"On Air" to Expand to 4 Hours

[johnm1120]

According to R&R, On Air with Ryan Seabreast is adding a 4th hour in an attempt to continue to shove this tool down our throats even more. The change begins next week.

[tico]

Thank goodness nobody here plays that show.

[Slinky]

The reasoning on this one is pretty obvious- 4 hours is a full jock shift on many stations. It allows stations to replace one of their jocks with Seacrest entirely, rather than just cutting the jock's hours.

[johnm1120]

Bye bye jobs :(

[Battle601]

Apr 29, 2009 15:41:36 GMT -5 Slinky said:

The reasoning on this one is pretty obvious- 4 hours is a full jock shift on many stations. It allows stations to replace one of their jocks with Seacrest entirely, rather than just cutting the jock's hours.

And on that note, Clear Channel announced today more job cuts including all positions in corporate marketing.

www.mediabuyerplanner.com/2009/04/29/cc-radio-cuts-590-jobs-all-of-corporate-marketing-many-local-hosts-must-go/

Of course, in response to this, Premiere Radio Networks is putting a positive spin and saying that the affiliates want more "On-Air".

Frankly, I find this very sad and unfortunate.

My station (in Canada) added the show to its schedule (as part of a makeover) back in January, and it airs for three hours Monday to Thursday evenings. Unlike all other stations carrying the show, it does not air on Friday evenings (instead it's a local dance party show, which thankfully they decided to stick with instead of cutting it down).

On the other hand, the evening announcer had his shift cut from five hours down to two. During the course of Seacrest's show, my station's evening DJ can still be heard before and after commercial breaks to provide the time, weather details, and any contest giveaways/promos. I seriously hope my station does not add the fourth hour (considering how it's already not on Fridays). And seriously, three hours is already just as bad and way more than enough.