Boston Change From Liberal Talk To "Rumba"
Dec 22, 2006 13:40:47 GMT -5
Post by EvanJ on Dec 22, 2006 13:40:47 GMT -5
Clear Channel's WKOX-AM and WXKS-AM have changed formats. That simulcast is currently the bottom station in the Boston ratings.
www.radioandrecords.com/radiomonitor/news/format/latin/article_display.jsp?vnu_content_id=1003524367
It's Officially "Rumba" In Boston
Dec. 21, 2006
By Jackie Madrigal
As reported by R&R on Dec. 7, at noon on Dec. 21, Clear Channel Radio flipped WKOX-WXKS-AM/Boston to tropical "Rumba 1200, Orgullo Latino." The PD is Raffy Contigo.
"Rumba" focuses on salsa, merengue, bachata and reggaetón music by artists like Marc Anthony, Gilberto Santa Rosa, Victor Manuelle, Gran Combo, Juan Luis Guerra, Daddy Yankee, Monchy & Alexandra, India and Aventura.
"We are excited about the addition of Rumba 1200 to our family of stations. Spanish radio is one of the fastest growing formats in our industry," said Boston radio president/market manager Michael Crusham. "This puts us in a better position to offer more choices to our valued listeners and advertisers. Boston was the only top 25 U.S. Hispanic market void of a full powered signal and we felt the time was right to make this significant format choice."
www.radioandrecords.com/radiomonitor/news/format/latin/article_display.jsp?vnu_content_id=1003524367
It's Officially "Rumba" In Boston
Dec. 21, 2006
By Jackie Madrigal
As reported by R&R on Dec. 7, at noon on Dec. 21, Clear Channel Radio flipped WKOX-WXKS-AM/Boston to tropical "Rumba 1200, Orgullo Latino." The PD is Raffy Contigo.
"Rumba" focuses on salsa, merengue, bachata and reggaetón music by artists like Marc Anthony, Gilberto Santa Rosa, Victor Manuelle, Gran Combo, Juan Luis Guerra, Daddy Yankee, Monchy & Alexandra, India and Aventura.
"We are excited about the addition of Rumba 1200 to our family of stations. Spanish radio is one of the fastest growing formats in our industry," said Boston radio president/market manager Michael Crusham. "This puts us in a better position to offer more choices to our valued listeners and advertisers. Boston was the only top 25 U.S. Hispanic market void of a full powered signal and we felt the time was right to make this significant format choice."