Cox CHR-Pop Stations Beating Clear Channel

[EvanJ]

In today's San Antonio ratings, although both stations were down, Cox's KELZ passed Clear Channel's KXXM. All three Cox CHR-Pop stations on the panel now have and are beating their Clear Channel competitors. The other two are WBLI beating WHTZ in Nassau-Suffolk and WAPE beating WFKS in Jacksonville.

[oscillations.]

oh so crap is beating other crap?

how compelling.

although anything that's bad news for Clear Channel is good news for anyone else, so...

[tico]

With New York and Nassau-Suffolk being different markets, you're basically comparing apples with oranges. WAPE has been a long-time CHR station in the Jacksonville area, so they would probably be a harder station to dethrone. Snoman in the past said that KXXM was not that good of a station, so others in the San Antonio area may've had the same thought.

[EvanJ]

Nassau-Suffolk is embedded in New York. If WBLI went away and all their listeners went to WHTZ, WHTZ would jump from sixth to second in the New York ratings.
KXXM has a much much higher audience per spin than KELZ even though KELZ has passed KXXM. After Infinity changed KXXM's former CHR-Pop competitor, KTFM, which is now Rock KSRX, I bet Clear Channel didn't count on another station changing to CHR-Pop and beating KXXM. Both KELZ and KXXM overplay songs.

[tico]

EvanJ said:

Nassau-Suffolk is embedded in New York.  If WBLI went away and all their listeners went to WHTZ, WHTZ would jump from sixth to second in the New York ratings.

True enough, but in the grand scheme of things, Z100 cares about New York and New Jersey; WBLI cares about the rest of Long Island. Z and BLI's city-grade signals do overlap in western Nassau County, but since NYC and Nassau-Suffolk are monitored separately, I don't consider them in-market competitors.

[Marv]

Are there ANY CHR/Pop stations out there which DON"T 'overplay songs', considering the record-breaking spins which 'Over & Over' racked up four months ago?

[EvanJ]

At home I once typed up the spins for the top song on every station monitored by R&R. Some of the lower numbers currently include WPST Trenton, NJ (top song is "Boulevard Of Broken Dreams" with 68 spins) and WSTW Wilmington, DE (top songs are "Boulevard Of Broken Dreams" and "Since U Been Gone" with 58 spins each). WSTW could pass for a pop-leaning Hot AC station. WPST and WSTW are near each other.

[tico]

WAEB also spun its highest power ("Boulevard of Broken Dreams") 58 times. Most adult-leaning stations spin their powers at a lower rate since they play more recurrents and golds.

[Sparky]

I have a question!

I mostly always listen to KELZ Z106.7 FM it's so much better than KXXM (way to many commercials).

My question is, how does KELZ have better ratings but KXXM gets more audience per spin? I don't understand...

[Sparky]

Also how can I find these ratings?

Cox is so much better than Clear Channel.

[tico]

Sparky said:

I have a question!

My question is, how does KELZ have better ratings but KXXM gets more audience per spin? I don't understand...

KXXM probably has more cume than KELZ. Cume, or accumulative audience, is the number of people supposedly listening to a station per quarter hour. Though KXXM's cume may be higher than KELZ, KELZ's audience is listening longer than KXXM's. The time spent listening (TSL) carries the most weight in the Arbitrons.

The ratings can be found at radioandrecords.com and click on the ratings tab at the top.

[Sparky]

thanks golden eagle boy! :)

What' arbitron? Sorry I am new to all this. ???

[EvanJ]

Arbitron makes the radio station ratings. Based on the audience per spin difference between KXXM and KELZ, KELZ may need to be way ahead of KXXM in the ratings to catch KXXM in audience per spin.

www.arbitron.com/about/home.htm

What We Do

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, radio networks, cable companies, advertisers, advertising agencies, outdoor advertising companies and the online radio industry in the United States, Mexico and Europe. Through our Scarborough Research joint venture with VNU, Inc., Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper and online industries.

We help media companies, advertisers and marketers understand media audiences and reach consumers more effectively. Our services and software help clients make sense of the marketplace, turn information into revenue and grow their businesses.

Local Radio Ratings

Radio stations and radio groups use Arbitron’s local and regional radio ratings services to demonstrate the value of their audience to advertisers. Advertising agencies and marketers use Arbitron’s radio ratings service to plan more effective radio buys and target consumers more precisely.

[Slinky]

golden said:

KXXM probably has more cume than KELZ. Cume, or accumulative audience, is the number of people supposedly listening to a station per quarter hour. Though KXXM's cume may be higher than KELZ, KELZ's audience is listening longer than KXXM's. The time spent listening (TSL) carries the most weight in the Arbitrons.

Cume is the number of people listening to the station all throughout the week, not per quarter hour.

TSL is the average time each listener spends listening to the station per week.

The ratings measure AQH. That's the average number of people listening to a station per quarter hour. Divide that number by the total number of people listening to ALL stations at that quarter hour and you get the AQH share, which is the number you see in R&R.

Cume and TSL play equal parts in calculating AQH.

The average audience per spin should be based on the AQH share, not the cume. It's possible that Mediabase is just using old data.

[tico]

I don't know why I confuse cume with AQH. Thanks for straigtening that out.