WXTF Louisville To Change To Spanish Oldies
Mar 15, 2006 18:43:40 GMT -5
Post by EvanJ on Mar 15, 2006 18:43:40 GMT -5
www.radioandrecords.com/Newsroom/2006_03_14/lapreciosa.asp
Tuesday, March 14, 2006
La Preciosa Takes Over in Louisville
On March 21 at 5pm Clear Channel will flip Active Rock WXTF/Louisville, currently simulcasting with clustermate WTFX, to Spanish Oldies WLPP as "La Preciosa," programmed by Alex Lucas from KSJO/San Jose. The gold-based format offers music from the '70s, '80s and '90s and targets an 18-54 audience. WTFX is keeping the Rock format.
"We are very excited about the launch of our new station in Kentuckiana," said CC Louisville VP/GM Kevin Hughes. "La Preciosa 101.7 will allow us to provide a new service to an important part of our community. We are eager for that opportunity."
From me: The WTFX/WXTF simulcast isn't doing well in the ratings.
Tuesday, March 14, 2006
La Preciosa Takes Over in Louisville
On March 21 at 5pm Clear Channel will flip Active Rock WXTF/Louisville, currently simulcasting with clustermate WTFX, to Spanish Oldies WLPP as "La Preciosa," programmed by Alex Lucas from KSJO/San Jose. The gold-based format offers music from the '70s, '80s and '90s and targets an 18-54 audience. WTFX is keeping the Rock format.
"We are very excited about the launch of our new station in Kentuckiana," said CC Louisville VP/GM Kevin Hughes. "La Preciosa 101.7 will allow us to provide a new service to an important part of our community. We are eager for that opportunity."
From me: The WTFX/WXTF simulcast isn't doing well in the ratings.
