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Post by danwxman on Dec 18, 2003 18:42:12 GMT -5
Look at CHR/Rhythmic WWKL in Harrisburg, PA...They've always been somewhat popish leaning...But recently they have started playing No Doubt "It's My Life", Jessica Simpson "With You", Stacie Orrico "There's Gotta Be More To Life", and Pink "God is a DJ"...They are also playing N'Sync Christmas songs! I've heard some of the people over there are dissapointed in the latest ratings where they are getting crushed by CHR/Pop WHKF, it just seems like the mostly hip-hop format isn't working out for WWKL. WHKF is a very Rhythmic leaning CHR/Pop though, and what's sad is that WWKL actually plays more pop songs than WHKF!!
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Slinky
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Post by Slinky on Dec 18, 2003 21:29:23 GMT -5
Wonder what the thinking was there at Hot?
"Hey, we're doing pretty badly in the ratings. Wait! I know! Let's switch to the same format as our much better-signaled competitor!"
Pop isn't going to save Hot 92. Rimshot stations only do well when they give people a reason to tune away from the good signals. If anything, they should be going into more of a dance and hip-hop direction. That would at least appeal to the Kiss listeners who don't want to hear pop and rock.
If you can hear the same songs on Kiss that you can on Hot why would you ever listen to Hot?
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Post by danwxman on Dec 18, 2003 22:26:48 GMT -5
Wonder what the thinking was there at Hot? "Hey, we're doing pretty badly in the ratings. Wait! I know! Let's switch to the same format as our much better-signaled competitor!" Pop isn't going to save Hot 92. Rimshot stations only do well when they give people a reason to tune away from the good signals. If anything, they should be going into more of a dance and hip-hop direction. That would at least appeal to the Kiss listeners who don't want to hear pop and rock. If you can hear the same songs on Kiss that you can on Hot why would you ever listen to Hot? I heard they are literally giving away ad time over at Hot...Pretty sad situation. But back to the pop music, I think that's just the point. Kiss doesn't play pop music, unless they are huge hits. None of the songs except It's My Life are in daytime rotation on Kiss. So basically Hot is trying to play everything on the CHR/Pop and CHR/Rhythmic charts minus the rock...That's just too broad. The hip-hop fans aren't going to listen to Stacie Orrico and Jessica Simpson, the pop fans aren't going to sit through 3 or 4 hip-hop songs to hear a pop song, and the dance fans (if any still listen to Hot) aren't going to be satisfied with anything. Hot is a pretty unique station with a playlist like no other in the U.S., but it's just not going to be successful in the Hbg market. |
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Slinky
6x Platinum Member
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Joined: December 2003
Posts: 6,777
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Post by Slinky on Dec 18, 2003 22:55:07 GMT -5
I heard they are literally giving away ad time over at Hot...Pretty sad situation. But back to the pop music, I think that's just the point. Kiss doesn't play pop music, unless they are huge hits. None of the songs except It's My Life are in daytime rotation on Kiss. So basically Hot is trying to play everything on the CHR/Pop and CHR/Rhythmic charts minus the rock...That's just too broad. The hip-hop fans aren't going to listen to Stacie Orrico and Jessica Simpson, the pop fans aren't going to sit through 3 or 4 hip-hop songs to hear a pop song, and the dance fans (if any still listen to Hot) aren't going to be satisfied with anything. Hot is a pretty unique station with a playlist like no other in the U.S., but it's just not going to be successful in the Hbg market. Ah, now I see where you're coming from saying Hot is trying to fill a hole in the market for "pure pop" that Kiss doesn't play. Still I think Kiss is perceived as the pop station, and Hot playing pop makes Hot's image very much the same as Kiss's. We basically agree on the main point. Hot isn't going to keep its listeners by playing No Doubt and hip-hop together. The only way Hot could distinguish itself is by dropping the pop and concentrating on hip-hop and maybe some dance. I'm sure the rhythmic listeners in Harrisburg would rather hear Lasgo 83 times a week in place of No Doubt. I think that would make the dance fans happy. |
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Post by Eyeball on Dec 19, 2003 6:39:17 GMT -5
Personally, I prefer a station with a combination of pop, hip-hop/R&B, and dance, with little or no rock (and NO heavy rock). Around here (within radio range of Detroit, but just barely) there's two pop stations who play WAY too much "Headstrong"/"Numb"/"Someday"-type stuff, and two hard-core urban stations that play songs I've never heard of.
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