allow that
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Post by allow that on Feb 1, 2014 10:48:50 GMT -5
Guess Pop radio doesn't want any involvement with the music industry's biggest story in recent years. It's odd, especially since less interesting ballads by "favorites" ("Young Girls" and "Adore You") are flying right past this. Oh well, it's a really bad look for radio but Beyonce is still Beyonce. If anything this kind of speaks to Pop radio's shrinking relevance as a format. Why should this be doing well just because it's Beyonce though? In a perfect world, "just because" wouldn't and shouldn't be reason enough for a song to do well. The reality is quite different though, so I think this argument is flawed. We see other songs by radio's favorites do well "just because" they're from Gaga or Bruno or whomever. Last year, the initial reaction to "Suit & Tie" was tepid as well, but pop radio was determined to make it happen in spite of that, and they didn't give up until they did. Given Beyonce's overall star power right now, you'd think if anyone got that treatment... I agree that single sales, streaming, and callout scores are (surprisingly) abysmal . It's also a double edged sword because the main format that would be providing mass exposure isn't, so that at least partially justifies the low numbers. More importantly, Beyonce has sold (what's the exact number?)close to 2 million? albums in less than two months. Her album is a fixture in the top 5 of the Billboard 200. She's topped Billboard's social media chart so you know it's more than just hardcore fans and urban listeners who are buzzing. If there's a big story in popular music, simply put, Pop radio should be leading the charge. If they don't like "XO" then they should be jumping the gun on "Drunk In Love" as they did for Katy with "Dark Horse," but to pass on Beyonce rn just seems... odd.
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Post by Adonis the DemiGod! on Feb 1, 2014 12:32:26 GMT -5
Pop:17 19 BEYONCE XO 5118 5023 +95 26.899 +185 Spins +216 Bullet +0.372 AI Wtf kinda bipolar update is this? I guess the call out numbers are seen as good.
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Post by Adonis the DemiGod! on Feb 1, 2014 12:39:58 GMT -5
Guess Pop radio doesn't want any involvement with the music industry's biggest story in recent years. It's odd, especially since less interesting ballads by "favorites" ("Young Girls" and "Adore You") are flying right past this. Oh well, it's a really bad look for radio but Beyonce is still Beyonce. If anything this kind of speaks to Pop radio's shrinking relevance as a format. Why should this be doing well just because it's Beyonce though? Sure she's one of the biggest names in the music industry right now, but this song is simply just not connecting with listeners. I mean, it's only #53 on iTunes right now. Even "Unconditionally" did better in sales, with spending it's entire run between the #15-#30 position, and that barely made Top 10 on Pop. This song has a decent peak given its sale. "Drunk In Love" is the real hit of this album. It's doing well in sales and is just the better song. Unconditionally had 100million in audience and came after a massive #1 single....whereas XO came off multiple flops at pop radio and 35million in audience...and unconditionally had worse callout scores in particular the number of people who liked it was really low. The fact is that more than twice as many people who hear xo like it vs dont. The problem is the familiarity is low.
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Post by josh on Feb 1, 2014 13:24:31 GMT -5
Panel change.
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Post by Deleted on Feb 1, 2014 14:20:43 GMT -5
I agree that single sales, streaming, and callout scores are (surprisingly) abysmal . It's also a double edged sword because the main format that would be providing mass exposure isn't, so that at least partially justifies the low numbers. More importantly, Beyonce has sold (what's the exact number?)close to 2 million? albums in less than two months. Her album is a fixture in the top 5 of the Billboard 200. She's topped Billboard's social media chart so you know it's more than just hardcore fans and urban listeners who are buzzing. If there's a big story in popular music, simply put, Pop radio should be leading the charge. If they don't like "XO" then they should be jumping the gun on "Drunk In Love" as they did for Katy with "Dark Horse," but to pass on Beyonce rn just seems... odd. For the very things you just pointed out, I'm genuinely curious as to how much effort Columbia is even putting behind pushing Beyonce at pop...with Katy for example, I know a poster here (Glove Slap?) had been in contact with a producer who confirmed that Capitol knew Unconditionally wasn't going to test well, but someone 'special' to her convinced her she should release it, so they gave in to her for that one single. That makes me think the label figured they would be able to move on from it quickly and it wouldn't damage her brand enough to make things hard for whatever the next single was, as long as they purposely worked Unconditionally as hard as they could to keep her exposure high and PDs on their side - maybe even bargaining..."if you keep playing this we promise we'll have a surefire crowd pleaser to follow." Katy does not need a consecutive string of top 10 BB hits, but she still needs radio. Not to single her out; most singers do. With Bey on the other hand, it's so painfully obvious that she doesn't need pop radio on her side that I wonder if Columbia is really doing a lot behind the scenes to make XO (or anything else) happen there, and this wouldn't be the first time I got the sense that a label checked out on trying to push a tepidly-performing song further b/c the era in question was already a success and they didn't need to. Promoting a song to any radio format costs a pretty penny ( this comes to mind, and that's just the sticker price for an urban hit) and well, that's a pretty penny that neither Bey nor Columbia needs to spend to turn a profit, especially if the song 'only' goes to go 2 or 2.5x platinum which won't net that huge of a return. So that's my theory...the song may not be an overwhelming favorite at radio, but it could be doing a lot better if the label and/or Bey cared more. I don't think they do. DIL will probably test well but given that Bey hasn't had a true 'hit' at the format since the IA...SF era it's no longer as simple as throwing a good song out there and waiting for CHR to pick it up. I agree that would make pop look like the silly one here, but it really just reinforces the idea that Beyonce is 'beyond' radio at this point, and any single release is little more than a mere formality. She may very well have set herself up to be able to spend the rest of her career surprise-releasing albums and relying on social media to take care of the rest.
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Kurt
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Post by Kurt on Feb 1, 2014 14:29:27 GMT -5
Columbia's weekly promotional email is already promoting DIL as "coming soon," so I think they're probably done trying to push this. (p.s. It was Gold Soundz, not Glove Slap)
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Post by Deleted on Feb 1, 2014 14:52:23 GMT -5
Columbia's weekly promotional email is already promoting DIL as "coming soon," so I think they're probably done trying to push this. (p.s. It was Gold Soundz, not Glove Slap) Ah! Thank you...got my GS's mixed up
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Green Baron
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Post by Green Baron on Feb 2, 2014 11:19:28 GMT -5
I always hear XO and never Drunk in Love. Hmm...
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nick64
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Post by nick64 on Feb 2, 2014 12:44:23 GMT -5
I always hear XO and never Drunk in Love. Hmm... Well I mean, XO was the one actually released on the format and is being played about 5x more than Drunk In Love on pop so that's understandable...
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Post by KeepDeanWeird on Feb 2, 2014 14:14:14 GMT -5
Hasn't the "live" promo been far more directed to DIL than XO? It's kind of a shame because XO to me has been more of a grower because it doesn't have that "big" immediate hook. I still think they should've gone with one song to launch (DIL) - Urban/Rhythmic/UAC all would've embraced, while Pop would've come later (like now). I doubt XO Pop airplay has made a measurable difference in albums sold, considering how many units were moved before it was released, etc.
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Green Baron
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Post by Green Baron on Feb 2, 2014 14:56:49 GMT -5
I always hear XO and never Drunk in Love. Hmm... Well I mean, XO was the one actually released on the format and is being played about 5x more than Drunk In Love on pop so that's understandable... How come Drunk in Love is the one that's charting so high, while XO is relegated to a spot in the middle of the Hot100?
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nick64
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Post by nick64 on Feb 2, 2014 15:02:16 GMT -5
Well I mean, XO was the one actually released on the format and is being played about 5x more than Drunk In Love on pop so that's understandable... How come Drunk in Love is the one that's charting so high, while XO is relegated to a spot in the middle of the Hot100? Because while "XO" has the better Pop airplay, "Drunk In Love" is doing better in pretty much every other field. It's selling better, has better streaming, and is dominating in Urban and Rhythmic airplay.
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Green Baron
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Post by Green Baron on Feb 2, 2014 15:05:00 GMT -5
How come Drunk in Love is the one that's charting so high, while XO is relegated to a spot in the middle of the Hot100? Because while "XO" has the better Pop airplay, "Drunk In Love" is doing better in pretty much every other field. It's selling better, has better streaming, and is dominating in Urban and Rhythmic airplay. Ah. That makes sense.
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Hussy
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Post by Hussy on Feb 2, 2014 18:58:34 GMT -5
Because while "XO" has the better Pop airplay, "Drunk In Love" is doing better in pretty much every other field. It's selling better, has better streaming, and is dominating in Urban and Rhythmic airplay. Ah. That makes sense. AND she performed it on the Grammys which means huge exposure thus high sales
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Post by Deleted on Feb 9, 2014 1:58:02 GMT -5
I think this would have smashed if it was a single release, DiL really ate this one up.
Also bummed we never got a performance.
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Linnethia Monique
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Post by Linnethia Monique on Feb 9, 2014 2:44:35 GMT -5
I think this would have smashed if it was a single release, DiL really ate this one up. Also bummed we never got a performance. Look on YouTube. It's the only song on the album that has been performed live on HER tour.
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HolidayGuy
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Post by HolidayGuy on Feb 9, 2014 8:14:23 GMT -5
It's been eight days since the last update was posted here, and the 7-day-rolling info has this at -1,863 spins at pop (down to No. 26 on Mediabase's published-panel chart). I guess the overall momentum of "Drunk in Love" was too much for it to sustain itself.
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mc54
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Post by mc54 on Feb 20, 2014 9:50:14 GMT -5
She performed this BEAUTIFULLY on the Brits last night. Goddamn this song deserved to be an epic hit here, IDk why it didn't take off.
Hopefully remixes come.
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Hussy
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Post by Hussy on Feb 20, 2014 18:33:45 GMT -5
it was a wonderful performance, she was glowing :'(
it's sad that this flopped in the US :(
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