New York's 92.3 NOW FM, WXRK-FM.. CHR or Rhythmic?

[*Who Is?*]

Ok seriously, why dosen't this station just report as a rhythmic. Like honestly, this is the biggest rhythmic leaning station I have ever seen in my life.

What CHR is their that you know rotates No Games by Serani, I mean I know its NYC and all but come on...

[@DiegoMarcondes_]

DITTO!

I hate this kind of CHR stations that plays and supports only Rhytmic friendly songs cuz these songs is making more success.

[Rurry]

It's ridiculous this song is allowed to report to the CHR panel. It's not a CHR, at all.

[Former Board Member]

It's a Rhythmic-leaning CHR. The difference between this kind of station and a Rhythmic reporter is that NOW FM will play a rock record, if it reaches a certain point on the chart, where a Rhythmic would not.

[Rurry]

I just don't get *why* NYC needs a rhythmic-leaning CHR. I can understand that maybe in some markets, rhythmic-leaning CHRs are what works for the market (like LA and Chicago) but clearly that's not the case for NYC so why do we need one? Why can't this station just classify themselves as a rhythmic? There's SO many CHRs you can get in various parts of the NYC market anyway...i'm in Central Jersey and I get 92.3, z100 and 106.3. This station just seems completely unnecessary.

I do think the station has gotten a little better, but it's still unnecessary...we really didn't need another CHR, especially not one that's basically a rhythmic.

[Former Board Member]

Aug 2, 2009 14:05:40 GMT -5 Rurry said:

I just don't get *why* NYC needs a rhythmic-leaning CHR. I can understand that maybe in some markets, rhythmic-leaning CHRs are what works for the market (like LA and Chicago) but clearly that's not the case for NYC so why do we need one? Why can't this station just classify themselves as a rhythmic? There's SO many CHRs you can get in various parts of the NYC market anyway...i'm in Central Jersey and I get 92.3, z100 and 106.3. This station just seems completely unnecessary.

I do think the station has gotten a little better, but it's still unnecessary...we really didn't need another CHR, especially not one that's basically a rhythmic.

It's not always necessarily about what a market NEEDS, but rather what can MAKE MONEY. In this case, Z100 makes an assload of money each year... KROCK was not making money... CBS looked around, saw the money CC was making with Z100, and decided to give Z100 a challenge. Hiring Dom Theodore away from CC was a genius move and will pay huge dividends down the road for CBS. New York and Los Angeles are two markets that I wouldn't have put a CHR on the air, because the markets where CBS is going to be able to have the most success are the markets where the CC CHR is loaded up with the "Premium Choice" jocks and a good, local, CBS CHR will have an edge.

[banks]

uh...92.3 Now leaning rhythmic because that's the hole. Z100 already has the rock and end of CHR saturated beyond need. Rhythmic fans now know they don't have to sit thru Nickelback or John Mayer.

It also keeps distance between Now and Fresh.

[Rurry]

That's fine, but then they should report to the rhythmic panel, not the CHR panel, since they follow the rhythmic chart, not the CHR chart. And z100 never added Nickleback's latest song I don't think, so they're not exactly full of rock either. They only added Second Chance after it went top 15, and have yet to add Daughtry's new song.

We don't even have a *real* rhythmic station in NYC anyway, Hot 97 is a rhythmic but leans extremely urban. So, if it was a real rhythmic, they would probably be more successful than being a CHR competing with the monster that is Z100. A CHR should play the songs on the CHR chart - if they don't want to play the tracks that don't lean rhythmic then they shouldn't be a CHR, end of story.

[Mike Schwartz]

When I hear Now, I hear a natural evolution from the old Hot 103.5/Hot 97 from mid 1986-early 1994-which was initially called crossover, not rhythmic (similar to the old Power 106 LA from the same era).

[*Who Is?*]

I bet 92.3 started spinning Young Money the day it crossed over... and I can guarantee you they will add Break Up the second of the hour it goes for pop adds. I think the only reason they didnt play these songs earlier is just because they are officially labeled as a CHR.

Who is the MD at 92.3 Now???

[Rurry]

92.3 seems to have begun moving more in the pop direction and away from the rhythmic sound. Within the past few weeks, they've added You Belong With Me by Taylor Swift, Love Drunk by Boys Like Girls, and Fireflies by Owl City. They seem to have dropped/cut the rotation of a lot of the random rhythmic tracks as well.

I think this is a good move if they're trying to compete with z100. I can also now tolerate the station for more than 5 minutes now, even though they still speed up their songs way too much.

[Mike Schwartz]

Oct 22, 2009 16:33:22 GMT -5 Rurry said:

92.3 seems to have begun moving more in the pop direction and away from the rhythmic sound. Within the past few weeks, they've added You Belong With Me by Taylor Swift, Love Drunk by Boys Like Girls, and Fireflies by Owl City. They seem to have dropped/cut the rotation of a lot of the random rhythmic tracks as well.

I think this is a good move if they're trying to compete with z100. I can also now tolerate the station for more than 5 minutes now, even though they still speed up their songs way too much.

That sounds encouraging if it pans out. However, the latest chart for Now still features only a limit amount of straight pop tracks:

#6 Love Drunk
#9 One Time
#16 You Belong With Me (up 31 positions from last week's #47)
#21 Use Somebody
#34 Let It Rock
#48 Gives You Hell

I guess time will tell.

[tico]

Do you think maybe that Now was being heavily rhythmic to build up cume?

[Rurry]

Oct 23, 2009 12:18:23 GMT -5 Mike Schwartz said:

Oct 22, 2009 16:33:22 GMT -5 Rurry said:

92.3 seems to have begun moving more in the pop direction and away from the rhythmic sound. Within the past few weeks, they've added You Belong With Me by Taylor Swift, Love Drunk by Boys Like Girls, and Fireflies by Owl City. They seem to have dropped/cut the rotation of a lot of the random rhythmic tracks as well.

I think this is a good move if they're trying to compete with z100. I can also now tolerate the station for more than 5 minutes now, even though they still speed up their songs way too much.

That sounds encouraging if it pans out. However, the latest chart for Now still features only a limit amount of straight pop tracks:

#6 Love Drunk
#9 One Time
#16 You Belong With Me (up 31 positions from last week's #47)
#21 Use Somebody
#34 Let It Rock
#48 Gives You Hell

I guess time will tell.

Well, that's better than the 0-1 they used to play Hopefully they continue to improve.

[Former Board Member]

Aug 9, 2009 21:56:55 GMT -5 *Who Is?* said:

Who is the MD at 92.3 Now???

Rob Wagman, former PD of WIBT/Charlotte.

[*Who Is?*]

Thanks. I think this station has been dropped from the panel, I can no longer find it on All Access/Mediabase.

[Rurry]

It's still listed here:

addboard.mediabase.com/ReportingPanel.asp?format=H1

Have there been any across-the-board terrible updates lately aside from that big one a few weeks ago? Since this station plays their songs so much I'd think it being removed from the panel would have a big effect on the chart, especially the songs they have in power.

[*Who Is?*]

Nevermind, I found it again, thats weird because I couldnt find it a few hours ago.

[Nic (Britney Spears)]

Really? I think this station is considerably more CHR than z100. I listen to now fm over z100 because it plays so many more songs i like, which are pop songs.

But that's just me.

[Rurry]

Like what? There aren't any pop songs that 92.3 plays that z100 doesn't....92.3 ignores most of the pop songs that z100 plays. Maybe you're confusing the two stations, unless you consider hip-hop pop. z100 is pretty much as CHR as it gets, whereas 92.3 is as rhythmic-leaning as it gets (though getting better).

[Nic (Britney Spears)]

I dunno, maybe it's just my timing, but I very rarely bother keeping z100 on.. and I very much like pop.