Fall 2004 Radio Format National Ratings
Feb 17, 2005 11:42:57 GMT -5
Post by EvanJ on Feb 17, 2005 11:42:57 GMT -5
wargod.arbitron.com/scripts/ndb/fmttrends2.asp
News/Talk remains the most popular format. CHR-Pop falls to a new low of 5.2. CHR-Rhythmic and Urban also fall. When the national ratings split CHR into Pop and Rhythmic in Spring 2000, CHR-Pop led CHR-Rhythmic 8.5 to 3.2. Now CHR-Rhythmic leads CHR-Pop 5.9 to 5.2. CHR-Rhythmic's advantage over CHR-Pop is biggest in the Pacific region where CHR-Rhythmic has 8.4 and CHR-Pop has 3.8 and in the Mountain region where where CHR-Rhythmic has 8.1 and CHR-Pop has 3.4. Adult Contemporary climbs from 7.6 to 8.5 and Soft AC is also up.
News/Talk remains the most popular format. CHR-Pop falls to a new low of 5.2. CHR-Rhythmic and Urban also fall. When the national ratings split CHR into Pop and Rhythmic in Spring 2000, CHR-Pop led CHR-Rhythmic 8.5 to 3.2. Now CHR-Rhythmic leads CHR-Pop 5.9 to 5.2. CHR-Rhythmic's advantage over CHR-Pop is biggest in the Pacific region where CHR-Rhythmic has 8.4 and CHR-Pop has 3.8 and in the Mountain region where where CHR-Rhythmic has 8.1 and CHR-Pop has 3.4. Adult Contemporary climbs from 7.6 to 8.5 and Soft AC is also up.