Justin Moore- "This Kind Of Town"

[jferstler]

"This Kind Of Town" new single from Justin Moore
Artist: Justin Moore
Song Writer(s): Andrew Dorff, Chris Tompkins
Album: Off The Beaten Path
Add Date:TBA
Source: Many radio stations, Facebook and Twitter



--------
Interesting, I was wondering whether or not they'd go with new material or pick another single off of Off The Beaten Path. 

[Deleted]

Not really a big fan of Justin's but I like this one.

Sounds like vintage Jason Aldean.

Another traditional country choice coming to radio...

[onebuffalo]

Oct 9, 2014 13:26:17 GMT -5 @nickv1025 said:

Not really a big fan of Justin's but I like this one.

Sounds like vintage Jason Aldean.

Another traditional country choice coming to radio...

Oxymoron? Vintage Jason Aldean?

[Kentucky25]

Really glad Justin is going to try and get some more out of this album, this is definitely a song I can behind on.

I can see a lot of people who loved "Small Town USA" getting on board with this, with the somewhat similar lyrical themes.

[sabre14]

Oct 9, 2014 13:37:56 GMT -5 onebuffalo said:

Oct 9, 2014 13:26:17 GMT -5 @nickv1025 said:

Not really a big fan of Justin's but I like this one.

Sounds like vintage Jason Aldean.

Another traditional country choice coming to radio...

Oxymoron? Vintage Jason Aldean?

Yes, vintage Aldean. Way, way back in 2006 or so. You know when I actually enjoyed his music. Hard to believe that was 8-9 years ago.

As for this song; I don't think this was the right direction for Valory and Borchetta to take. I know Borchetta is a huge Rock fan and that releasing a song from the Mötley Crüe tribute album would be a chance to promote that album, but going away from Off The Beaten Path (which just produced two huge singles) to release a rock remake and then attempting to go back once the remake stalled I believe will hurt Justin's success at radio for the remainder of this album era.

[.indulgecountry]

Not sure if going back to the prior album is the right move at this point, but this is a delightful song. Infinitely better than that atrocious cover of "Home Sweet Home," which thankfully didn't take hold on country radio. Justin Moore's material (well, radio singles really, since I am not familiar with album tracks) has been largely hit-or-miss for me throughout his career, but when he's on, I really enjoy him on the radio. This joins the ranks of "Small Town USA," "If Heaven Wasn't So Far Away," and "Lettin' the Night Roll" as songs that I enjoy(ed) from him. I'd like to see this one do well, so hopefully the failure of his last single doesn't affect this much. If he can take something as painfully average as "Til My Last Day" all the way to No. 1 (still can't believe that happened), then this really shouldn't have that much trouble.

[Deleted]

While I don't think this is the right idea, i can't say i'm surprised by the choice of trying to salvage something else from this album, after all it's only a little over a year old and brought him a #2 and #1 hit(or 2 #1's if you wanna go by mediabase) i will say i'm shocked by this particular song being released but whatever. Hope it can bounce him back into at least top 10 territory

[gonecountry]

I'm glad that they went back to the well for another single. I was hoping for "One Dirt Road", but there is probably too much similarity to "If Heaven Weren't So Far Away" for that to have happened.

[dm2081]

I need to listen to this song because I don't remember it at all from the album. There were so many better choices IMO. "I'd Want It To Be Yours" could be this decades Honky Tonk Badonkadonk. "One Dirt Road" and "That's How I know You Love Me" are also really strong songs, but I guess they might be too slow for a 3rd/4thish single.

[Markus Meyer]

Oct 9, 2014 18:52:53 GMT -5 dm2081 said:

I need to listen to this song because I don't remember it at all from the album. There were so many better choices IMO. "I'd Want It To Be Yours" could be this decades Honky Tonk Badonkadonk. "One Dirt Road" and "That's How I know You Love Me" are also really strong songs, but I guess they might be too slow for a 3rd/4thish single.

If they released "I'd Want it to Be Yours"... I don't even know what I'd do. But I'd be pretty p***ed.

[dm2081]

Oct 9, 2014 21:56:28 GMT -5 Markus Meyer said:

Oct 9, 2014 18:52:53 GMT -5 dm2081 said:

I need to listen to this song because I don't remember it at all from the album. There were so many better choices IMO. "I'd Want It To Be Yours" could be this decades Honky Tonk Badonkadonk. "One Dirt Road" and "That's How I know You Love Me" are also really strong songs, but I guess they might be too slow for a 3rd/4thish single.

If they released "I'd Want it to Be Yours"... I don't even know what I'd do. But I'd be pretty p***ed.

I know many on here would hate it (I admit I'm a big fan of the song), but honestly, doesn't it sound like a hit?  Not sure if it would be too edgy for radio, but if Badonkadonk and Get Me Some Of That could be hits, don't know why that couldn't.  
As to this song, after listening to it I will say I do like it.  It has a nice simple theme to it that I'm usually a sucker for.  Not sure if this will be too slow for radio though, only time will tell (only might be slow just because the single is so far into the album cycle).

[jferstler]

They couldn't say Bullshitter or ass kisser on the radio could they?

[Kentucky25]

Oct 9, 2014 23:58:20 GMT -5 jferstler said:

They couldn't say Bullshitter or ass kisser on the radio could they?

That'd be the only reason I think it wouldn't succeed, but I'm sure they could edit it for radio.

[Deleted]

I wasn't expecting Justin Moore to release a third single from his Off the Beaten Path album. "Lettin' the Night Roll" took 35 weeks to reach #1 and an artist like Justin Moore is not going to gain more momentum one single and several months deeper into an era. I thought it was a good idea for Justin to move on to new material, but it looks like that wasn't Valory's plan after all. I don't expect "Town" to sell very well on iTunes, but radio might be aware that Justin Moore's fans are better represented by his album than single sales. I guess there's a chance for radio to catch on to this record. The chart run could go either way, meaning a peak position anywhere from the upper 30's to the top 10.

[blueguitar]

Oct 10, 2014 11:23:35 GMT -5 @daydrinker said:

I wasn't expecting Justin Moore to release a third single from his Off the Beaten Path album. "Lettin' the Night Roll" took 35 weeks to reach #1 and an artist like Justin Moore is not going to gain more momentum one single and several months deeper into an era. I thought it was a good idea for Justin to move on to new material, but it looks like that wasn't Valory's plan after all. I don't expect "Town" to sell very well on iTunes, but radio might be aware that Justin Moore's fans are better represented by his album than single sales. I guess there's a chance for radio to catch on to this record. The chart run could go either way, meaning a peak position anywhere from the upper 30's to the top 10.

Gotta wonder if they are just trying to buy time while they get the lead single ready. I like the song, but it seems like it is time to move on to a new era after "Home Sweet Home". Or maybe they want to buy time to wait out the holidays?? If this single isn't selling and the album isn't either then I can see radio taking a pass on this song.

[rsmatto]

They wanna get this record to as close to Gold as they can. His first two BOTH reached those marks and this is at 300k plus.

[Markus Meyer]

While I didn't expect another single, and find it quite odd that they're releasing another one, I do quite enjoy this. 5 years ago I probably wouldn't have because, at the time, every single song was about small town life, but in a sea of party songs this sounds refreshing.

[sabre14]

Delivered to country radio today. The add date is October 20th according to music row

[Ten Pound Hammer]

My sister just texted me because she just heard this and wanted to know if I'd heard it yet, which I hadn't until I looked it up on YouTube just now. "In this kind of town people stay together / Nobody leaves unless they leave forever / But then again, they don't really leave" is a really great line. This is exactly why I'm cool with Justin doing so many small town odes. There's a lot of highly specific detail in this song too, and it has a very good melody.

[.indulgecountry]

The mistake of bothering with the "Home Sweet Home" cover definitely slashed his momentum, but I didn't think dipping back into his last album for another single would be giving him such a hard time. This seems to be really struggling and I'm thinking this one is going to fail to take off.

[Deleted]

After the second single from Justin Moore's album took 35 weeks to hit #1 I didn't think Valory was planning to release a third single, which would have been wise in my opinion. It's very rare for non-A-listers to get faster climbs as they go deeper into an album, so I don't see how Justin's team could have imagined this having any sort of reasonably steady climb up the charts. Justin Moore is just out of radio momentum for this era and "This Kind of Town" just isn't really the kind of song that's going to attract any attention being a third single from an album over a year old. I agree with rsmatto that Valory was probably trying to get Justin Moore a Gold album, but I don't see that happening since this is looking like a 30's peak.

[sabre14]

Dec 12, 2014 22:08:19 GMT -5 @daydrinker said:

After the second single from Justin Moore's album took 35 weeks to hit #1 I didn't think Valory was planning to release a third single, which would have been wise in my opinion. It's very rare for non-A-listers to get faster climbs as they go deeper into an album, so I don't see how Justin's team could have imagined this having any sort of reasonably steady climb up the charts. Justin Moore is just out of radio momentum for this era and "This Kind of Town" just isn't really the kind of song that's going to attract any attention being a third single from an album over a year old. I agree with rsmatto that Valory was probably trying to get Justin Moore a Gold album, but I don't see that happening since this is looking like a 30's peak.

I agree with almost everything you said. Valory is obviously gunning for a Gold certification with a third single but if they wanted that so bad, they should have scrapped that remake off the Motley Crue tribute album. Scott Borchetta is an avid rock music fan and he's been saying for a while now he would like a rock division sort of label, so the Motley Crue album wasn't really a surprise. But designating Justin Moore to basically be the sacrificial lamb with his remake being sent as a single to country radio derailed any momentum he got with "Point At You" and "Lettin' The Night Roll". "Home Sweet Home" just did not sound like a song that radio was going to put in medium to heavy rotation and it's stall near the top 30 wasn't a surprise.

"This Kind Of Town" is actually my favorite Justin song in a while but I thought for sure they knew that "Home Sweet Home" was a risk and had already accepted the fact that they had torpedoed this album's era - so having another single right now (especially this time of year) is an uphill battle that Valory will just not win. I said "almost" everything since a peak in the 30's would be pretty good for this song at this point. I wouldn't be shocked at all if this misses the top 40 all together.

[Deleted]

I can actually see this being a sleeper hit in 2015. I think it's pretty obvious to us and to the label that this isn't going to do anything for the remainder of this year, so I doubt that they're really pushing for radio airplay right now.

Justin's singles have been known to climb slowly and I think he wants to stick with the album.

[sabre14]

Dec 14, 2014 0:30:18 GMT -5 jhomes87 said:

I can actually see this being a sleeper hit in 2015. I think it's pretty obvious to us and to the label that this isn't going to do anything for the remainder of this year, so I doubt that they're really pushing for radio airplay right now.

Justin's singles have been known to climb slowly and I think he wants to stick with the album.

Do you really believe this can hang on long enough though? I completely understand that Justin's songs take forever and a day to climb the chart but his last single (rock tribute album or not) flamed out and this song went for adds in October. It's noble that Justin wanted to stick with this album right now but I just can't see Valory pumping money for another marathon chart run with such underwhelming feedback from radio so far in its chart run, plus the influx of new hot music that usually comes with the start of a new calendar year. Not to mention the song itself isn't exactly sleeper hit material IMHO, even though this is Justin's best effort in quite a while.

Certainly not saying you're wrong since you always seem to be right, but I just have a difficult time envisioning this being a hit.

[Deleted]

Well, I'm not saying this will be a hit, but I definitely don't think it's DOA yet. If it catches on a bit in January and February, I don't see why it can't linger around for a while and be a slow-climber.

[Deleted]

Still moving very slowly outside the top 40. This one might not become a hit after all. I still think there's a chance, but it's always so hard to predict when it comes to songs that meander around for several months before suddenly and unpredictably taking off. It's just impossible to figure out which songs are going to become 35-40 weekers, and which songs flame out in 20 weeks or often much less time.

It's a shame that this hasn't caught on as it's easily my favorite song he's ever released to radio. I love the opening steel and guitar riffs in, especially at the beginning. The lyrics do a nice job at describing small towns and small town life. And like Ten Pound Hammer, I really like the opening lyrics "In this kind of town, people stay together / Nobody leaves unless they leave forever / But then again, they don't really leave / 'cause deep down inside of me / I know heaven's gotta be this kind of town".

Really the only lyric I don't like in this one is "take our paycheck straight to the Walmart", because when I think Walmart, I don't think "small town". I know some towns have them but none of the little towns where I grew up did.

I also really like the lyrics in the 2nd verse. We get a big business McDonald's reference, but unlike the Walmart lyric, the McDonald's line really works for me because it's a brand new restaurant and the old men are all sitting there thinking/saying "I never thought I'd live to see this kind of town".

I feel like, if Justin had led off his album with this song, then it would have been a bigger hit than both "Point At You" and "Lettin' The Night Roll". But of course there's no way to prove that. Right now he just doesn't have enough momentum. Seven of the 8 singles he released prior to "Home Sweet Home" all went Gold, even though most of them took quite a while to become big radio hits (actually, that's probably a big reason why they went Gold; longer, slower chart climbs often result in higher digital sales numbers).

This could still become a hit, but it's just not a favorable situation for Justin right now. Too many males on country radio...so many of them can get 1 or 2 hits per album but that's about it (for the majority of them anyway). I think Justin's got a pretty unique sound to him but he just doesn't have the momentum right now after Borchetta and Valory decided to interrupt the Off The Beaten Path album cycle in order to promote the Motley Crue tribute album with "Home Sweet Home".

[sabre14]

Dec 13, 2014 14:19:34 GMT -5 sabre14 said:

Dec 12, 2014 22:08:19 GMT -5 @daydrinker said:

After the second single from Justin Moore's album took 35 weeks to hit #1 I didn't think Valory was planning to release a third single, which would have been wise in my opinion. It's very rare for non-A-listers to get faster climbs as they go deeper into an album, so I don't see how Justin's team could have imagined this having any sort of reasonably steady climb up the charts. Justin Moore is just out of radio momentum for this era and "This Kind of Town" just isn't really the kind of song that's going to attract any attention being a third single from an album over a year old. I agree with rsmatto that Valory was probably trying to get Justin Moore a Gold album, but I don't see that happening since this is looking like a 30's peak.

"This Kind Of Town" is actually my favorite Justin song in a while but I thought for sure they knew that "Home Sweet Home" was a risk and had already accepted the fact that they had torpedoed this album's era - so having another single right now (especially this time of year) is an uphill battle that Valory will just not win. I said "almost" everything since a peak in the 30's would be pretty good for this song at this point. I wouldn't be shocked at all if this misses the top 40 all together.

In all seriousness, I certainly feel even stronger that this won't become a hit since "This Kind Of Town" has gained just 163k in total audience since January 4th. It's only glimmer of hope was when it was able to muster over 700k in total audience from the last "regular" chart week (December 14th) to the first of the new year (January 4th), but it has since hit a brick wall in gains and really hasn't shown enough life to see this becoming even a moderate hit.

[Ten Pound Hammer]

Jan 24, 2015 23:27:55 GMT -5 jhomes87 said:

Really the only lyric I don't like in this one is "take our paycheck straight to the Walmart", because when I think Walmart, I don't think "small town". I know some towns have them but none of the little towns where I grew up did.

It's mostly a southern thing to have a Walmart in a very small town, espeically close to their home base of Arkansas, where Justin's from. It happens in a few other markets too. The town I live in here in Michigan is under 5,000 people, but it has a Walmart supercenter because it's a tourist destination and at the junction of two major highways.

Alternatively, the implication could be driving into a bigger town that has a Walmart because your own town barely has anything. Justin Moore's hometown of Poyen doesn't seem to have anything but houses, a gas station, and a church, but he's 10 miles from Malvern, which has about 10,000 population and a Walmart, so it would make sense that he takes his paycheck straight to the Walmart.

[Deleted]

Jan 25, 2015 12:43:29 GMT -5 Ten Pound Hammer said:

Jan 24, 2015 23:27:55 GMT -5 jhomes87 said:

Really the only lyric I don't like in this one is "take our paycheck straight to the Walmart", because when I think Walmart, I don't think "small town". I know some towns have them but none of the little towns where I grew up did.

It's mostly a southern thing to have a Walmart in a very small town, espeically close to their home base of Arkansas, where Justin's from. It happens in a few other markets too. The town I live in here in Michigan is under 5,000 people, but it has a Walmart supercenter because it's a tourist destination and at the junction of two major highways.

Alternatively, the implication could be driving into a bigger town that has a Walmart because your own town barely has anything. Justin Moore's hometown of Poyen doesn't seem to have anything but houses, a gas station, and a church, but he's 10 miles from Malvern, which has about 10,000 population and a Walmart, so it would make sense that he takes his paycheck straight to the Walmart.

I would guess the latter. I'm not sure if going to Walmart is something to do when you have some extra money in the south, but it's not quite the case where I am (New England).

Regardless, my town has about 1500 and there are two Walmarts within 10 minutes (in different towns). My paycheck usually goes to taking the girlfriend out to eat or a 6 pack. To each his own, I suppose.

[Deleted]

The Off The Beaten Path album is currently $5.99 for a limited time on iTunes.