Wyn Starks- Run

[dwindeezy]

Follow up to ‘Who I Am’ and lead to new project. Listening to this- it actually fits very well on Hot Ac and AC in a current but nostalgic way. I think Curb knows if this connected in anyway, it’d be a long journey like his previous single but I’m interested in seeing how Curb pushes this. I definitely see his lane now and as the only artist they’re pushing to these formats- he’s priority for the label in that lane. It’s collecting solid adds each week but at the very beginning of its run.

42 40 WYN STARKS Run 201 151 50 0.103

[George]

Finally heard this today and I likes. I can’t remember if he performed this on tour when opening for Delta Rae.

[dwindeezy]

This is in the top 30 at about 13 weeks old but low audience. It’s Shazam numbers of 10k for its audience actually aren’t horrible considering songs making top 20/15+ on HAC could have around 40-60k. Where this is really struggling in is streaming so I hope that improves a bit with more playlisting and airplay.

I see Curbs radio strategy with him in that they work on getting his singles adds at first to about 1/4 of the panel (mostly overnight spins hence his low audience) then it gets no/low adds for weeks but start to see slow conversions from the added stations then it starts picking up adds again then conversions but no adds. His debut single peaked at 24 on HAC after a 6 month run so this even hitting the top 20 would be organic growth on radio -which seems to be what Curb is aiming for. I’d expect an AC push for him at some point too but they only have the resources for one format at a time.

[dwindeezy]

Though this one seems to be kinda treading, his previous single Who I Am almost a year after its AGT debut and following radio run, got another huge opportunity by being in Celine Dion’s new documentary going from 7k daily Spotify streams to 115k , #2 r&b/#108 overall iTunes singles and #38 on Shazam.

It’s had a much smaller effect on this one tho going from about 1.5k daily Spotify streams to 4.5k. I actually really dig this one so I hope it can at least get a top 20 for him on HAC. All of these opportunities for him are showing me his label isn’t only focusing on radio with him and looking at radio as supplementary.