Hitzradio Has Switched Format to CHR/Rhythmic

[derek]

Look at the song adds this week....

Bubba Sparxxx f/Ying Yang Twins - Ms. New Booty
Busta Rhymes - Touch It
Chamillionaire f/Lil' Flip - Turn It Up
Chris Brown - Yo (Excuse Me Miss)
D4L - Betcha Can't Do It Like Me
David Banner f/Jazze Pha - Touching
Dem Franchize Boyz f/Lil' Peanut & Charlay - Lean Wit It, Rock Wit It
Gorillaz f/Shaun Ryder - Dare
Juelz Santana - Oh Yes (aka 'Postman')
Juvenile - Rodeo
Kanye West f/Lupe Fiasco - Touch The Sky
Keyshia Cole - Love
LL Cool J f/Jennifer Lopez - Control Myself
Purple Ribbon All-Stars f/Big Boi - Kryptonite (I'm On It)
Pussycat Dolls f/Will.i.Am - Beep
Rihanna - SOS
T-Pain f/Mike Jones - I'm N Luv (Wit A Stripper)
The Notorious B.I.G. f/Diddy, Nelly, Jagged Edge & Avery Storm - Nasty Girl

:o

Is this just Hitzradio or the entire nation, too?  I thought Pop radio was done with rap acts after 2005 with Green Day, Kelly Clarkson, Mariah (not to say all the songs on that list are rap, but jeeze!)

Comments?

[Matt4319]

Yes, HitzRadio has switched to CHR/Rhythmic.

[derek]

REALLY!?!?! :o

Gosh, I had no idea they actually switched thier genre! I just thought they were more rhythmic leaning! WOW! So, no more Weezer/Kelly Clarkson/Natasha Beddingfield on the station..... ???

And Powerhitz, the brand new "growing" internet radio staion plays nothing but rhythmic songs as thier recurrents and golds. Even with currents, they play mostly rhythmic.

I guess I'm going strictly XM. This is BIG news, though! I'll edit the title of the thread.

[John77]

That stinks. :(

[Devil Marlena Nylund]

Someone should have a talk with the owner guy. BlahBlahBlah? Are you there?

[perfectsituation]

That really sucks. I'm a casual listener on HitzRadio. I really thought this urban music domination would be gone this year, but it seems like it's bigger than ever...

[BlahBlahBlah]

Yes, it's true.  It was a hard decision, not to mention a big risk, but we have decided to switch over to CHR/Rhythmic since last week.

But even so, we're still a pop-leaning rhythmic, so we actually still play Kelly Clarkson, Gwen Stefani, Natasha Bedingfield, Pussycat Dolls, Cascada, etc, just maybe not as much as before (note: from the list, you'd notice that we actually added Gorillaz).  Also, we don't spin songs like crazy, unlike a "true" CHR/Rhythmic on terrestrial radio.

[Slinky]

Curious, what prompted the changeover? Did you notice better reaction to the Rhythmic stuff? Or was it more of a staff preference?

[BlahBlahBlah]

The main reason behind the move was that we were being beaten in ratings by a rival who had much more financial backing than we did.  We knew we couldn't stay on the Pop format, so we decided to turn CHR/Rhythmic since we always had a Rhythmic-lean to our playlist anyway (and yes, we did notice a slight better reaction towards that direction too, though the difference was not very significant).