KHUI Honolulu flips to Adult Standards
Oct 31, 2006 17:20:21 GMT -5
Post by reception on Oct 31, 2006 17:20:21 GMT -5
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Standards return to radio
The Hawaiian music format of KHUI-FM 99.5 and morning show host Tiny Tadani are about to bid "aloha."
Effective tomorrow, they will be replaced with a format known as adult standards -- and there will be no live morning show for a while.
The format features classic artists like Frank Sinatra and Tony Bennett as well as more contemporary names such as Michael Buble, Norah Jones and yes, Rod Stewart, since one of his more recent self-reinventions included a recording of old standards.
Owned by California-based Salem Communications Corp., KHUI's ratings and its morning show were tied for No. 19 overall in the last rating period. "We weren't showing a whole lot of traction with the KHUI format," General Manager Steve Miller said.
Conversely, the dominant Hawaiian music stations on Oahu, KCCN-FM 100.3 and KINE-FM 105.1, are consistently in the top five. Both are owned by Georgia-based Cox Radio Inc. KDNN-FM 98.5, which plays Hawaiian and reggae music, is a strong top-10 player owned by Texas-based Clear Channel Communications Inc.
While there is hearty competition for Hawaiian music listeners, "there's an obvious hole in the market for some adult standards," said Miller.
The music will come from Dial Global, a Colorado-based company that provides services for the radio industry, "but we plan to augment the format with ... Hawaii standards," Miller said, such as "Over the Rainbow" by the late Israel Kamakawiwoole.
Tadani is the only employee to be displaced by the format flip, since other staffers have duties at other Salem stations.
"He was looking to do some other things as well," Miller said. Tadani has many irons in many media fires, including a large presence on OC16 on TV.
Meanwhile, longtime Program Director and air personality Michael "T" Shishido, who has resigned, served his last day on Friday.
"Michael was doing a lot for us ... I wish him well," Miller said. Miller is seeking a new program director for KAIM-FM 95.5 and KHNR-FM 97.5. John Matthews, program director for the oldies format of KGMZ-FM 107.9, has been assigned watch over KHUI.
Standards return to radio
The Hawaiian music format of KHUI-FM 99.5 and morning show host Tiny Tadani are about to bid "aloha."
Effective tomorrow, they will be replaced with a format known as adult standards -- and there will be no live morning show for a while.
The format features classic artists like Frank Sinatra and Tony Bennett as well as more contemporary names such as Michael Buble, Norah Jones and yes, Rod Stewart, since one of his more recent self-reinventions included a recording of old standards.
Owned by California-based Salem Communications Corp., KHUI's ratings and its morning show were tied for No. 19 overall in the last rating period. "We weren't showing a whole lot of traction with the KHUI format," General Manager Steve Miller said.
Conversely, the dominant Hawaiian music stations on Oahu, KCCN-FM 100.3 and KINE-FM 105.1, are consistently in the top five. Both are owned by Georgia-based Cox Radio Inc. KDNN-FM 98.5, which plays Hawaiian and reggae music, is a strong top-10 player owned by Texas-based Clear Channel Communications Inc.
While there is hearty competition for Hawaiian music listeners, "there's an obvious hole in the market for some adult standards," said Miller.
The music will come from Dial Global, a Colorado-based company that provides services for the radio industry, "but we plan to augment the format with ... Hawaii standards," Miller said, such as "Over the Rainbow" by the late Israel Kamakawiwoole.
Tadani is the only employee to be displaced by the format flip, since other staffers have duties at other Salem stations.
"He was looking to do some other things as well," Miller said. Tadani has many irons in many media fires, including a large presence on OC16 on TV.
Meanwhile, longtime Program Director and air personality Michael "T" Shishido, who has resigned, served his last day on Friday.
"Michael was doing a lot for us ... I wish him well," Miller said. Miller is seeking a new program director for KAIM-FM 95.5 and KHNR-FM 97.5. John Matthews, program director for the oldies format of KGMZ-FM 107.9, has been assigned watch over KHUI.
