New Dance Station In Miami, Sort Of

[Slinky]

Power 96 goes digital with high-def dance music

Power 96 has entered the emerging digital radio age with a high-definition station airing commercial-free dance and electronic music.

''Dance music is an extremely popular form of music, especially in Miami,'' said Ira Wolf, Power's interim program director. ``It was really a no brainer to make this our secondary digital signal when we were looking at what to program it with.''

The catch: Listeners must have digital radio receivers to tune into the station, which is available on the same frequency as WPOW-FM, 96.5, but on HD-2. Power will be on HD-1.

Fans will also be able to hear it via the Internet, through links at www.power 96.com.

[कामसूत्र]

That's cool. This could be the beginning of something new for dance stations.

[ayoPiT0]

Oh I wanna hear. Has it been done yet?

[Drew]

what's HD-2 ??

[johnm1120]

Considering Power has plummeted in the ratings, a wiser move might be to include more dance on the actual station?

[American Idiot]

I don't understand why they just don't make Power 96 a permanent dance station to replace what Party 93.1 was. There are 2 other hip-hop/r&b stations in Miami along with one in West Palm Beach. How many does South Florida really need?

[EvanJ]

Power 96 (WPOW) is eighth with a rating that is the mean of the rating of the two Urban stations.

[johnm1120]

evanj said:

Power 96 (WPOW) is eighth with a rating that is the mean of the rating of the two Urban stations.

Less than a year ago they were the #1 station in Miami.