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Post by Daryl the Beryl on Feb 1, 2015 7:26:47 GMT -5
38 40 NICKELBACK Edge Of A Revolution 170 176 -6 0.695
Does anyone know why this is still on the current Mediabase Active Rock charts? This has spent more than 20 weeks, so by right it should have been sent recurrent by now.
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Web
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Post by Web on Feb 1, 2015 14:55:37 GMT -5
^haven't been paying attention to its fall but maybe the bullet drifted back up into the positives since it's only at -6 now. There's been cases of Mediabase delaying recurrency until a song has a steady falling bullet for a few weeks, especially since Nickelback didn't spend too much time in the Top 10.
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Post by Doc Indie Party Rock on Feb 2, 2015 3:19:40 GMT -5
This is one of those songs that has a boomerang effect.
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maine
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Post by maine on Feb 2, 2015 12:49:47 GMT -5
38 40 NICKELBACK Edge Of A Revolution 170 176 -6 0.695 Does anyone know why this is still on the current Mediabase Active Rock charts? This has spent more than 20 weeks, so by right it should have been sent recurrent by now. It has been having an odd run at the bottom. It has been gaining its bullet back since the start of the year, but now it's starting to decline a bit. It was probably from the freeze, where this was probably on radio's year-end lists and got more spins.
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altguy
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Post by altguy on Feb 4, 2015 14:10:55 GMT -5
Active rock in 2015 is a fascinating study. the format very few major market stations. Its also been losing stations at 2 to 3 a year over the past few years. And not gaining - major broadcasters are not flipping stations to this quite narrow appeal format. Labels have been eliminating the rock-only promotion person position. Capitol records and Roadrunner just fired their rock specialists. And if you eyeball the chart - the presence of major labels has shrunk dramatically. The chart is now dominated by indie labels and bands who had a taste of success in the oughts, were dropped from majors, and are now essentially going it alone.
It's not at all clear what can turn this chain of events around for rock radio. Playing more ALT titles seems to be a sound option - rock radio in the 70s played Joni Mitchell next to Blue Oyster Cult next to VAN MORRISON Rock radio used to be a big tent. But the 2015 active PD would surely resist playing say FLORENCE (modern day Joni) as too pop or a VANCE JOY/HOZIER type (texturally a modern day VANs) as too acoustic. And there's a strong chance the P1 listeners woul go batsh*t crazy! Simply put "not RAWK enough" for an older generation that wants PANTERA and the rest conditioned to 15+ years of KORN, SLIPKNOT and DISTURBED. They are in a pickle.
But Nickelback is somewhat curious - folks who don't even like contemporary music know from sharp tongues comedians and TC commentators that Nickelback is the punchline of a joke. There was a recent episode of the CNN Anthony Bourdain show where he mocks Nickelback before eating like goat brains (how METAL is that!!). This band seems the very face of vapid corporate rock i pop culture - as reviled as CREED and LIMP BIZKIT became after their success.
So why does active, a format in some very deep sh*t, play them?
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Post by Doc Indie Party Rock on Feb 5, 2015 1:26:08 GMT -5
seeing Nickelback on The Rock charts reminds listeners that it is still a hard Rock chart. One might hate Nickelback, but will stick around if the announcer says that a new Nickelback song will be premiered that night. Even those that hate Nickelback ,have at least one album of thier's in thier collection.
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krissirge
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Post by krissirge on Feb 6, 2015 3:34:27 GMT -5
Because most active rock listeners(like myself) dont consider Nickelback bad, quite the opposite actually. Since alternative statsions have all but abandoned rock music for indiepop and faux-electronica (again), its is up to active rock to bring out new bands on the (not the heavier per say, just more traditional or regular) rock spectrum.... . . which is what I would say if they songs played on active rock radio are 70% old songs. Kinda shooting themselves in the foot there.
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