Out of Format Giveaway/Promo?

[uion1715]

Just had this to say after hearing some promos on CHR stations.

Is any station air promo or give tickets/CDs/etc that doesn't fit the station's format?

For example, KAMP (the most Rhythmic leaning CHR ever) is giving away "No Doubt"'s concert tickets. I don't think it ever played any Gwen/No Doubt songs.

Meanwhile, KIIS (which also gave away "No Doubt" ticket weeks/months ago) was giving away Pink concert ticket weeks ago.

And I didn't heard "Please Don't Leave Me" (KIIS isn't touching this even when it reched Top 10) or "Sober" on KIIS.

And finally, KBIG (Rhythmic leaning Hot AC) was giving away BEP tickets. To be fair, they play some BEP songs ("Where Is the Love?", "Let's Get It Started" among the few) but it seemed like the giveaway was more fitting for KIIS or AMP.

So, are any other station doing this?

[Adam (UTR)]

Yes! The station I work for is a Hot AC, and we had a giveaway for Jamie Foxx tickets, yet we'd never touch "Blame It". I was kind of perplexed, because there was this whole commercial to go along with it which sounded so out of place on-air, but I guess it was just a one-time thing.

[tico]

Though the Los Angeles stations aren't respectively playing No Doubt or Pink, those artists are known to their audience, so giving away tickets to their concerts isn't a big deal.

While I don't have any examples of stations giving away tickets to out-of-format concerts, I do remember one of the nearby casinos placing an ad for a country music concert on an urban AC.

[banks]

The CHR I work for gave away tickets to a Rod Stewart concert at a casino, though we played "Do Ya Think I'm Sexy" and "Hot Legs" on the Retro Lunch hour before we got (groan) Ryan Seacrest.

[Au$tin]

YES! My local CHR was giving away tickets to see Alice Cooper one time.

[johnm1120]

the AC station here is giving away Jonas Brothers tickets.