94.7 Amp Radio in Washington DC?

[*Who Is?*]

The WIAD call letters have been reserved. Another Amp radio takeover? If anything, this station is probably going to lean extremely Rhythmic because of the DC demographics, not to mention that the CHR audience in Washington already has more Rhythmic familiarity than most cities in the country because of Hot 99.5 competing with Urban leaning Rhythmic 955 PGC.

However, this is just speculation.

A DCRTV source tells that CBS is planning to flip the calls for DC's 94.7 from WTGB to WIAD come January. Could it mean that the days are numbered for the hot adult contemporary female-oriented Fresh format, which has yet to show significant ratings traction since it was launched in April? Stay tuned.....

This might be the end of Washington's 94.7 Fresh FM. Fresh FM also may become the sacrifice that urban-leaning Rhythmic 955 PGC needs to stay around.

If Washington gets a Rhythmic-leaning CHR that speeds up their music, I would just be so ecstatic!! We need it too, because their is definitely demand for one (teenage girls who flip between 955 PGC and Hot 99.5 all the time). If 947 Amp'd Radio debuted in DC and followed the same format as KAMP-FM in Los Angeles and WXRK-FM in New York City, it would be HIGHLY successful. I can see all of the 13-21 year old females of DC now going "OMG, I love 94-7 Amp'd Radio! It's DC's New Hit Music Channel!!"

[tico]

CBS is doing very well with Amp in Los Angeles and the jury is still out for New York and Detroit, so I have no reason to believe a CBS CHR in Washington couldn't well either. A few months ago, I created a thread about WPGC possibly going Amp. That seems unlikely now, but I wouldn't be surprised if CHR lands in the District in the very near future.

What will make the station successful is the product they put out. I'm not a fan of Now New York, but Amp in Los Angeles and Detroit are good, better than the alternative.

[*Who Is?*]

I do believe CBS will go with the same formula that they used in L.A. and lean very rhythmic, as Hot 99.5's playlist is slightly similar to 102.7 KIIS FM (and their both Clear Channel).