Bands that will suffer because of KROCK

[oscillations.]

because KROCK has turned to Viagra Rock, these are some artists who will be especially affected:

Pepper - KROCK was one of the leaders for this song, and one of the reasons other stations have been adding it. It's also about to lose a huge amount of it's audience.

Mars Volta. Their new song (I don't even know it's name) is not getting much play at all, but KROCK was it's main leader and a HUGE chunk of it's audience. It wouldn't have been a hit anyway, but I think it's chances of hitting the Top 40 are very limited now.

Garbage. KROCK has been one of their leaders for 6+ weeks and it has consistently gotten between 1.8-2.3 million in audience from this station...a whopping quarter of it's entire audience.

The Killers. KROCK was a big part of Smile Like You Mean It's slow crawl up the charts.

who else?

DJ Z Trip? Maybe.

[allow that]

I'm so disappointed in this. K-Rock led the way for 2004's Modest Mouse/Franz Ferdinand movement, pretty much launched The Killers to fame, added a 90's female-led band again in Garbage, added Jack Johnson for the first time, and supported a Sublime-influenced new act in Pepper... all things that they wouldn't have done a year or two ago. This all made me think they were going to flip to an actually-Alternative station. Guess I was wrong, this sucks though. Now NYC has no place to hear Alternative music, and that sucks because NYC has a huge Alternative scene... I guess it's mostly an underground one anyway though.

[SyrupBoy]

So let me get this straight. The dieties at KROCK decided that their audience would increase if they made the station "a lot less repetitive and predictable and more fun to listen to." Okay. So to accomplish this, they could either:

a) cut down on the stale gold songs and actually play a wider variety of fresh, new alternative music

or

b) keep the stale gold songs, get rid of the new music, and add the same classic rock songs that we've been hearing for the past 30 years

Who are the people making these decisions? And who is letting them make these decisions??

[Walking Contradiction]

Funny how people were talking about how the old KROCK was too "Active-leaning" before, and now that it's gone people are singing its praises for helping some real Alternative acts get exposure. Of course, I always disagreed with the "too Active-leaning" comments - granted, it could've stood to be less Active-leaning, but I've looked through plenty of Alternative station playlists on Mediabase, and many of them are considerably more Active leaning than KROCK was.

[Minor Scratch]

What did they flip to exactly?

[oscillations.]

Freezer said:

What did they flip to exactly?

Mainstream rock with a lot of classic rock thrown in.

[crash46]

I was gonna say that I'd keep an eye on the ratings for this station to ensure that they fall, but they've already been tumbling down over the last year. So I don't blame them for trying to make a change, but yeah, their forecasting of what will stop the bleeding is absolutely ridiculous. I don't know exactly how the NY market is, since I've never been there, but it appears as if they already have two "rock" outlets that nobody cares about as it is.