sabre14
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Post by sabre14 on Mar 13, 2016 22:35:18 GMT -5
This. It completely defeats this argument of not releasing the album because they won't make their money back on it if they're going to continue to burn through a lot of finances in order to push a single that isn't connecting particularly well this high. They really should be putting his album out right around now. There's just no justification I can see behind sitting on his debut effort any longer after two Top 10s. Even if it doesn't sell that well (I'm sure it wouldn't), it just doesn't seem like this is a good business strategy at all to me how they're handling this. , It's possible the label is experimenting with Chase Bryant and not releasing an album at all. It may not make sense to us but who knows. Over 80 weeks of pushing two singles to Country radio. Quite the expensive experiment.
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Post by Carriefan1190 on Mar 14, 2016 11:13:45 GMT -5
And this is officially dead. It was lucky to make the top 10. They really need to get on board and just release an album.
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sabre14
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Post by sabre14 on Mar 14, 2016 11:20:58 GMT -5
This one is finished."Little Bit Of You" has lost 150 spins and over 600k in Mediabase audience over the past seven days.
I would personally be pretty ticked if I was a program director and not getting an album, even though I supported two marathon length chart runs that lasted over a year and a half -- in which both singles hit the top 10.
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rsmatto
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Post by rsmatto on Mar 14, 2016 15:12:23 GMT -5
This one is finished."Little Bit Of You" has lost 150 spins and over 600k in Mediabase audience over the past seven days. I would personally be pretty ticked if I was a program director and not getting an album, even though I supported two marathon length chart runs that lasted over a year and a half -- in which both singles hit the top 10. Why? There an EP and they can just release another single. Doubt radio really cares about albums the way we think. I mean, "everyone" thinks it's a singles game anyway. I'm sure RedBow will have asked for input from top partners before dropping the next single.
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sabre14
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Post by sabre14 on Mar 14, 2016 15:19:11 GMT -5
This one is finished."Little Bit Of You" has lost 150 spins and over 600k in Mediabase audience over the past seven days. I would personally be pretty ticked if I was a program director and not getting an album, even though I supported two marathon length chart runs that lasted over a year and a half -- in which both singles hit the top 10. Why? There an EP and they can just release another single. Doubt radio really cares about albums the way we think. I mean, "everyone" thinks it's a singles game anyway. I'm sure RedBow will have asked for input from top partners before dropping the next single. Except the EP has been out for nearly two years -- that's really old, even by EP standards. I'm sure Red Bow have gotten feedback from radio folks and while some are willing to support another single without a full album, it would be something that rubs me the wrong way and there's no way I'm alone. Singles are the game nowadays but at some point you have to think they let Chase go from the label (although its BBMG, so who the heck knows) if they keep releasing singles with horrible returns with their single sales. If you keep releasing singles that do moderately well at radio but sell horribly, with no albums, then you're taking money and lighting it on fire.
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rsmatto
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Post by rsmatto on Mar 14, 2016 23:01:36 GMT -5
Maybe so but I'm pretty sure they'll take the two top 10 hits.
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Post by Deleted on Mar 16, 2016 11:27:32 GMT -5
Looks like the label is still going to be pushing this for a few more weeks. Chase Bryant is scheduled to co-host CCUSA the week after Brett Eldredge so "Little Bit Of You" will still be on the charts for a while.
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sabre14
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Post by sabre14 on Mar 16, 2016 11:39:51 GMT -5
Looks like the label is still going to be pushing this for a few more weeks. Chase Bryant is scheduled to co-host CCUSA the week after Brett Eldredge so "Little Bit Of You" will still be on the charts for a while. It's brutal to watch. Chase's song has broken even in spins and audience since Sunday and his song lost 700k in total audience on Mediabase last week (along with 175 total points and loss of his bullet). This song continuing to be pushed is one of the dumbest things I've recently witnessed. Again, I'm not a label executive, and the ones that are know way more than I do about many variables when it comes to pushing songs to radio I'm sure, but if they're not releasing the album then twisting radio's arm to continue heavy rotation for this sub-par selling song that's one year old just for a chance at a top 5 peak is beyond ridiculous when you think about it. They get a chance to brag they have a top 5 single (if they get there) and that's literally the essence of the ungodly amount of money they've spent since last spring to push this single. I really enjoy "Little Bit Of You" but this is a prime example of why I'm growing sick and tired of this radio format's politics. This song's sales have been atrocious and he has no album coming on the horizon. This didn't deserve a top 20 peak, let alone a top 10 peak.
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sabre14
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Post by sabre14 on Mar 23, 2016 17:24:35 GMT -5
Red Bow ad from Aircheck this afternoon. "Headed to the Top"? I'm flabbergasted. Surely, they can't be going for #1 still... I can't see this doing more than a top 5 finish when it's all said and done (which should have been a very long time ago, btw). "Little Bit Of You" is up 150 spins and 1.0 million in audience so far on Mediabase this week. Chase will move up to #6 on MB's finalized chart this Sunday, so maybe their supposed final push comes next week? Maybe something along the lines of Warner's asinine push for "I Got The Boy". Next Thursday is the one year anniversary of this one going for adds, no joke.
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dm2081
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Post by dm2081 on Mar 23, 2016 18:43:07 GMT -5
I wasn't a big fan of this one recently - its not bad but its not exciting at all or even memorable. But now after seeing this heinous push, I hate this song with a passion. Get this off the radio already, nobody except Chase and his label want to still keep hearing this day after day, hour after hour.
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Deleted
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Post by Deleted on Mar 23, 2016 18:50:20 GMT -5
I legitimately don't understand why the label is still pushing, what's the purpose of pushing this. If they aren't even going to bother with releasing an album. That and evident by the low digital sales, I don't think many people even care about this song anymore. Thank you Country Radio so much you overplayed not just one but two Chase Bryant songs to where if I ever hear of them again, I'm going to be pissed off. It legitimately scares me how much money the label has poured into this song.
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sabre14
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Post by sabre14 on Mar 24, 2016 6:42:04 GMT -5
"Little Bit Of You" gained 166 spins and 900k in audience today. I still think a top 5 finish is what will happen for Red Bow, which will likely come at the end of next week before this one gets let go.
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nick64
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Post by nick64 on Mar 24, 2016 15:22:22 GMT -5
"Little Bit Of You" gained 166 spins and 900k in audience today. I still think a top 5 finish is what will happen for Red Bow, which will likely come at the end of next week before this one gets let go. This should have no problem being Top 5 this Sunday. "Beautiful Drug" is plummeting and I expect this to be ahead of it by Saturday even. Hopefully that means we'll see it drop finally next week. I actually really liked this song so technically I'm glad to see it do well. But with how truly horrible the sales have been, it's annoying to see it get this high when "Better In Boots", a song that sold well from a bigger artist than Chase, and "Shut Up And Fish", a truly country song by an act with more industry love than Chase, couldn't even make the Top 20 (even if the former is a terrible song). The chart overall right now is actually pretty solid in terms of playing what's successful. Every song in the Top 13 is at least Top 75 on iTunes (including the ones on the decline), which is very impressive, except for this, which is barely in the Top 250
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sabre14
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Post by sabre14 on Mar 24, 2016 15:31:40 GMT -5
"Little Bit Of You" gained 166 spins and 900k in audience today. I still think a top 5 finish is what will happen for Red Bow, which will likely come at the end of next week before this one gets let go. This should have no problem being Top 5 this Sunday. "Beautiful Drug" is plummeting and I expect this to be ahead of it by Saturday even. Hopefully that means we'll see it drop finally next week. I actually really liked this song so technically I'm glad to see it do well. But with how truly horrible the sales have been, it's annoying to see it get this high when "Better In Boots", a song that sold well from a bigger artist than Chase, and "Shut Up And Fish", a truly country song by an act with more industry love than Chase, couldn't even make the Top 20 (even if the former is a terrible song). The chart overall right now is actually pretty solid in terms of playing what's successful. Every song in the Top 13 is at least Top 75 on iTunes (including the ones on the decline), which is very impressive, except for this, which is barely in the Top 250 I would hope this peaks this Sunday/Monday but that ad has me worried they'll push this one to two weeks beyond this week. Brett's done after this weekend, then Rascal Flatts and FGL will be getting pushed next week it looks like, so I could see the asinine thinking of attempting a high peak for "Little Bit Of You" -- possibly a peak as high as #3 or #4 when its all said and done. They said "heading to the top" in that ad I posted but that is so not happening, lol. The 166 spin gain today might indicate that they'll go hard for the rest of the weekend and then let go.
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Post by Deleted on Mar 24, 2016 15:58:08 GMT -5
I'm wondering how hard this will fall when the label is all done with this. I'm going to say a loss of 2 million a day, or should I have it be higher.
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sabre14
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Post by sabre14 on Mar 26, 2016 14:18:20 GMT -5
Can you pick out the column that sticks out like a sore thumb?
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Post by Deleted on Mar 26, 2016 14:23:21 GMT -5
Can you pick out the column that sticks out like a sore thumb? The fact that this song will get either a #3 or #4 peak, it disgusts me so much. Especially when a song that was a big hit in "I Got The Boy" had to settle for a MB only Top 5. I wonder how hard do you think this song will fall once Red Bow gives up promotion for "Little Bit Of You".
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Mr. Thonk Eyes
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Post by Mr. Thonk Eyes on Mar 26, 2016 15:14:39 GMT -5
Can you pick out the column that sticks out like a sore thumb? The fact that this song will get either a #3 or #4 peak, it disgusts me so much. Especially when a song that was a big hit in "I Got The Boy" had to settle for a MB only Top 5. I wonder how hard do you think this song will fall once Red Bow gives up promotion for "Little Bit Of You". I'd be willing to bet on at least a -2500 bullet, if not a -3000. As for sabre14's question, it's the sales column.
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onebuffalo
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Post by onebuffalo on Mar 26, 2016 15:33:16 GMT -5
I thought being on the chart for 49 weeks would be the answer (but weeks on wasn't an option).
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Cody Wants Out...
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Post by Cody Wants Out... on Mar 26, 2016 17:01:00 GMT -5
I thought being on the chart for 49 weeks would be the answer (but weeks on wasn't an option). Lee Brice seems to be giving Chase a run for this money on that regard. So that would essentially be a pair of sore thumbs, right? ;) I'm actually conflicted about this still being on the charts; I like the song more than TIOB, but I'm also starting to get a little worn out of hearing it almost everywhere (I don't change the station when it comes on yet). I think the label should've just settled with the slightly higher peak than it's predecessor and moved on. If this aggressive push happened several weeks ago, I think it would've made more sense than now. How long was TIOB on the charts (when it peaked and after it peaked)?
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kml567
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Post by kml567 on Mar 26, 2016 17:13:02 GMT -5
To the song's defense, the song is #2 in callouts in terms of net positive (meaning it has low negatives and high positive scores). I personally like the song so I still love hearing it on the radio. The 49 weeks isn't a big deal from my personal perspective since my local radio didn't start playing it until 15-20 weeks ago. The song still sounds "new" to me as a radio listener.
The endgame goal is to get top 5 peak. Once that happens, it'll start falling fast.
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sabre14
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Post by sabre14 on Mar 26, 2016 18:27:45 GMT -5
To the song's defense, the song is #2 in callouts in terms of net positive (meaning it has low negatives and high positive scores). True, this song has received good research numbers, mainly because its a male singer and there's absolutely nothing polarizing about it -- plus it isn't traditional style ("Head Over Boots", "Shut Up And Fish" and "Nobody To Blame" all have dislike of 15% or greater and 19% or greater in the case of Stapleton and Maddie & Tae -- Jon's was over 20% a few weeks back), which has hurt some songs lately in those same call-out scores. For every song that continues chugging away up the chart with good research, there's another that also tested well ("Better In Boots", "Crazy Over Me") that has struggled and both are done, missing the top 25, while Chase's song is in the top 5. Not all songs seem to be created equal in terms of research and to Red Bow's credit, they've done a superb job making radio buy into the song for this 50 week chart run to the top 10. On Mediabase's call-out service (which I used for the earlier numbers), Chase's song has nearly doubled in burn rate over the past four weeks (for good reason, lol) so the research is dwindling as the days drag on. I will say research is the main reason Lee Brice's "That Don't Sound Like You" is still climbing (currently #1 on MB's call-out research). I still contend sales is the true indicator of a song's connecting -- not market research with a limited sample size. Chase's song has been one of the worst selling singles for a top 20 hit I've ever seen, so this did not deserve a peak in the top 5, end of story. I agree with you that they will let go of this one after the top 5 peak is officially clinched.
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Post by Deleted on Mar 26, 2016 18:39:38 GMT -5
Let me put it in perspective how bad the sales are for "Little Bit Of You". The latest songs from David Nail, Brantley Gilbert (which he's about done), Eric Paslay, Jennifer Nettles, heck even falling songs from Maddie & Tae and Tyler Farr are outselling this song along with recurrent songs like "I Got The Boy","Love Me Like You Mean It","Sangria" ,"House Party", and "Dibs". This song didn't deserve a Top 20 to begin with. The fact that this is a Top 5 song infuriates me. This song will probably have a spectacular fall and I can't wait.
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bksouthga
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Post by bksouthga on Mar 26, 2016 18:58:07 GMT -5
I thought being on the chart for 49 weeks would be the answer (but weeks on wasn't an option). Days was an option. It's a fairly simple calculation.
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.indulgecountry
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Post by .indulgecountry on Mar 26, 2016 22:26:05 GMT -5
To the song's defense, the song is #2 in callouts in terms of net positive (meaning it has low negatives and high positive scores). I personally like the song so I still love hearing it on the radio. The 49 weeks isn't a big deal from my personal perspective since my local radio didn't start playing it until 15-20 weeks ago. The song still sounds "new" to me as a radio listener. The endgame goal is to get top 5 peak. Once that happens, it'll start falling fast. This is interesting to note. I don't pay attention to callout research and I hadn't seen anyone say much or anything in regards to that for this song, but knowing this is one of the best-testing songs certainly puts into perspective how this has managed to get pushed up the chart the way it has. If it had been selling poorly AND testing poorly, I'm sure it would've gone the way of "Real Men Love Jesus," but it's clear that even with it not moving people to buy the song, it's satisfying them just fine on radio by being inoffensive and listenable. It's sales are awful, but I happen to love this song and even though I am admittedly pretty irked it's gotten quite this high and just won't go away, I enjoy hearing this on the radio a lot. I just wish it were selling better for the kind of airplay it's been getting, and that the album would finally get a release date.
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Post by Deleted on Mar 26, 2016 23:56:30 GMT -5
To the song's defense, the song is #2 in callouts in terms of net positive (meaning it has low negatives and high positive scores). True, this song has received good research numbers, mainly because its a male singer and there's absolutely nothing polarizing about it -- plus it isn't traditional style ("Head Over Boots", "Shut Up And Fish" and "Nobody To Blame" all have dislike of 15% or greater and 19% or greater in the case of Stapleton and Maddie & Tae -- Jon's was over 20% a few weeks back), which has hurt some songs lately in those same call-out scores. I'm gonna counter the idea that traditional-sounding songs aren't testing all that well. I assume you are looking at Mediabase Callout -- well, the Bullseye Callout charts (which include Bullseye, Callout America, and RadioFeedback) suggest otherwise. Bullseye Callout (which usually has a sample size of around 200) has "Humble and Kind" at #1 overall, with "Nobody To Blame" at #2, and Dylan Scott's "Crazy Over Me" is at #6. "Shut Up And Fish" is dead last (#40), and "Mind Reader" has less than stellar numbers as well, but there are just as many traditional-sounding songs testing well as there are traditional-sounding songs that aren't testing well. The samples size remains the same every week, but it's different people being surveyed, and the numbers have been fairly consistent week to week, especially in regards to the songs I referenced. "Little Bit Of You" is at #24 overall on Bullseye Callout, which is fairly middle of the road. No doubt that the Red Bow promo team is citing its Mediabase and RateTheMusic numbers, though. "Humble and Kind" is also #1 overall on Callout America (which had a sample size of 401 this past week). "Crazy Over Me" was #5 and "Nobody To Blame" was #6. Both "Better In Boots" and "Hole In A Bottle" are testing well, too, and "Little Bit Of You" is doing a bit better here -- it's at #14 on the most recent report. Maddie & Tae are once again at the very bottom of the chart. And finally, on RadioFeedback, "Humble and Kind" is #2 overall (just behind Cole Swindell), with Chris Young at #3, Maren Morris at #5, Michael Ray at #6, Chris Stapleton at #7, Dylan Scott at #9, and Justin Moore at #10. And since this is the Chase Bryant thread..."Little Bit Of You" is at #12 there. It's worth noting that all of these songs are testing well across the board on all 3 Bullseye surveys, with "Real Men Love Jesus" being the only exception (it's scores were good on RadioFeedback, but not very good on the other two). I don't think these survey charts are without flaws, but I do believe that the Bullseye charts are a better reflection of listener feedback than Mediabase Callout and especially Rate The Music. All in all, "Little Bit Of You" is testing fairly well on the Bullseye charts, but not nearly as well as it is on Mediabase Callout and Rate The Music. The research is no doubt a big reason as to why it's been able to hang in there, but this song would have fizzled out a long time ago if it weren't for the aggressive promotion from the Red Bow team. Chase's sales are very bad, and I'm sure that this fact hasn't escaped most radio programmers.
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sabre14
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Post by sabre14 on Mar 27, 2016 0:10:07 GMT -5
True, this song has received good research numbers, mainly because its a male singer and there's absolutely nothing polarizing about it -- plus it isn't traditional style ("Head Over Boots", "Shut Up And Fish" and "Nobody To Blame" all have dislike of 15% or greater and 19% or greater in the case of Stapleton and Maddie & Tae -- Jon's was over 20% a few weeks back), which has hurt some songs lately in those same call-out scores. I'm gonna counter the idea that traditional-sounding songs aren't testing all that well. I assume you are looking at Mediabase Callout -- well, the Bullseye Callout charts (which include Bullseye, Callout America, and RadioFeedback) suggest otherwise. Bullseye Callout (which usually has a sample size of around 200) has "Humble and Kind" at #1 overall, with "Nobody To Blame" at #2, and Dylan Scott's "Crazy Over Me" is at #6. "Shut Up And Fish" is dead last (#40), and "Mind Reader" has less than stellar numbers as well, but there are just as many traditional-sounding songs testing well as there are traditional-sounding songs that aren't testing well. The samples size remains the same every week, but it's different people being surveyed, and the numbers have been fairly consistent week to week, especially in regards to the songs I referenced. "Little Bit Of You" is at #24 overall on Bullseye Callout, which is fairly middle of the road. No doubt that the Red Bow promo team is citing its Mediabase and RateTheMusic numbers, though. "Humble and Kind" is also #1 overall on Callout America (which had a sample size of 401 this past week). "Crazy Over Me" was #5 and "Nobody To Blame" was #6. Both "Better In Boots" and "Hole In A Bottle" are testing well, too, and "Little Bit Of You" is doing a bit better here -- it's at #14 on the most recent report. Maddie & Tae are once again at the very bottom of the chart. And finally, on RadioFeedback, "Humble and Kind" is #2 overall (just behind Cole Swindell), with Chris Young at #3, Maren Morris at #5, Michael Ray at #6, Chris Stapleton at #7, Dylan Scott at #9, and Justin Moore at #10. And since this is the Chase Bryant thread..."Little Bit Of You" is at #12 there. It's worth noting that all of these songs are testing well across the board on all 3 Bullseye surveys, with "Real Men Love Jesus" being the only exception (it's scores were good on RadioFeedback, but not very good on the other two). I don't think these survey charts are without flaws, but I do believe that the Bullseye charts are a better reflection of listener feedback than Mediabase Callout and especially Rate The Music. All in all, "Little Bit Of You" is testing fairly well on the Bullseye charts, but not nearly as well as it is on Mediabase Callout and Rate The Music. The research is no doubt a big reason as to why it's been able to hang in there, but this song would have fizzled out a long time ago if it weren't for the aggressive promotion from the Red Bow team. Chase's sales are very bad, and I'm sure that this fact hasn't escaped most radio programmers. Fair points. I did say some traditional songs, which have had negative feedback numbers, but the notion that all traditional style Country singles tests poorly was never my point and I agree that's not always the case, as evidence by Tim's call-out scores on Call-Out America and RadioFeedBack. I personally don't see any of the call-out services having any merit worth expending so much energy into to determine which songs to convert and which songs to not convert...however, it's not as if Country radio has a wealth of factors to determine what their listeners want to hear. They have research and sales. I totally understand why they use them though, since this format is far too deep in revenue to not exhaust every and any resource to determine playlists -- I just wish they made a better effort at sales figures, vs. research figures, since again, none of the examples that you used anywhere near enough of a sample since for my liking. We both agree that the promotion by Red Bow is why this one hasn't died yet, as is every song that survives this long on the chart. The research has likely been shoved down programmers throats with "Little Bit Of You" but again, that doesn't mean radio "needs" to accommodate them, unless they believe the research matters that much to their station, which again, is a major sticking point in my own personal view. You've probably mentioned this before, so forgive me if you did, but what are the reason(s) you favor that call-out service? I don't want to sound like a stick in the mud in terms of shoving aside research because I do think it can be a helpful too but not to the extent songs that sell very, very well die in the 30's and Chase's song is still chugging after 50 weeks in the top 10.
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Post by Deleted on Apr 3, 2016 15:23:24 GMT -5
With Chase Bryant hosting CCUSA, I am very optimistic that this week was the final week for Red Bow promoting "Little Bit Of You". It's Mediabase Peak will be #5 and I'm willing to bet that will also be its Billboard peak. Also the following songs are outselling "Little Bit Of You", there are the latest from David Nail, Cam, and Jennifer Nettles, and Eric Paslay. In fact the next lowest selling song is "You Look Like I Need A Drink" and "Hole In A Bottle". Just absolute awful sales for a Top 5 song. This song is going to fall fast and hard, I'm expecting a fall worse than "Girl Crush", "Fly", "Dibs", "Wild Child", "A Guy Walks Into A Bar".
I heard him on CCUSA and his backstory is really intriguing to say the very least. He talked about how at age 16 he moved to California with his Dad, with apparently a 100$ bill because it was something about a record label heard him something (not Red Bow) Then at the age of 18 moved out to Nashville once he was fully ready. He actually came off as pretty down to earth. Now them describing this song as a song many people are buying made me roll my eyes, but overall I enjoyed hearing his backstory.
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Post by Deleted on Apr 3, 2016 17:31:10 GMT -5
This song is going to fall fast and hard, I'm expecting a fall worse than "Girl Crush", "Fly", "Dibs", "Wild Child", "A Guy Walks Into A Bar". I agree that this song will probably drop fairly quickly, but I don't think it'll be super fast. Why? Well, this song has been in high rotation for many weeks now, and those songs sometimes don't fall as fast as you'd think. "Little Bit Of You" might have racked up a lot of weeks on the chart, but it's testing well and it doesn't have a crazy high fatigue score or anything like that, either. I do think radio was ready to drop this one several weeks ago, so it definitely could go from #5 straight to recurrent status, but I think its rate of decline will be moderate at best. I don't foresee this collapsing the way that "Dibs" did, and I actually think that its first drop week won't be as steep as the first drop week was for "Beautiful Drug" (ZBB lost 11.8 million on Billboard last week). I'm thinking Chase will lose somewhere from 10-11 million. I guess we'll have to just wait and see.
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Post by Deleted on Apr 3, 2016 17:44:13 GMT -5
This song is going to fall fast and hard, I'm expecting a fall worse than "Girl Crush", "Fly", "Dibs", "Wild Child", "A Guy Walks Into A Bar". I agree that this song will probably drop fairly quickly, but I don't think it'll be super fast. Why? Well, this song has been in high rotation for many weeks now, and those songs sometimes don't fall as fast as you'd think. "Little Bit Of You" might have racked up a lot of weeks on the chart, but it's testing well and it doesn't have a crazy high fatigue score or anything like that, either. I do think radio was ready to drop this one several weeks ago, so it definitely could go from #5 straight to recurrent status, but I think its rate of decline will be moderate at best. I don't foresee this collapsing the way that "Dibs" did, and I actually think that its first drop week won't be as steep as the first drop week was for "Beautiful Drug" (ZBB lost 11.8 million on Billboard last week). I'm thinking Chase will lose somewhere from 10-11 million. I guess we'll have to just wait and see. I just think with how as you said "radio was ready to drop this one several weeks ago" I think radio though will be ready to slash the AirPlay fast and quickly especially given the fact that we didn't even get an album still from Chase Bryant. We will have to just wait and see but I'm fairly confident this will have a big fall. I hate the fact that this song testing well is the reason this warrants a Top 5 peak since the sales were never there for this one.
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