sabre14
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Post by sabre14 on Apr 11, 2016 21:30:51 GMT -5
Not that I was expecting Dot Records/Big Machine Label Group to include it in Aircheck this evening, but they conveniently neglected to point out "Rock On" was awarded iHeartRadio's "On The Verge" program and that drastically affected every single one of these massive increased numbers.
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Deleted
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Post by Deleted on Apr 13, 2016 19:44:43 GMT -5
Wow. Talk about a bizarre choice for OTV. This doesn't sound like a hit at all, and I personally don't think it's a good song. His voice is not my cup of tea, either.
It took the huge OTV-boost of airplay just to get "Rock On" into the top 200 on the iTunes country chart, and yet this song is still selling horribly. It's top 30 on Billboard now but it has one of the worst sales-per-spin ratios of any song on the charts. Really, the only songs with worse ratios are Canaan Smith's "Hole In A Bottle", Kip Moore's "Running For You", Big & Rich's "Lovin' Lately", and Drake White's "Livin' The Dream".
It usually seems like the OTV pick is a buzzed-about new single, and this one was anything but that which is why I find this a really bizarre selection. I know OTV is usually given to a brand new artist's first single -- the only exceptions were at the beginning of the program, with Craig Campbell's "Keep Them Kisses Comin'" and Dustin Lynch's "Where It's At", and I guess Chris Janson and Granger Smith had technically released music before -- but I think iHeartMedia/OTV should have gone with a different song here. Just going through the list of newer releases and focusing on new/newer artists, I don't see a ton of obvious choices other than Brett Young or Kane Brown (I would have personally gone with Kelsea Ballerini's "Peter Pan" or Brothers Osborne's "21 Summer" -- I'll attempt to justify this in a bit).
Other choices would have been Brandy Clark's "Girl Next Door", High Valley's "Make You Mine", Brooke Eden's "Daddy's Money", Clare Dunn's "Tuxedo", Chase Rice's "Whisper", Jana Kramer's "Said No One Ever", Josh Abbott Band's "Wasn't That Drunk", LoCash's "I Know Somebody", or Tara Thompson's "Someone To Take Your Place" (I didn't include Jordan Rager's "Southern Boy" because he's got Jason Aldean on that one). However, most of these songs face the same issues that "Rock On" does: none of them have a lot of buzz or sound like obvious hits (in the current radio climate, that is). Brandy Clark and Josh Abbott Band are probably a bit too far outside of the mainstream to be selected for OTV, and of course JAB is an independent act ("Wasn't That Drunk" is getting promoted to radio by Reviver's new 1608 team, but JAB is basically on their own label). High Valley, Brooke Eden, Jana Kramer, LoCash, and Tara Thompson have virtually no buzz, Chase Rice's song is extremely polarizing and not selling well either, and while Clare Dunn's "Tuxedo" is selling well (mostly due to SiriusXM airplay), it doesn't strike me as an obvious hit.
I left out Jennifer Nettles and Charles Kelley since they are probably too well-known (although I'm pretty sure the lead singer of fun. was selected as the Pop radio OTV artist last year). I also left out Craig Campbell since he was previously selected, and the same goes for Granger Smith, Cam, and A Thousand Horses.
If it were up to me, I would have gone with either "Peter Pan" or "21 Summer". Kelsea probably doesn't need it (she's already got two #1 hits under her belt, and "Peter Pan" is already off to a great start) but her song has way more hit potential than Tucker's does. As for Brothers Osborne, they still have quite a bit of buzz, and I think "21 Summer" sounds like a hit. Selecting it would have been a smart choice as that would have allowed it to climb a lot faster than "Stay A Little Longer" did.
I really think the goal of OTV should be to push an obvious hit song up the charts faster than it would normally go (since new artists climb slowly, of course). "Rock On" seems like a very poor choice to me, probably the 2nd worst choice they've made, only behind "God Made Girls" (although at least that one was selling when it was chosen for OTV).
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robenglund
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Post by robenglund on Apr 14, 2016 2:12:29 GMT -5
Wow. Talk about a bizarre choice for OTV. This doesn't sound like a hit at all, and I personally don't think it's a good song. His voice is not my cup of tea, either. It took the huge OTV-boost of airplay just to get "Rock On" into the top 200 on the iTunes country chart, and yet this song is still selling horribly. It's top 30 on Billboard now but it has one of the worst sales-per-spin ratios of any song on the charts. Really, the only songs with worse ratios are Canaan Smith's "Hole In A Bottle", Kip Moore's "Running For You", Big & Rich's "Lovin' Lately", and Drake White's "Livin' The Dream". It usually seems like the OTV pick is a buzzed-about new single, and this one was anything but that which is why I find this a really bizarre selection. I know OTV is usually given to a brand new artist's first single -- the only exceptions were at the beginning of the program, with Craig Campbell's "Keep Them Kisses Comin'" and Dustin Lynch's "Where It's At", and I guess Chris Janson and Granger Smith had technically released music before -- but I think iHeartMedia/OTV should have gone with a different song here. Just going through the list of newer releases and focusing on new/newer artists, I don't see a ton of obvious choices other than Brett Young or Kane Brown (I would have personally gone with Kelsea Ballerini's "Peter Pan" or Brothers Osborne's "21 Summer" -- I'll attempt to justify this in a bit). Other choices would have been Brandy Clark's "Girl Next Door", High Valley's "Make You Mine", Brooke Eden's "Daddy's Money", Clare Dunn's "Tuxedo", Chase Rice's "Whisper", Jana Kramer's "Said No One Ever", Josh Abbott Band's "Wasn't That Drunk", LoCash's "I Know Somebody", or Tara Thompson's "Someone To Take Your Place" (I didn't include Jordan Rager's "Southern Boy" because he's got Jason Aldean on that one). However, most of these songs face the same issues that "Rock On" does: none of them have a lot of buzz or sound like obvious hits (in the current radio climate, that is). Brandy Clark and Josh Abbott Band are probably a bit too far outside of the mainstream to be selected for OTV, and of course JAB is an independent act ("Wasn't That Drunk" is getting promoted to radio by Reviver's new 1608 team, but JAB is basically on their own label). High Valley, Brooke Eden, Jana Kramer, LoCash, and Tara Thompson have virtually no buzz, Chase Rice's song is extremely polarizing and not selling well either, and while Clare Dunn's "Tuxedo" is selling well (mostly due to SiriusXM airplay), it doesn't strike me as an obvious hit. I left out Jennifer Nettles and Charles Kelley since they are probably too well-known (although I'm pretty sure the lead singer of fun. was selected as the Pop radio OTV artist last year). I also left out Craig Campbell since he was previously selected, and the same goes for Granger Smith, Cam, and A Thousand Horses. If it were up to me, I would have gone with either "Peter Pan" or "21 Summer". Kelsea probably doesn't need it (she's already got two #1 hits under her belt, and "Peter Pan" is already off to a great start) but her song has way more hit potential than Tucker's does. As for Brothers Osborne, they still have quite a bit of buzz, and I think "21 Summer" sounds like a hit. Selecting it would have been a smart choice as that would have allowed it to climb a lot faster than "Stay A Little Longer" did. I really think the goal of OTV should be to push an obvious hit song up the charts faster than it would normally go (since new artists climb slowly, of course). "Rock On" seems like a very poor choice to me, probably the 2nd worst choice they've made, only behind "God Made Girls" (although at least that one was selling when it was chosen for OTV). Does the fact that his dad is Casey Beathard have anything to do with the selection choice? I know I posted about this in the "Sleep Without You" thread that this was the better choice since "Sleep Without You" will climb the charts just fine without OTV promotion but when you say "buzzed-about new single" and "push an obvious hit song up the charts faster than it would normally go" then that song is "Sleep Without You" not "Rock On" since I doubt this song would do much without OTV.
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sabre14
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Post by sabre14 on Apr 14, 2016 6:31:44 GMT -5
Wow. Talk about a bizarre choice for OTV. This doesn't sound like a hit at all, and I personally don't think it's a good song. His voice is not my cup of tea, either. It took the huge OTV-boost of airplay just to get "Rock On" into the top 200 on the iTunes country chart, and yet this song is still selling horribly. It's top 30 on Billboard now but it has one of the worst sales-per-spin ratios of any song on the charts. Really, the only songs with worse ratios are Canaan Smith's "Hole In A Bottle", Kip Moore's "Running For You", Big & Rich's "Lovin' Lately", and Drake White's "Livin' The Dream". It usually seems like the OTV pick is a buzzed-about new single, and this one was anything but that which is why I find this a really bizarre selection. I know OTV is usually given to a brand new artist's first single -- the only exceptions were at the beginning of the program, with Craig Campbell's "Keep Them Kisses Comin'" and Dustin Lynch's "Where It's At", and I guess Chris Janson and Granger Smith had technically released music before -- but I think iHeartMedia/OTV should have gone with a different song here. Just going through the list of newer releases and focusing on new/newer artists, I don't see a ton of obvious choices other than Brett Young or Kane Brown (I would have personally gone with Kelsea Ballerini's "Peter Pan" or Brothers Osborne's "21 Summer" -- I'll attempt to justify this in a bit). Other choices would have been Brandy Clark's "Girl Next Door", High Valley's "Make You Mine", Brooke Eden's "Daddy's Money", Clare Dunn's "Tuxedo", Chase Rice's "Whisper", Jana Kramer's "Said No One Ever", Josh Abbott Band's "Wasn't That Drunk", LoCash's "I Know Somebody", or Tara Thompson's "Someone To Take Your Place" (I didn't include Jordan Rager's "Southern Boy" because he's got Jason Aldean on that one). However, most of these songs face the same issues that "Rock On" does: none of them have a lot of buzz or sound like obvious hits (in the current radio climate, that is). Brandy Clark and Josh Abbott Band are probably a bit too far outside of the mainstream to be selected for OTV, and of course JAB is an independent act ("Wasn't That Drunk" is getting promoted to radio by Reviver's new 1608 team, but JAB is basically on their own label). High Valley, Brooke Eden, Jana Kramer, LoCash, and Tara Thompson have virtually no buzz, Chase Rice's song is extremely polarizing and not selling well either, and while Clare Dunn's "Tuxedo" is selling well (mostly due to SiriusXM airplay), it doesn't strike me as an obvious hit. I left out Jennifer Nettles and Charles Kelley since they are probably too well-known (although I'm pretty sure the lead singer of fun. was selected as the Pop radio OTV artist last year). I also left out Craig Campbell since he was previously selected, and the same goes for Granger Smith, Cam, and A Thousand Horses. If it were up to me, I would have gone with either "Peter Pan" or "21 Summer". Kelsea probably doesn't need it (she's already got two #1 hits under her belt, and "Peter Pan" is already off to a great start) but her song has way more hit potential than Tucker's does. As for Brothers Osborne, they still have quite a bit of buzz, and I think "21 Summer" sounds like a hit. Selecting it would have been a smart choice as that would have allowed it to climb a lot faster than "Stay A Little Longer" did. I really think the goal of OTV should be to push an obvious hit song up the charts faster than it would normally go (since new artists climb slowly, of course). "Rock On" seems like a very poor choice to me, probably the 2nd worst choice they've made, only behind "God Made Girls" (although at least that one was selling when it was chosen for OTV). Does the fact that his dad is Casey Beathard have anything to do with the selection choice? I know I posted about this in the "Sleep Without You" thread that this was the better choice since "Sleep Without You" will climb the charts just fine without OTV promotion but when you say "buzzed-about new single" and "push an obvious hit song up the charts faster than it would normally go" then that song is "Sleep Without You" not "Rock On" since I doubt this song would do much without OTV. I don't think the fact Tucker's dad is Casey has anything to do with it. My guess is that they were hell-bent on a debut single and since they knew Brett's song and to an extent, Kane Brown's song was going to do well regardless, they wanted to do what the program calls for and help out an artist by giving their song the audience to grow and become a big hit. The problem is what jhomes87 and others have brought up, that this was a poor choice to make -- this one never screamed hit to me and its early sales are troubling. I think this one will see similar success to "Take It On Back", which was just able to squeak out a top 10 peak.
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Post by Deleted on Apr 14, 2016 9:36:45 GMT -5
Does the fact that his dad is Casey Beathard have anything to do with the selection choice? I know I posted about this in the "Sleep Without You" thread that this was the better choice since "Sleep Without You" will climb the charts just fine without OTV promotion but when you say "buzzed-about new single" and "push an obvious hit song up the charts faster than it would normally go" then that song is "Sleep Without You" not "Rock On" since I doubt this song would do much without OTV. I don't think the fact Tucker's dad is Casey has anything to do with it. My guess is that they were hell-bent on a debut single and since they knew Brett's song and to an extent, Kane Brown's song was going to do well regardless, they wanted to do what the program calls for and help out an artist by giving their song the audience to grow and become a big hit. The problem is what jhomes87 and others have brought up, that this was a poor choice to make -- this one never screamed hit to me and its early sales are troubling. I think this one will see similar success to "Little Bit Of You", which was just able to squeak out a top 10 peak. I think you meant "Take It On Back". Come on sabre14 you seem like you're off your game today (I kid of course). This song I don't mind actually. I don't get why some people I know when they heard this instantly thought it was bro-country as I don't hear it.
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CoJoFan
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Post by CoJoFan on Apr 15, 2016 17:24:02 GMT -5
I love all 3 of the songs mentioned. Tucker's, Kane's and Brett's. I think Kane's may be the bigger hit of the 3 though. Kane has a unique voice and I have yet to listen to the other songs on his EP but I feel his song is the best of the 3.
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tvoss20
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Post by tvoss20 on Apr 17, 2016 2:22:28 GMT -5
Something about this guy's voice is like nails on a chalkboard for me.
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Deleted
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Post by Deleted on Apr 17, 2016 8:45:19 GMT -5
Wow I don't mind his voice as much as some of you but the way this song is written sounds like it's a high school battle of the bands reject. Sheesh. Are the lyrics for real?
It's no wonder iheart is bleeding cash if they have people in charge who make these types of decisions.
This seems super polarizing just because of the lyrics and the melody (or lack thereof) and I wouldn't be surprised to see stations take it out of rotation shortly after the program ends (like "God Made Girls").
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Marv
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Post by Marv on Apr 17, 2016 20:11:56 GMT -5
As usual I agree with jhomes87; having heard this twice on CT40 this weekend, it is not only not a good song by any means, but the LAST thing country radio needs is another male 'vocalist' with a really grating voice.
A very weak choice for the OTV designation IMHO, and another underwhelming tune from start to finish.
But given what passes for country music these days........
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sabre14
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Post by sabre14 on Apr 17, 2016 20:30:21 GMT -5
This song is just basic as basic can be. If iHeartmedia was not crazy about the choices available, they should've just waited unless they have a deal in place to select one right now. This song has almost no melody and the lyrics bore me to tears.
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sabre14
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Post by sabre14 on May 10, 2016 12:34:20 GMT -5
Official Music Video:
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Deleted
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Post by Deleted on May 10, 2016 15:54:16 GMT -5
I think this will have a chance to break out, I can't imagine it getting any bad callout scores. Solid debut single IMO. As it turns out, this one isn't testing very well at all. On Mediabase Callout, Tucker is ranked #28 out of 29. His positive score is one of the lowest on the chart. His negative and fatigue scores aren't all that high (I'd describe them as middle-of-the-road), but I expect them to go up as this one moves toward the top 20. At Bullseye, this song is #39 out of 40 with VERY high dislike and fatigue scores. At Callout America, "Rock On" is #35 out of 35, again with very high dislike and fatigue scores (and a dismal "like a lot" score of only 10; most songs score in the 25-45 range, if not better). And on the Nashville Country Club survey, Tucker is #38 out of 40 with the 2nd highest dislike score and the 2nd lowest "like a lot" score. Tucker is either very close to the bottom or at the bottom of all the major national callout charts. I've gotta imagine that the research is pretty concerning for BMLG and the Dot promo team. I think it will be an uphill battle to get this one into the top 20. I do think it'll get there, but I definitely think this one will stall out in the teens. Sales for this are decent (it's just outside the top 200 all-genre on iTunes), but definitely not anything to write home about. I still contest iHeartMedia's decision to go with "Rock On" as the OTV pick; I think they really whiffed on this one. They didn't have a lot of options this time around, but as I wrote in a recent post, going with "Peter Pan" or "21 Summer" would have been a wise choice. So far the country programmers have really only chosen debut singles or brand new artists, or people like Chris Janson and Granger Smith who weren't exactly "new" but were newly signed to major labels (they did choose Dustin Lynch's lead single to his sophomore album though). If they didn't wanna go with Kelsea or Brothers Osborne, then Kane Brown or Brett Young would have been good choices. What's interesting is that the CHR/Pop format has occasionally gone with established names, including Nick Jonas (formerly of the Jonas Brothers), Nate Reuss (of fun.), and ZAYN (formerly of One Direction). I think it would be cool if the iHeartMedia country stations would occasionally do the same thing...in this case, they could have selected Jennifer Nettles in place of Tucker.
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.indulgecountry
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Post by .indulgecountry on May 10, 2016 20:01:47 GMT -5
This guy has such a strange voice, and this song is so basic. What a whiff of a choice by OTV to go with this one. With such poor callout scores and low sales, it's pretty obvious this one was not destined to be a hit.
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phil1996
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Post by phil1996 on May 16, 2016 23:41:23 GMT -5
This is a damn good song with good lyrics and a nice hook. Awesome. But gosh it's completely ruined by the vocals. Give this to someone with a good voice and I'd have it on repeat for days.
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Post by straitouttanashville on May 17, 2016 1:20:04 GMT -5
I actually love Tucker's voice, its awesome, great song too!
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bksouthga
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Post by bksouthga on May 21, 2016 15:43:24 GMT -5
This is a damn good song with good lyrics and a nice hook. Awesome. But gosh it's completely ruined by the vocals. Give this to someone with a good voice and I'd have it on repeat for days. I think it's a good clever hook too, and I don't know why everyone keeps talking about how bad the lyrics are.
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Post by straitouttanashville on May 25, 2016 11:03:54 GMT -5
This is a damn good song with good lyrics and a nice hook. Awesome. But gosh it's completely ruined by the vocals. Give this to someone with a good voice and I'd have it on repeat for days. I think it's a good clever hook too, and I don't know why everyone keeps talking about how bad the lyrics are. Agreed. I love how "Rock On" has two meanings.
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bksouthga
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Post by bksouthga on Jun 17, 2016 16:35:21 GMT -5
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sabre14
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Post by sabre14 on Aug 16, 2016 13:20:43 GMT -5
I've been hearing this one a lot recently. It's sales have been mediocre to average but it's airplay has continued to slowly go along. It'll make the top 10 (#12 on both Mediabase and Billboard) but I don't know if it can get higher than that...we'll see I guess. Radio and listeners never seemed into this song so I don't know what the executives and PD's at iHeartMedia saw when they selected it. This song is definition of a no excitement radio single.
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.indulgecountry
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Post by .indulgecountry on Aug 16, 2016 14:50:36 GMT -5
I'm a bit surprised that this one has kept right on going. I was thinking that it would maybe scrape the Top 20 and that'd be about it when it seemed like it was slowing down majorly in the early/mid 20s, but here we are with it knocking on the door of Top 10. I'd honestly just like to see this one maybe sneak into the Top 10 and then the label be satisfied with that and move on. It's definitely a total non-event of a single so the sooner it leaves, the better, imo.
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Post by Deleted on Aug 16, 2016 14:57:27 GMT -5
This song has actually grown on me the last few weeks, is Tucker a great singer? No, but his voice has a decent amount of personality to it and the lyrics I find to be very well written.
I actually see this as a future #1. "Rock On" is only 23 weeks old and for a new artist that gives Tucker plenty of time to work around the Top 10 and take it slow.
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robenglund
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Post by robenglund on Aug 16, 2016 17:06:45 GMT -5
This song has actually grown on me the last few weeks, is Tucker a great singer? No, but his voice has a decent amount of personality to it and the lyrics I find to be very well written. I completely agree. He's got that gritty rock voice, and I like how "Rock On" has a double meaning. Not only because of his voice but the instrumentation pretty much makes this a rock song. But if you ask me rock is a more acceptable deviation from country than all the pop and R&B stuff.
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dm2081
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Post by dm2081 on Aug 16, 2016 19:18:21 GMT -5
Count me in with the group finding this song to be unique and of a little more substance. I like how the title matches the grit and guitars on this song. Sounds like something Brantley Gilbert could turn into a big hit. I hope this keeps chugging along. Curious if they'll play this at Iowa Hawkeyes games this coming Fall.
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robenglund
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Post by robenglund on Sept 6, 2016 20:57:32 GMT -5
Do we have another Chase Bryant in the making? Single approaching the top 5, low sales, little buzz, and the main point... no announcement of a debut album. For the record, I do like this song but just wondering what's next for Tucker.
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Ten Pound Hammer
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Post by Ten Pound Hammer on Sept 6, 2016 21:12:16 GMT -5
There was a Rate the Music survey that had 5 other tracks on it, so they're at least making some effort at an album.
Let's just hope we don't have another Greg Bates where the second single totally bombs and he's never heard from again.
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sabre14
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Post by sabre14 on Sept 6, 2016 21:22:25 GMT -5
There was a Rate the Music survey that had 5 other tracks on it, so they're at least making some effort at an album. Let's just hope we don't have another Greg Bates where the second single totally bombs and he's never heard from again. I saw robenglund's post about no album in sight and then I saw that you posted...I would've bet every dollar in my wallet you would bring up Greg Bates lol. :) It looks as if they're waiting for a second single to release the album. I would be shaking my head if I was a PD for an iHeartmedia station (took a chance on your song and you guys say no to an album right now) but I understand the thinking in this case with Tucker's mediocre sales and overall buzz, in relation to other artists.
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kcaviator
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Post by kcaviator on Sept 7, 2016 10:24:58 GMT -5
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robenglund
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Post by robenglund on Sept 7, 2016 10:40:37 GMT -5
Glad to see "Momma And Jesus" made the EP. That's definitely my favorite song from the demos.
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bboat11
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Post by bboat11 on Sept 7, 2016 10:44:07 GMT -5
There was a Rate the Music survey that had 5 other tracks on it, so they're at least making some effort at an album. Let's just hope we don't have another Greg Bates where the second single totally bombs and he's never heard from again. Is that not something we should hope for? I mean, the difference here is that Greg Bates seems to actually be missed... No offense to Tucker, but he seems like a pretty good example so far of an artist that the vast majority of the public has no interest in but radio tries to force-feed him to us anyway. We'll have to wait and see if interest picks up with a second single, but so far I fail to see what would be so bad about this guy disappearing from the music industry...
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Ten Pound Hammer
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Post by Ten Pound Hammer on Sept 9, 2016 19:17:15 GMT -5
There was a Rate the Music survey that had 5 other tracks on it, so they're at least making some effort at an album. Let's just hope we don't have another Greg Bates where the second single totally bombs and he's never heard from again. Is that not something we should hope for? I mean, the difference here is that Greg Bates seems to actually be missed... No offense to Tucker, but he seems like a pretty good example so far of an artist that the vast majority of the public has no interest in but radio tries to force-feed him to us anyway. We'll have to wait and see if interest picks up with a second single, but so far I fail to see what would be so bad about this guy disappearing from the music industry... I would think it'd be the other way around. Greg's only hit single was a fairly carefree lightweight song that just about any good looking guy in a baseball cap could've done. This song has, at least to my ears, more emotion and nuance to it. He's supportive of her finding someone new and doing her own thing, but still a little bitter and conflicted about it.
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