Morgan Wallen f/ ERNEST - "Cowgirls"

[recordyear]

Artist: Morgan Wallen f/ ERNEST
Single: Cowgirls
Album: One Thing At A Time
Label: Big Loud Records/Mercury Records/Republic Records
Impact Date: April 15th, 2024 (Country Aircheck weekly)
Writers: Ashley Gorley, Ernest Keith Smith, James Maddocks, Milan Modi, Rocky Block, Ryan Vojtesak

8th (!) radio single from One Thing At A Time, which was previously teased as a potential single by Morgan himself. For the impact date, USRadioUpdater says April 8th but Musicrow website says April 15th. I listed both for now. EDIT: Edited Country Aircheck weekly also shows April 15th, so I believe it's the adds date.

[raylatch98]

I'm not the biggest fan of the song itself, but this does make sense since this has always connected really well among all the songs from the album. Also I don’t mind Ernest getting a radio hit. 

[countryfan43]

I love this song and given the recent adds at radio I was expecting it to be picked next. I hope they try crossing over with this song but I for sure see a hit at country radio.

[morgan96]

We Won.
It's Perfect for pop radio too

[zdm1998]

*Proceeds to release everything except "98 Braves." I hate it.

As for the song, I don't care for it, and really don't understand many peoples take that he "saved" country music, as songs like this don't sound remotely country at all.

Heres hoping "98 Braves" sees the light of day, cause I kinda feel like he's going to start releasing new songs from a forthcoming project, like he did with "You Proof" and "Thought You Should Know."

[Music Fan]

Hasn't this been increasing on streams? Perfect timing!

[morgan96]

Stream will increase by 4 april for the return of stadium tour.

[jasper0102]

Well here we go. Given it’s streaming is still strong alongside the fact it charted for 20 weeks on that alone this was an obvious choice and it should be huge. A shame that it’s also one of his worst songs but what can you do?

[.indulgecountry]

I'm not a big fan of this one at all, definitely my least favorite of the album's singles thus far with ease, but this is going to be huge and was not only expected but a totally logical choice. I just hope they push this as a crossover hit because it would be silly if they don't at least attempt to give this the "Last Night" treatment.

[sportytheartist]

A guilty pleasure of mine in January 2024.

[🌺CountryLineDancer]

I surely preferred 98 Braves, but this one is still quite catchy and glad that they are still sticking to the loaded album, instead of moving on to Spin You Around. Also, ERNEST deserves a hit!

[Music Fan]

It may be a while until Post releases his country album, but curious what their plans are with that considering the Post/Morgan song garned a huge amount of interest.

[LBTrocks]

I can't help but find this pretty catchy. I love ERNEST, and I think he and Morgan Wallen actually work great together.

[.indulgecountry]

Apr 2, 2024 20:47:38 GMT -5 .indulgecountry said:

I'm not a big fan of this one at all, definitely my least favorite of the album's singles thus far with ease, but this is going to be huge and was not only expected but a totally logical choice. I just hope they push this as a crossover hit because it would be silly if they don't at least attempt to give this the "Last Night" treatment.

Okay I lied. "You Proof" is so old atp that I forgot it was part of this era, lol. This one is better than that one at least.

[dm2081]

I like the song but I wouldn’t rank it even in the top half of this album. I much rather have preferred “‘98 Braves”, “Tennessee Numbers” or “Whiskey Friends”.

[someguy]

I don’t mind this, but it’s probably my least favourite single so far. Disappointed that they didn’t go with “‘98 Braves”, but hopefully it’s next.

[.indulgecountry]

Apr 5, 2024 18:19:44 GMT -5 someguy said:

I don’t mind this, but it’s probably my least favourite single so far. Disappointed that they didn’t go with “‘98 Braves”, but hopefully it’s next.

I mean we can never be 100% certain until it actually happens, but several months back he basically said that song + "Cowgirls" would be singles and now here we are, so... all signs point to it.

[zaclord 🌈]

Best for last I guess? The only reason I can think of for choosing this mess over "98 Braves" next for radio. I will riot if that's not next.

[.indulgecountry]

Apr 6, 2024 20:46:42 GMT -5 zaclord 🌈 said:

Best for last I guess? The only reason I can think of for choosing this mess over "98 Braves" next for radio. I will riot if that's not next.

I mean "'98 Braves" is clearly the better song, but "Cowgirls" being a single was a no-brainer given how big its already been without being pushed. It has almost twice as many streams on Spotify currently than "Braves" does, and it's got the crossover potential angle that we saw with "Last Night" and "Thinkin Bout Me." He seems to be pivoting back and forth between the two ends of the spectrum with the singles by sprinkling songs like "Everything I Love" and "Man Made a Bar" in between the poppier tunes, so I'm hopeful that "Braves" will come out in a few months and continue the trend.

[jasper0102]

Apr 5, 2024 4:19:04 GMT -5 dm2081 said:

I like the song but I wouldn’t rank it even in the top half of this album. I much rather have preferred “‘98 Braves”, “Tennessee Numbers” or “Whiskey Friends”.

Honestly Tennessee Numbers is a song i would really like for him to push. I doubt it’ll do aswell as the other singles but it would be one of his better ones thus far.

[recordyear]

19 adds and 26 total historic adds this week, which is one week before impacting country radio.

[Music Fan]

Apr 8, 2024 18:00:11 GMT -5 recordyear said:

19 adds and 26 total historic adds this week, which is one week before impacting country radio.

This also jumped decently the past few days on AM and Spotify, after it was announced as the next single.

[recordyear]

Debut at #54 on Billboard's Country Airplay chart this week.

[recordyear]

Second most added with 63 adds and 89 total historic adds this week.

[big2000]

Re-enters the Billboard Hot Country Songs chart at a new peak of #13.