SPRΞΞ
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Post by SPRΞΞ on Oct 2, 2014 21:26:42 GMT -5
Even tho streaming wasn't a factor during TD, it worked inversely whereas now videos make streaming points and don't sell singles, back then videos sold singles. The videos for Firework, E.T., and Last Friday Night were just in a different league. They were mini eras. That's what created all those sales. I don't think Taylor Swift being Taylor Swift in a video just doing her thang is going to produce such viral sales campaigns. Look at E.T. How many non fans joined in and used the calligraphy on Pulse, even just for a little while? That was viral. If Taylor can come up with something as unique as that then that's great, I just don't think she's that type of artist.
Single #2 may be in the bag as always, but she'll either need to do something totally different for social media, or have literally zero competition. And with Rihanna and Adele coming, the chance is even less.
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Post by Love Plastic Love on Oct 2, 2014 21:30:58 GMT -5
There is a certain type of campaign that goes into focusing on #1 singles and I doubt Taylor and her people will do it. They seem to be much more focused on album sales and general impact (even with a pop cd) and I really doubt they would do some of the stuff that Katy/Rihanna or other #1 queens on Billboard have done to get some of those tough #1s. I do think it will go many singles deep and sell a lot and further solidify her amazing star power though.
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Eloqueen™
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Post by Eloqueen™ on Oct 2, 2014 21:51:02 GMT -5
Well, Taylor certainly isn't as unique or "creative" as Katy Perry.
[/unfathomable amount of sarcasm]
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SPRΞΞ
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Post by SPRΞΞ on Oct 2, 2014 22:01:06 GMT -5
Well, Taylor certainly isn't as unique or "creative" as Katy Perry. [/unfathomable amount of sarcasm] In terms of video output and viral campaigns during TD, no she's not. I know that Taylor has a waaaay bigger fanbase than Katy, but you tell me why basically no one watches her videos in comparison? I'm saying the TD era was a superstar era cuz the videos catapulted her into something that wasn't going on at the time. Can Taylor do it? Based on the reaction to SIO, I don't think so.
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Eloqueen™
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Post by Eloqueen™ on Oct 2, 2014 22:09:44 GMT -5
Well, Taylor certainly isn't as unique or "creative" as Katy Perry. [/unfathomable amount of sarcasm] In terms of video output and viral campaigns during TD, no she's not. I know that Taylor has a waaaay bigger fanbase than Katy, but you tell me why basically no one watches her videos in comparison? I'm saying the TD era was a superstar era cuz the videos catapulted her into something that wasn't going on at the time. Can Taylor do it? Based on the reaction to SIO, I don't think so. Firstly, nothing was particularly "creative" or "unique" about the Teenage Dream era, when most of the album's instrumentals, from what I understood, were already handed to her with her only contribution being her pandering lyrics (it isn't too hard to excel when you are given instrumental work as strong as she was). Furthermore, most of the visuals she is so famous for during that era, that blue wig for starters, were mere duplicates from an obscure comic. Finding "inspiration" from an already processed idea and bringing it to the masses doesn't make you "unique" or "creative" IMO. It does however make you smart and calculating.
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Deleted
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Post by Deleted on Oct 2, 2014 22:12:39 GMT -5
Well, Taylor certainly isn't as unique or "creative" as Katy Perry. [/unfathomable amount of sarcasm] LOL. I will say that it speaks volumes about her from a songwriter perspective that arguably her best album "Speak Now" had every track solely written by her. While I didn't really enjoy Red as much, it did have a few good moments and I'm just curious how this album will turn out. I still think Shake It Off is juvenile so I'm anticipating something with more substance.
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SPRΞΞ
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Post by SPRΞΞ on Oct 2, 2014 22:27:46 GMT -5
In terms of video output and viral campaigns during TD, no she's not. I know that Taylor has a waaaay bigger fanbase than Katy, but you tell me why basically no one watches her videos in comparison? I'm saying the TD era was a superstar era cuz the videos catapulted her into something that wasn't going on at the time. Can Taylor do it? Based on the reaction to SIO, I don't think so. Firstly, nothing was particularly "creative" or "unique" about the Teenage Dream era, when most of the album's instrumentals, from what I understood, were already handed to her with her only contribution being her pandering lyrics (it isn't too hard to excel when you are given instrumental work as strong as she was). Furthermore, most of the visuals she is so famous for during that era, that blue wig for starters, were mere duplicates from an obscure comic. Finding "inspiration" from an already processed idea and bringing it to the masses doesn't make you "unique" or "creative" IMO. It does however make you smart and calculating. The Katy Keene concept is brilliant! What are you talking about? Katy Perry is literally a comic book character, that no one knows mind you, brought to life. If you think the videos of Firework, E.T., and Last Friday Night are not unique, then I personally don't know what to say. Listen, I'm not a total hater. I like SIO. But just because Katy had "one image", doesn't make the entire output of the mini-era NOT unique. Firework won the VMA. Where is the image for that? What I want to hear from you is not anti-Katy stuff, but how Taylor is going to pull off 5 #1's. I think she can pull off 2 or maybe, and JUST maybe, 3 at tops. You tell me how she is going to go past that.
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Deleted
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Post by Deleted on Oct 2, 2014 22:46:17 GMT -5
Firstly, nothing was particularly "creative" or "unique" about the Teenage Dream era, when most of the album's instrumentals, from what I understood, were already handed to her with her only contribution being her pandering lyrics (it isn't too hard to excel when you are given instrumental work as strong as she was). Furthermore, most of the visuals she is so famous for during that era, that blue wig for starters, were mere duplicates from an obscure comic. Finding "inspiration" from an already processed idea and bringing it to the masses doesn't make you "unique" or "creative" IMO. It does however make you smart and calculating. The Katy Keene concept is brilliant! What are you talking about? Katy Perry is literally a comic book character, that no one knows mind you, brought to life. If you think the videos of Firework, E.T., and Last Friday Night are not unique, then I personally don't know what to say. Listen, I'm not a total hater. I like SIO. But just because Katy had "one image", doesn't make the entire output of the mini-era NOT unique. Firework won the VMA. Where is the image for that? What I want to hear from you is not anti-Katy stuff, but how Taylor is going to pull off 5 #1's. I think she can pull off 2 or maybe, and JUST maybe, 3 at tops. You tell me how she is going to go past that. While comical it might be, brilliant isn't the word that comes to mind. I think what's brilliant is how she put on the war paint and overcame such huge obstacles to have a era like that, kudo to that. I being a diva always say accentuate your positives and work with your flaws, so if there isnt positives to accentuate, black and yellow and blue wigs will do. Look honey SIO isnt one of the best moments from Taylor however while you talk about who videos are being watched, you fail to see that the vast sales output difference from their albums, you know the body of work. Taylor smashed her to smithereens. You can't fake that. People have to be moved. Red sold 6 million WW Prism sold 3.5 million WW U can fool me on a single but honey unless you're known to make albums worth buying u aint getting peoples coins. So my questions to you, since you question what taylor is gonna do. Will Katy get best album nominations for the Grammy Awards? I dont know because for the 0 grammy awards she owns, I'm pretty sure Taylor owns 8.
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SPRΞΞ
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Post by SPRΞΞ on Oct 2, 2014 23:02:55 GMT -5
The Katy Keene concept is brilliant! What are you talking about? Katy Perry is literally a comic book character, that no one knows mind you, brought to life. If you think the videos of Firework, E.T., and Last Friday Night are not unique, then I personally don't know what to say. Listen, I'm not a total hater. I like SIO. But just because Katy had "one image", doesn't make the entire output of the mini-era NOT unique. Firework won the VMA. Where is the image for that? What I want to hear from you is not anti-Katy stuff, but how Taylor is going to pull off 5 #1's. I think she can pull off 2 or maybe, and JUST maybe, 3 at tops. You tell me how she is going to go past that. While comical it might be, brilliant isn't the word that comes to mind. I think what's brilliant is how she put on the war paint and overcame such huge obstacles to have a era like that, kudo to that. I being a diva always say accentuate your positives and work with your flaws, so if there isnt positives to accentuate, black and yellow and blue wigs will do. Look honey SIO isnt one of the best moments from Taylor however while you talk about who videos are being watched, you fail to see that the vast sales output difference from their albums, you know the body of work. Taylor smashed her to smithereens. You can't fake that. People have to be moved. Red sold 6 million WW Prism sold 3.5 million WW U can fool me on a single but honey unless you're known to make albums worth buying u aint getting peoples coins. So my questions to you, since you question what taylor is gonna do. Will Katy get best album nominations for the Grammy Awards? I dont know because for the 0 grammy awards she owns, I'm pretty sure Taylor owns 8. Honey, pour me a shot of what you're drinking, cuz it's hot as hell. Hopefully Fireball? What I originally said (do you people read?) is that Taylor is an OBVIOUS album seller, but that might be to her detriment. So much an album seller that her singles will suffer. I don't know how Grammy's came into the equation lolololol but whatever. My stance still stands. In order for Taylor to get 5 #1's, she's gonna have to do a LOT more than twirling her baseball cap in a video to get the public interest beyond single #2 or # 3. We'll see....
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Deleted
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Post by Deleted on Oct 2, 2014 23:06:54 GMT -5
I thought you would be the bartender, i know you weren't dry or sober sitting through what you sit through. I was literally going to ask you for the good stuff! <3 the thread can shift back to Taylor Swift, I was just a little heated over someone saying because bitch A gets more video views than Bitch B aint as successful, oh no honey we don't play that game round here! In my music library the bitch that makes the better albums, sings better and draws people to buy their albums is always of higher value. I don't play with my hard earned coins like that. Like they hand out Grammy Awards these days like they do condoms at my local gay bar, and the bitch aint got any? oh that's not good.
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Joe1240
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Post by Joe1240 on Oct 2, 2014 23:58:32 GMT -5
Taylor has lots of hype this era,nearly 3 weeks until the album and out and people are curious to see what it sounds like. The "Shake It Off" music video had people talking for weeks.As for this Katy Perry nonsense,Look at the mess of a video for "Birthday",her album "Prism" has lost it's luster since "Dark Horse" became a mega hit and I do happen to like "Dark Horse" and Katy doesn't seem like she can even top her own song in the "Prism" era.Taylor will surprise people in this era,right now her team has released so little from promo pics etc. When everything comes out,Watch people talk about Taylor non-stop and see "1989" dominate the album charts for a while.She has little Competition right now at the moment,The "Prism" era is nearly over,Lady Gaga "Artpop" is done and no other pop music diva has a active era for her to go againest. Taylor has this in the bag.This isn't 2010 anymore,people.
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kanimal
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Post by kanimal on Oct 3, 2014 1:41:56 GMT -5
Not at all sure why we have a Katy Perry vs. Taylor Swift debate going on, but it breaks down as follows:
-- Taylor Swift - comes off as more relatable/down-to-earth/approachable. Katy Perry - more conventional star quality but also has more of a distant cheerleader vibe.
-- Taylor Swift - better lyricist, storyteller, more personal and unique. Katy Perry - better at writing pop hooks. But Taylor Swift + Max Martin > PRISM-era Katy Perry in all regards (except for voice - Katy is a better vocalist, but at the end of the day, both have recognizable voices that serve their purposes)
-- Katy Perry is *clearly* better at music videos; the visuals are better and the concepts are more unique. But let's not pretend that her being hotter, having a better body and showing more skin isn't a huge reason why her videos were more successful. However, I'd say Shake it Off is more effective than just about anything from the PRISM era, and Taylor recently discovering a look that actually works for her will close the gap slightly in the "hotness" race. So she could see a huge boost in this regard moving forward.
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slayZ
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Post by slayZ on Oct 3, 2014 3:09:48 GMT -5
While it does take certain creativity and marketing strategies to get 5 #1's and as willing as I am to take my hat off to Katy and her team, judging by all the reviews and little we know so far about 1989, scoring 3 #1's wouldn't be such a stretch. We know the second single will be a massive anthem, and all they need is an, uh, interesting and bold third music video to make those numbers come to life. Add a re-release with two new tracks, bam.
Taylor has sales and the fan base to make that happen so I wouldn't completely rule that out. However, I doubt they're going for that, they're going for sales - global sales in particular. I've said this before but it seems like by the lack of aggressive promo this time around and full focus on international markets in the upcoming weeks that they're going for a different approach. Taylor and her team are trying to establish her as a mega international superstar, not just a mega american superstar so she's on her way.
It'll be interesting to see what bold choices and risks, as a pop star, she's willing to take. If the VMAs outfit, Shake It Off video, and Katy Perry feuds are any indication, we're in for a full on Pop star era full of controversies and shocking plot twists*~ people aren't expecting from her. And by controversial, I don't mean sexy, I just mean people will surely be talking, and that's what they want. Like I said, single #2 is bound to be a massive jam so I'd almost, without even listening to it, would bet willing to be it's going straight to the top. It comes down to what they do next, and something tells me they aren't scared to at least try new things.
It's a whole new Taylor.
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Az Paynter
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Post by Az Paynter on Oct 3, 2014 5:25:04 GMT -5
POP: 2 2 TAYLOR SWIFT Shake It Off 16953 15577 1376 106.929
+42 Spins -286 Bullet +0.398 Audience
HOT AC: 1 1 TAYLOR SWIFT Shake It Off 6569 6228 341 44.262
+40 Spins -15 Bullet +0.256 Audience
AC: 9 9 TAYLOR SWIFT Shake It Off 1528 1365 163 9.673
+38 Spins +5 Bullet +0.352 Audience
RHYTHMIC: 26 26 TAYLOR SWIFT Shake It Off 1168 1013 155 7.275
+38 Spins +8 Bullet +0.324 Audience
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jjose712
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Post by jjose712 on Oct 3, 2014 5:59:47 GMT -5
i frankly doubt that Taylor will never compete with Katy in singles success (the same way Katy will never be on the same league selling albums).
Taylor las era was pure pop, she didn't release a more conventional Taylor song till her duet with Ed Sheeran, the first three singles were bubble gun pop, I knew you were trouble was great, 22 not so much.
I don't think she can compete for one single reason, people don't expect the same from her, Katy's songs during TD era were different, the concept of the videos were different, but practically all the songs were mid to up tempos. People expect from Taylor more variety, infused country ballads (even with a pop touch), danceable odes to a break up, and when you send very different types of songs, ones work and other underperform, but that variety is what made her albums so successful, because that really works in the long run.
And i think, there will be more Katy Perry's comparisions, not because they are similar, but because of Taylor answers about Bad Blood. She is doing a risky thing here, when she sang about her ex none of them really give their version, but singing about another musician (and it's pretty obvious right now that it is about Katy) who has her own audience is not an inteligent move. Taylor has a very clean image, so she is the one with more to lose
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Post by Push The Button on Oct 3, 2014 8:22:34 GMT -5
Taylor's eras always peter off after the second single. I don't think this album will be any different.
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Post by josh on Oct 3, 2014 9:31:50 GMT -5
I'm not sure how a bad outfit at the VMAs signifies an era full of controversy but ok.
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Spidey
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Post by Spidey on Oct 3, 2014 10:58:21 GMT -5
Is there a chance that "Black Widow" could leap frog this and block it from #1 on CHR? It kind of looks like there is. Iggy has been getting huge updates this past week while Taylor has started to slow down somewhat. It even lost spins in Thursday's update.
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Eloqueen™
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Post by Eloqueen™ on Oct 3, 2014 11:03:52 GMT -5
Is there a chance that "Black Widow" could leap frog this and block it from #1 on CHR? It kind of looks like there is. Iggy has been getting huge updates this past week while Taylor has started to slow down somewhat. It even lost spins in Thursday's update. A definite possibility (even very likely). Spins would have to pick way up and quickly to prevent it. Radio sort of just dropped the ball a bit in the last few updates. Why this can't maintain updates like the rest (given the song is #1 on Spotify and top two digitally...aka people wanna hear it) is baffling. Maybe the explosive play from the jump caused this to lose steam faster than it would have had it had a normal trajectory.
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Glove Slap
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Post by Glove Slap on Oct 3, 2014 14:01:26 GMT -5
The bigger surprise for me is that Black Widow has started to explode so much all over again. Songs with less spins than what this currently has have topped the CHR chart this year. It's unfortunate that Meghan right now has one of the highest ones.
If this does get jumped by BW, I can still see this getting the top spot after.
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jughead
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Post by jughead on Oct 3, 2014 18:28:04 GMT -5
Taylor's eras always peter off after the second single. I don't think this album will be any different. Her team does little to no promotion after the 2nd or 3rd single and Taylor focuses on Her tour. But at the same time, Taylor and Her team should already be satisfied with Her album sales, no matter how frontloaded they are. 4 million in 2 months? Some girls struggle to sell that much in one year even with extensive promo. I think what makes Taylor the superstar She is Her album sales and NOT Her singles, because honestly speaking, She is heaps behind a lot of Her peers in terms of singles success.
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Post by neverduplicated on Oct 4, 2014 2:35:39 GMT -5
Taylor's eras always peter off after the second single. I don't think this album will be any different. Her team does little to no promotion after the 2nd or 3rd single and Taylor focuses on Her tour. But at the same time, Taylor and Her team should already be satisfied with Her album sales, no matter how frontloaded they are. 4 million in 2 months? Some girls struggle to sell that much in one year even with extensive promo. I think what makes Taylor the superstar She is Her album sales and NOT Her singles, because honestly speaking, She is heaps behind a lot of Her peers in terms of singles success. It's not just that other girls struggle to sell 4 million - almost no others can sell 4 million. Since Taylor's debut, only 7 albums released by female artists have topped 4 million - Adele's 21, Susan Boyle's I Dreamed a Dream, Gaga's The Fame (which was actually 2 albums in one) and then Taylor's 4 albums. That is absolutely phenomenal! What makes it even more phenomenal is the fact that Taylor's single sales have also been incredible as well. True, she doesn't any hits that have sold like some Katy Perry singles, but her consistency is amazing and she has a ridiculous amount of songs that have sold 1 million+. I think it was Billboard or Paul Grein who reported Taylor had sold 70.6 million digital tracks in the US as of October 13th, 2013 (about a year ago). Since then she's had Shake it Off, the tail end of Red and EHC, and all of her catalogue sales, so she must have easily added 3-4 million to that total. I think Katy has sold 65 million max which is also incredible and a better per single total, but I don't think she is "heaps behind" her peers (I think only Rihanna has sold more singles in the US) in single success. If SIO is any indication, she is working on closing any gap that may be present pretty quickly.
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slayZ
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Post by slayZ on Oct 4, 2014 3:26:03 GMT -5
Her team does little to no promotion after the 2nd or 3rd single and Taylor focuses on Her tour. But at the same time, Taylor and Her team should already be satisfied with Her album sales, no matter how frontloaded they are. 4 million in 2 months? Some girls struggle to sell that much in one year even with extensive promo. I think what makes Taylor the superstar She is Her album sales and NOT Her singles, because honestly speaking, She is heaps behind a lot of Her peers in terms of singles success. It's not just that other girls struggle to sell 4 million - almost no others can sell 4 million. Since Taylor's debut, only 7 albums released by female artists have topped 4 million - Adele's 21, Susan Boyle's I Dreamed a Dream, Gaga's The Fame (which was actually 2 albums in one) and then Taylor's 4 albums. That is absolutely phenomenal! What makes it even more phenomenal is the fact that Taylor's single sales have also been incredible as well. True, she doesn't any hits that have sold like some Katy Perry singles, but her consistency is amazing and she has a ridiculous amount of songs that have sold 1 million+. I think it was Billboard or Paul Grein who reported Taylor had sold 70.6 million digital tracks in the US as of October 13th, 2013 (about a year ago). Since then she's had Shake it Off, the tail end of Red and EHC, and all of her catalogue sales, so she must have easily added 3-4 million to that total. I think Katy has sold 65 million max which is also incredible and a better per single total, but I don't think she is "heaps behind" her peers (I think only Rihanna has sold more singles in the US) in single success. If SIO is any indication, she is working on closing any gap that may be present pretty quickly. Taylor also has plenty of songs that haven't been certified by the RIAA yet. She's actually ahead of Katy.
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Post by ificanthaveyou on Oct 4, 2014 4:12:15 GMT -5
Lol I always thought the point of releasing singles were to promote and sell the album? I know chartfreaks like to make a big deal of Hot 100 #1s and chart statistics. But at the end of the day, album sales are what's making the record label money, allowing for promo and videos, putting cash in the artist's pocket (along with touring of course), and funding the next project.
I totally understand why Taylor's team isnt so focused on her Hot 100 performance when she's going to sell albums irregardless.
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jjose712
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Post by jjose712 on Oct 4, 2014 5:35:19 GMT -5
Lol I always thought the point of releasing singles were to promote and sell the album? I know chartfreaks like to make a big deal of Hot 100 #1s and chart statistics. But at the end of the day, album sales are what's making the record label money, allowing for promo and videos, putting cash in the artist's pocket (along with touring of course), and funding the next project. I totally understand why Taylor's team isnt so focused on her Hot 100 performance when she's going to sell albums irregardless. Maybe in the past, but not now. Singles are more than enough to sustain a singer's career right now, but of course selling albums is way better, the label is happier and that means more promo and more freedom of creativity. If this album is really that poppier it will be curious to see if there are some changes. A poppier album could mean more promo in the third and fourth singles, because country (in my opinion) was the reason her previous albums sold a lot in the long run
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Az Paynter
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Post by Az Paynter on Oct 4, 2014 5:43:36 GMT -5
POP: 2 2 TAYLOR SWIFT Shake It Off 16980 15879 1101 107.196
+27 Spins -275 Bullet +0.267 Audience
HOT AC: 1 1 TAYLOR SWIFT Shake It Off 6583 6295 288 44.439
+14 Spins -53 Bullet +0.177 Audience
AC: 9 8 TAYLOR SWIFT Shake It Off 1584 1347 237 10.125
+56 Spins +74 Bullet +0.452 Audience
RHYTHMIC: 26 26 TAYLOR SWIFT Shake It Off 1197 1028 169 7.444
+29 Spins +14 Bullet +0.169 Audience
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jjose712
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Post by jjose712 on Oct 4, 2014 7:52:12 GMT -5
It will be so weird if it ends not getting number one, but of course it won't be the first time a big hit didn't reach it, Umbrella, Someone like you and I kissed a girl failed to make it even being number ones at billboard. In the canadian chart, Stay with me peaked at 3 on pop even when it was number one for seven weeks at billboard (but canadian pop chart seems not too accurate, if my memory doesn't fail Call me maybe was a big big hit with several weeks at number one and peaked at 7 in the pop chart).
Anyway, i expect Black widow to slow down a bit next week
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NeRD
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Post by NeRD on Oct 4, 2014 10:23:34 GMT -5
It will be so weird if it ends not getting number one, but of course it won't be the first time a big hit didn't reach it, Umbrella, Someone like you and I kissed a girl failed to make it even being number ones at billboard. In the canadian chart, Stay with me peaked at 3 on pop even when it was number one for seven weeks at billboard (but canadian pop chart seems not too accurate, if my memory doesn't fail Call me maybe was a big big hit with several weeks at number one and peaked at 7 in the pop chart). Anyway, i expect Black widow to slow down a bit next week What blocked Someone Like You?
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hitseeker.
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Post by hitseeker. on Oct 4, 2014 10:37:18 GMT -5
What blocked Someone Like You? "Stereo Hearts" by Gym Class Heroes feat. Adam Levine.
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Post by Love Plastic Love on Oct 4, 2014 11:02:30 GMT -5
I agree with jjose about a poppier cd possibly leading to more sustained promo. I can't imagine her making a full on pop cd with reviews already talking about how 10+ of the songs sounding like pop smashes and then forgetting the cd after the second single. I mean, to a certain extent it will depend on the music though. I am sure they expected 22 to be bigger than it was and it just didn't quite connect how they wanted.
Also weird to see this slowing down so much especially since its streams and sales are huge still-better than Black Widow and on par with AATB. I guess radio has to choose though since so many big songs are hitting at once.
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