CHR/Rhythmic, and Urban charts to have FAR too many of the same songs on all three charts to distinguish those formats, especially the first two.
When CHR/Pop gets make to being a mass-appeal format it was designed to be, thanks to the reinvention of the format here in Los Angeles on 93/KHJ in 1965, then it will start to see better days.
These days, AC & Hot AC stations have far more variety than CHR/Pop stations do, and that's downright bizarre, but undoubtedly true.
Playing dull songs such as 'Over And Over' 95+ times per week makes no sense either; no CHR/Pop station had to play 'It Must Have Been Love' (1990), St. Elmo's Fire (Man In Motion) (1985), or 'Another One Bites The Dust' (1980) 95+times per week either---42-54 times per week was plenty.
But based on the wreckage of what's happened to numerous radio stations in LA over the past several years, Infinity is just as clueless as CC as to what constitutes great radio, at least as it applies to KRTH.
Radio is FAR too reliant on consultants and research to be anything but dull and safe, as detailed in both the Urban & Smooth Jazz columns of last weeks R&R clearly indicated.
Insofar as the troubled CHR/Pop format goes, Emmis VP/Programming Barry Mayo was quoted in last weerk's issue of R&R as saying that (CHR/Rhythmic) WQHT has two objectives...
1)---Target 12-24 listeners, AND
2)---Continue to bring new listeners to the station.
WQHT has done quite well in both regards, but the fact that the vast majority of CHR/Pop stations out there are rather poor copycats/imitators of the local CHR/Rhythmic outlet is why CHR/Pop is treading water as a format, not doing nearly as well as it used to until the late eighties.
There is NO reason for the CHR/Pop, CHR/Rhythmic, and Urban charts to have FAR too many of the same songs on all three charts to distinguish those formats, especially the first two.
When CHR/Pop gets make to being a mass-appeal format it was designed to be, thanks to the reinvention of the format here in Los Angeles on 93/KHJ in 1965, then it will start to see better days.
These days, AC & Hot AC stations have far more variety than CHR/Pop stations do, and that's downright bizarre, but undoubtedly true.
Playing dull songs such as 'Over And Over' 95+ times per week makes no sense either; no CHR/Pop station had to play 'It Must Have Been Love' (1990), St. Elmo's Fire (Man In Motion) (1985), or 'Another One Bites The Dust' (1980) 95+times per week either---42-54 times per week was plenty.