songs that suddenly get played ten times a day

[3970]

IS that a payola thing? I mean sometimes our station will out of the blue play a brand new song by nobody we've ever heard before and will play it ten times a day right off the bat. And it might not be anything anybody likes but they do that. But other songs, they just take time and they become hits and despite a lot of calls for the song, they won't play it. What's up with that?

[The Music Man]

If it's a new song, then it could possibly be payola. But for example, my station added Yeah! really late and only a couple weeks into its rotation at the station, it was a power, I guess because people liked it so much. So I guess it depends on the song and situation.