New CHR for Nashville?

[tico]

According to a post on radio-info.com, Nashville's hot AC V102.5, which is currently stunting, may come CHR again under their old name, 102.5 the Party. Even though it wasn't a highly-rated CHR the first time around, it had better ratings than V (or under its previous name Venus) ever had. If 102.5 does go CHR, Nashville will be in elite company among top 100 markets with two or more CHRs, joining markets such as Atlanta, Jacksonville and Houston. Hopefully, this will be the start of a new trend, especially as CHR is starting to enjoy a new surge.

[atlantaboy]

^Yeah I think the trend is comin back around to what it was in the 80s - two CHRs instead of one CHR and one Hot AC

Pretty sure there are about 10 markets (in Top 100) with two CHRs now - Albany, Buffalo, Rochester, Charleston SC, Pittsburgh, Wilkes-Barre PA, Grand Rapids MI, and the ones you mentioned above

[EvanJ]

You two mentioned 11 markets including Nashville where Radio and Records reports the station has changed back to CHR-Pop as WPRT. I would count my market, Nassau-Suffolk (Market 18), which is the biggest market with two CHR-Pop stations doing well. The two stations are WBLI Patchogue (in Suffolk County) and New York City's WHTZ. There's also Melbourne-Titusville-Cocoa, FL with WAOA and WBVD. Then there are cases of a market having its own CHR-Pop station and getting another station with a low but significant rating like WLDI (from West Palm Beach-Boca Raton, city of license is Fort Pierce) in Miami-Fort Lauderdale-Hollywood, WLAN (from Lancaster) in Harrisburg-Lebanon-Carlisle, and WXXL (from Orlando) in Gainesville-Ocala. Colorado Springs has KKMG and KVUU. KVUU is Hot AC according to 100000watts but may have recently changed to CHR-Pop and is CHR-Pop according to the ratings on Radio and Records. Wilmington, DE gets both its own WSTW and Philadelphia's WIOQ. Daytona Beach gets both its own WVYB and Orlando's WXXL. Louisville has WDJX and WZKF.

[Bluemargay]

well it has been changing daily every day this week. It's been Frank Sinatra, Led Zeppelin, and a country station already

[threedollafoaholla]

This station failed before and, from what I'm hearing about it so far, will probably fail again. WRVW is too strong of a radio station. But, congratulations to Nashville for having two CHRs to choose from!

[The Music Man]

I hope WPRT turns out to be a solid station, but I agree, The River is excellent. There seem to be a few stiffs on the Party at the moment, hopefully they sort that out soon.

Don't know too much with respect to the Nashville market's geography, but 102.5 appears to be a western-heavy signal (judging by the Radio-Locator map). Anyone here from the area who can shed some light on that?

[tico]

102.5 used to be a Dickson station some time ago, which could explain their westward tilt. Since they're short-spaced with 102.9 not too far away, they can't really do much more to improve their overall signal over the entire Nashville metro area.

[radioguru979]

I was pissed when they took away 102.5 The Party, I always favored that one more than 107.5 The River

[radiotime]

Tennesse won!

[atlantaboy]

Yeah I was in Nashville last weekend, and the new station (102.5 The Party) is more adult-leanin than 107.5 the River...kinda the opposite of last time around

[John77]

"The River" is a heritage station... it would be kind of like someone trying to come in and knock off KIIS in L.A... not much chance of it happening, but hey at least they're trying which is better than I can say for the L.A. market, which has been devoid of a 2nd top 40 station for nearly 20 years.

[atlantaboy]

^Yeah def. - only thing is it seems like The River is adjustin its playlist to make room for 102.5...Nashville doesn't really seem like a rhythmic-leanin city (overall), so IMO if The River continues to throw retro-90s rap hits in the mix, that completely leaves room for 102.5 to break in as a more adult-leanin CHR (esp. since their Triple A is down to almost a 1.0 rating, and the Hot AC comes outta Clarksville, so only reaches the Northern suburbs...and in Nashville the biggest $$$ soccer mom population is south of the city)

Just a hunch though...but I think right now Nashville's gonna need 102.5 (for Gavin Rossdale, O. A. R., Jason Mraz, etc.)

[John77]

Oct 13, 2008 18:59:10 GMT -5 atlantaboy said:

^Yeah def. - only thing is it seems like The River is adjustin its playlist to make room for 102.5...Nashville doesn't really seem like a rhythmic-leanin city (overall), so IMO if The River continues to throw retro-90s rap hits in the mix, that completely leaves room for 102.5 to break in as a more adult-leanin CHR (esp. since their Triple A is down to almost a 1.0 rating, and the Hot AC comes outta Clarksville, so only reaches the Northern suburbs...and in Nashville the biggest $$$ soccer mom population is south of the city)

Just a hunch though...but I think right now Nashville's gonna need 102.5 (for Gavin Rossdale, O. A. R., Jason Mraz, etc.)

No, it isn't at all a rhythmic leaning city... I've been there each of the past two Junes (including a week this year) and it's a VERY country/pop kind of town... music that truly is music is appreciated there more than perhaps in any other part of the nation.

[blue in moonlight]

Sept 20, 2008 9:31:03 GMT -5 radioguru979 said:

I was pissed when they took away 102.5 The Party, I always favored that one more than 107.5 The River

Me too! So happy to have the Party back. It's definitely a welcomed change from the River. I'm often back and forth between the two.