CHR-Pop In Winter 2004 National Ratings

[EvanJ]

CHR-Pop moves up from 5.4 to 5.6 and goes from sixth to tied for fifth with CHR-Rhythmic which falls 5.8-5.6. Urban is fourth 0.1 ahead (News/Talk, AC, and Country are the Top 3. CHR-Rhythmic is ahead of CHR-Pop 10,750 to 10,601 in Average Quarter Hour (AQH) Persons, this is obviously a difference of less than 0.1 shares because CHR-Pop and CHR-Rhythmic have the same share (rating). For People 18-34, CHR-Rhythmic is first, Urban is second, and CHR-Pop has third. For People 25-54, Urban is eighth, CHR-Pop is ninth, and CHR-Rhythmic is tied for tenth. CHR-Pop targets 18-34 (a 9.0 rating for that demographic), but is still in the top ten 25-54 with a 4.6 which is only 1.0 below its 12+ rating so 25-54 is not a major weakness for the format. CHR-Pop has only a 2.9 for People 35-64 but that still puts them tenth for that demographic, behind Urban and above CHR-Rhythmic. CHR-Pop is up for ages 12+, 18-34, 25-54, 35-64, and 35+.
CHR-Pop Audience Breakdown:
12-17: 24%
18-24: 25%
25-34: 23%
35-44: 17%
45-49: 5%
50-54: 3%
55-64: 2%
65+: 1%
18-34: 48%
25-54: 48%
35-64: 27%
35+: 28%
Male: 36%
Female: 64%
Male 12-17: 7%
Male 18-34: 18%
Male 25-54: 17%
Male 35+: 10%
Female 12-17: 17%
Female 18-34: 30%
Female 25-54: 30%
Female 35+: 18%
See my topic in General Radio Topics for the Top 21 formats.

[TheJakes]

Thanks for the analysis.