WYOK/Mobile: OutKast with 260 spins

[Matt4319]

lw tw TWP LWP Artist Title
04 01 131 130 OUTKAST Hey Ya
05 02 130 130 JESSICA SIMPSON With You
01 03 129 131 OUTKAST The Way You Move
02 04 106 130 BABY BASH Suga Suga
03 05 106 130 KELIS Milkshake
06 06 076 054 BRITNEY SPEARS Toxic
14 07 071 045 LINKIN PARK Numb
19 08 050 031 SARAH CONNOR Bounce
13 09 049 045 EAMON I Don't Want You Back
10 10 048 047 NO DOUBT It's My Life

[af18c]

Prime example why power spins BLOW!

[krazymack]

I don't mind overplays, that's just my own thing.

[Mega248]

That means they play an Outkast song an average of every 39 minutes. What's that word again? Diversity?

[krazymack]

Mega248 said:

That means they play an Outkast song an average of every 39 minutes. What's that word again? Diversity?

Yeah but it's not like it is the same person singing or rapping on it. It is two solo efforts by Outkast.

[mst3k]

krazymack said:

Yeah but it's not like it is the same person singing or rapping on it. It is two solo efforts by Outkast.

Well, then it's still the same song every 78 minutes. If I wanna hear a song that much I'll buy the CD and put it on repeat.

[j]

LOL, 5 songs at 651 spins last week.

[krazymack]

mst3k1 said:

Well, then it's still the same song every 78 minutes. If I wanna hear a song that much I'll buy the CD and put it on repeat.

Well that's the point, to get a listener like you to buy the album. I would think that most pop stations with high spin totals are disguised promotional stations anyway, so of course you're not going to hear an array of selections that you want to hear. The record labels has to be feeding these radio stations with money to promote CD's of some sort.

I don't really see much of a logical reason why they would have spins that high. The only reason I can say is due to promotional purposes.

[Matt4319]

Here's my analysis of the situation. "Hey Ya!" is 235 seconds in length and "The Way You Move" is 234 seconds in length. I'll assume the station fades out "Hey Ya!" with about 5 seconds remaining in the song and "The Way You Move" with about 10 seconds remaining (it has a longer fadeout)

Hey Ya!: 131 plays x 230 seconds = 30,130 seconds of airtime per week
The Way You Move: 130 plays x 224 seconds = 29,120 seconds of airtime per week
Total: 59,250 seconds of airtime per week = 987 minutes, 30 seconds of airtime per week = 16 hours, 27 minutes, 30 seconds of airtime per week
Total airtime per week for all songs: 168 hours = 604,800 seconds
Probability that an OutKast song is playing at any given time on WYOK: 9.80% = 1 in 10.21
Multiply that by the average length of time an OutKast song is playing (227 seconds) by 10.21 and you get once every 38.61 minutes (38 minutes, 37 seconds) that an OutKast song is on. LOL, it took me 7 or 8 minutes to calculate all this and it just confirms Ethan's estimation.

[danwxman]

krazymack said:

Well that's the point, to get a listener like you to buy the album. I would think that most pop stations with high spin totals are disguised promotional stations anyway, so of course you're not going to hear an array of selections that you want to hear. The record labels has to be feeding these radio stations with money to promote CD's of some sort.

I don't really see much of a logical reason why they would have spins that high. The only reason I can say is due to promotional purposes.

LOL? promotional purposes? Right...

[krazymack]

Daniel said:

LOL? promotional purposes? Right...

Daniel, care to share your reason why songs might have 120+ spins per week?

I'm just going by what an insider who works in the radio industry has informed me. Maybe I might or he might be wrong. So I'm not pulling this theory out of my ass.

[danwxman]

krazymack said:

Daniel, care to share your reason why songs might have 120+ spins per week?

I'm just going by what an insider who works in the radio industry has informed me. Maybe I might or he might be wrong. So I'm not pulling this theory out of my ass.

I've talked to the former and current PD of WHKF in Harrisburg, one of those stations that plays the hell out of songs. Sure certain songs are promoted more than others but the PD chooses every song to play and chooses the rotation (at least at CC stations). No "payola" exists. Why would WYOK or WHKF (among others)have their songs in such a high rotation? Why not? It can in most cases only help. The younger skewing CHR/Pop stations are not attracting an "at-work" audience. They listen in their car for maybe 15-20 minutes tops, and they want to hear there favorite song every time they tune in...Thats the point of a CHR/Pop station.

[Crushcrushchris]

It's not like Outkast needs it...or do they??

I guess now, they really don't need the overplay...especially of those 2 songs.

They need new ones. Fast. Like Right now.

[DuckHead]

Daniel said:

I've talked to the former and current PD of WHKF in Harrisburg, one of those stations that plays the hell out of songs. Sure certain songs are promoted more than others but the PD chooses every song to play and chooses the rotation (at least at CC stations). No "payola" exists. Why would WYOK or WHKF (among others)have their songs in such a high rotation? Why not? It can in most cases only help. The younger skewing CHR/Pop stations are not attracting an "at-work" audience. They listen in their car for maybe 15-20 minutes tops, and they want to hear there favorite song every time they tune in...Thats the point of a CHR/Pop station.

I certainly don't feel that the point of a Pop station is to play the same 6 songs over and over! The other name for a Pop station is Top 40! They're supposed to play 40 or so songs at least. I can't stand it when I hear the same thing over and over. You can't tell me that a Pop station is not for me, because I like Pop music. I think that overplaying is just terrible. I feel I should not hear the same song two or more times in a two hour stretch.

[danwxman]

DuckHead said:

I certainly don't feel that the point of a Pop station is to play the same 6 songs over and over! The other name for a Pop station is Top 40! They're supposed to play 40 or so songs at least. I can't stand it when I hear the same thing over and over. You can't tell me that a Pop station is not for me, because I like Pop music. I think that overplaying is just terrible. I feel I should not hear the same song two or more times in a two hour stretch.

But ya see, it's NOT overplaying to the audience. The audience isn't listening for long periods of time. The audience for a pure pop station that they can listen too for a long time is very small. And in a place like Harrisburg where the average commute time is only something like 16 minutes, I think WHKF's new rotation is perfect and should help the slumping ratings.

[DuckHead]

Daniel said:

But ya see, it's NOT overplaying to the audience. The audience isn't listening for long periods of time. The audience for a pure pop station that they can listen too for a long time is very small. And in a place like Harrisburg where the average commute time is only something like 16 minutes, I think WHKF's new rotation is perfect and should help the slumping ratings.

But what about me? I'm part of the audience, too. Maybe Pop stations should try to reach a bigger audience than just "teens in their car for 20 minutes". Maybe then their ratings will go back up.

[danwxman]

DuckHead said:

But what about me? I'm part of the audience, too. Maybe Pop stations should try to reach a bigger audience than just "teens in their car for 20 minutes". Maybe then their ratings will go back up.

I'm just like you, but there isn't enough of us.

Hip-hop is HUGE right now, and most people my age, 18, want to here hip-hop when the turn on the radio. They don't want to hear Sheryl Crow or Train. Until that changes, CHR/Pop radio won't change drastically.

There is a reason many CHR/Pop stations are targetting smaller audiences these days, and that's generally because of the corporate makeup of most markets. While radio giants like Clear Channel aren't all bad, when you have one company owning too many stations it brings more formats, but also less variety on those formats.

[krazymack]

Daniel said:

I'm just like you, but there isn't enough of us.

Hip-hop is HUGE right now, and most people my age, 18, want to here hip-hop when the turn on the radio. They don't want to hear Sheryl Crow or Train. Until that changes, CHR/Pop radio won't change drastically.

I agree with what you're saying. I find it funny sometimes that I'm 25 and I still like hip-hop. I'm not big on Train and I can deal with most Sheryl. But most of the times, I would like to hear something danceable on pop radio multiple times, than I would a very dry and slower paced song.

I'd change the radio station with the "quickfast" if I am succumbed to too much dry music. So that is why I don't mind those types of tracks receiving overplays at this station in particular and also the ones at WHKF.

[Mega248]

------------------------------------------------------------------------
Here's my analysis of the situation. "Hey Ya!" is 235 seconds in length and "The Way You Move" is 234 seconds in length. I'll assume the station fades out "Hey Ya!" with about 5 seconds remaining in the song and "The Way You Move" with about 10 seconds remaining (it has a longer fadeout)

Hey Ya!: 131 plays x 230 seconds = 30,130 seconds of airtime per week
The Way You Move: 130 plays x 224 seconds = 29,120 seconds of airtime per week
Total: 59,250 seconds of airtime per week = 987 minutes, 30 seconds of airtime per week = 16 hours, 27 minutes, 30 seconds of airtime per week
Total airtime per week for all songs: 168 hours = 604,800 seconds
Probability that an OutKast song is playing at any given time on WYOK: 9.80% = 1 in 10.21
Multiply that by the average length of time an OutKast song is playing (227 seconds) by 10.21 and you get once every 38.61 minutes (38 minutes, 37 seconds) that an OutKast song is on. LOL, it took me 7 or 8 minutes to calculate all this and it just confirms Ethan's estimation.

Or you could just divide 168 hours per week by 261 and then multiply by 60 minutes per hour and get 38.62:P

[Matt4319]

Mega248 said:

Or you could just divide 168 hours per week by 261 and then multiply by 60 minutes per hour and get 38.62:P

I would have never thought to do it that way, lol.