Whoopi Goldberg signs with Clear Channel
May 9, 2006 10:57:13 GMT -5
Post by tico on May 9, 2006 10:57:13 GMT -5
Morning show to be targetted to AC stations
CC Signs Whoopi Goldberg For New Morning Show
With a stated mission of "welcoming back women to morning drive radio," Clear Channel has signed comedian, Oscar-winning actor and noted humanitarian Whoopi Goldberg to host a new wakeup program set to begin on July 31. The New York-based program will air weekday mornings from 5-9am nationwide and is expected to appeal in particular to AC radio stations. Described as a blend of daily topics, comedy, listener call-ins, guests and locally programmed music, Wake Up With Whoopi will be syndicated through Premiere Radio Networks.
"Radio is an area I have always wanted to play in," Goldberg said about her upcoming morning show. "There aren't many women helming their own show. I'm thrilled to add my name to that small list because I believe we have something to add to the morning groove."
Calling Goldberg a "natural on radio," Clear Channel Radio President/CEO John Hogan commented on the broad appeal of his company's newest signing, saying, "Whoopi is one of those rare artists whose appeal crosses all demographics. It should be no surprise that her demos have been outstanding, as she's an incredibly accomplished actor, writer, producer and humanitarian. Whoopi makes you laugh, think, question and celebrate all at the same time. She's exactly what AC radio needs for morning drive, and we're incredibly fortunate to welcome her to radio."
CC Radio VP/Programming Sean Compton tells R&R that a flagship station and charter affiliates for Goldberg's morning show will be announced in early July. But he hinted that a number of major stations are already on board. Asked what attracted the company to Goldberg as a morning radio personality, Compton said, "Our research showed that if we wanted to attract a lot of women back to AC in morning drive, we needed a big name that brings with them humor and a big tune-in factor. I think Whoopi's face on a billboard with your call letters next to it is going to create a huge tune-in factor that will draw women to the radio. She's definitely right in the core of the format's audience and she will offer stations a show that will be not only funny and entertaining, but also — as many of our AC stations position themselves — safe for the whole family."
CC Signs Whoopi Goldberg For New Morning Show
With a stated mission of "welcoming back women to morning drive radio," Clear Channel has signed comedian, Oscar-winning actor and noted humanitarian Whoopi Goldberg to host a new wakeup program set to begin on July 31. The New York-based program will air weekday mornings from 5-9am nationwide and is expected to appeal in particular to AC radio stations. Described as a blend of daily topics, comedy, listener call-ins, guests and locally programmed music, Wake Up With Whoopi will be syndicated through Premiere Radio Networks.
"Radio is an area I have always wanted to play in," Goldberg said about her upcoming morning show. "There aren't many women helming their own show. I'm thrilled to add my name to that small list because I believe we have something to add to the morning groove."
Calling Goldberg a "natural on radio," Clear Channel Radio President/CEO John Hogan commented on the broad appeal of his company's newest signing, saying, "Whoopi is one of those rare artists whose appeal crosses all demographics. It should be no surprise that her demos have been outstanding, as she's an incredibly accomplished actor, writer, producer and humanitarian. Whoopi makes you laugh, think, question and celebrate all at the same time. She's exactly what AC radio needs for morning drive, and we're incredibly fortunate to welcome her to radio."
CC Radio VP/Programming Sean Compton tells R&R that a flagship station and charter affiliates for Goldberg's morning show will be announced in early July. But he hinted that a number of major stations are already on board. Asked what attracted the company to Goldberg as a morning radio personality, Compton said, "Our research showed that if we wanted to attract a lot of women back to AC in morning drive, we needed a big name that brings with them humor and a big tune-in factor. I think Whoopi's face on a billboard with your call letters next to it is going to create a huge tune-in factor that will draw women to the radio. She's definitely right in the core of the format's audience and she will offer stations a show that will be not only funny and entertaining, but also — as many of our AC stations position themselves — safe for the whole family."
