Phony Ppl : "dialtone."

[SHOOTER]

Euphonyus out next Friday.

[dwindeezy]

I’ve loved this one from the jump and always felt if their unique sound/brand with ‘Nowhere But Up’ connected on radio, this would have a good chance of being a successful follow up for them as it’s in line with what’s connecting on r&b, continues with the funk/r&b/soul fusion sound while being different enough to appeal to NBU fans while gaining new ones. That’s always something I keep in mind with follow up singles. I also love the strategy of them not focusing playlisting on one track (usually the single) and spread the playlisting through 4-5 tracks. That helps the artists overall project and brand with gaining fans as well as testing the waters with different songs.

I say that to say, I have a strong feeling this is going to be the next single to r&b from this album as I noticed they recently switched this as their artist pick on Spotify usually reserved for singles. It’s also just crossed 1 mill Spotify streams (only about 300k less than NBU is at currently) and almost at 25k Shazam’s, a VERY solid foundation to warrant a r&b radio push.