EvanJ
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Post by EvanJ on Sept 25, 2006 16:31:56 GMT -5
From All Access Net News:
Arbitron To Include Noncomms In Fall 2006 Survey; Delays Satellite Channel Reporting Effective with the release of the fall 2006 survey, public and noncommercial radio stations will be eligible for reporting in ARBITRON's local market ratings reports. The company says these stations will need to meet the same minimum reporting standards that currently are applied to commercial radio stations.
In addition, ARBITRON says it's deferring its previously discussed plans to report individual satellite-radio channels (NET NEWS 7/28). The company wants to further refine the rules for crediting satellite-radio entries, including the rules for handling diary entries that could be assigned to either satellite or over-the-air stations.
"As an example, we want to test the rules necessary to assign entries such as NFL football or MLB baseball, since these programs are broadcast on both over-the-air radio and satellite," says ARBITRON VP/Product Management & Client Services BRAD FELDHAUS.
The company hopes to begin reporting individual satellite-radio channels in its survey reports at some point in 2007. What's more, the inside of the diary cover for the fall 2006 survey has been updated to incorporate Internet/satellite instructions and to modify the language describing the term "listening."
Meanwhile, starting with the winter 2007 survey, ARBITRON will begin collecting HD RADIO facilities' information as part of the station-information collection process. The winter 2007 station-information forms will mail in NOVEMBER.
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EvanJ
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Joined: September 2003
Posts: 6,371
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Post by EvanJ on Nov 2, 2006 16:21:01 GMT -5
Today All Access Net News says: Arbitron Delays Including Non-Commercial Stations In The Book
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HolidayGuy
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Post by HolidayGuy on Nov 6, 2006 0:31:10 GMT -5
Does this mean stations that show 0.000 for audience now will have audience info?
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Slinky
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Post by Slinky on Nov 6, 2006 15:00:21 GMT -5
Does this mean stations that show 0.000 for audience now will have audience info? I would assume that when the satellite stations are measured, they will have some audience info associated. However, not all of the .000 stations are satellite. As for non-commercial broadcast stations, there are very few monitored stations that are non-commercial.
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EvanJ
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Joined: September 2003
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Post by EvanJ on Nov 6, 2006 15:56:21 GMT -5
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