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Post by Deleted on Jun 6, 2014 22:47:06 GMT -5
Yeah, the Nash Icons brand is really just that...a brand. It's basically going to be a radio format geared towards the sound of the 90's and early 00's, and those stations/programs will play more 'adult' type country songs and artists who can't get played on the radio anymore rather than a bunch of bro-country stuff.
As I said before, the fact that it's an exclusive partnership between Big Machine and Cumulus makes me nervous, but if it gets artists like Alan Jackson, Clay Walker, Lee Ann Womack, Trisha and Garth (etc) back on the radio again, then I think there's a lot of upside to it (and if it's successful I am sure it will expand beyond BMLG and Cumulus). At the start they'll probably rely heavily on big hits from the 90's (Golds) but I am sure that they'll progressively weave in new music from those 'veteran' acts and I can also eventually see them playing music even from younger artists like Kacey and Easton (just 2 examples) who actually sing songs that aren't strictly geared toward teens/20's.
I also think mainstream country radio will still play some of the older artists as well (just as many acts get airplay simultaneously on Pop, AC, HAC, etc), but Nash Icons will really benefit the non-bro demographic who were huge fans of 90's/early 00's country...and of course it'll serve as a platform for many of the artists that popularized those sounds but have unfortunately been "put out to pasture" by today's radio.
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onebuffalo
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Post by onebuffalo on Jun 18, 2014 12:11:47 GMT -5
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carriekins
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Post by carriekins on Aug 15, 2014 13:24:03 GMT -5
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Post by StrongerThanTheTruth on Aug 15, 2014 14:56:17 GMT -5
Can I just say I've been listening to Nash Icon 102.1 since I got the email and I have yet to be displeased by the song selection! Great mixture of songs! The fact that "THE WAY I'M LIVIN'" just came on gives me hope for Country Radio again.
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Post by Deleted on Aug 15, 2014 16:10:02 GMT -5
Hmm...well, I just clicked the "listen online" link for the Atlanta Nash Icon Station and was immediately subjected to "I got that real good feel good stuff up under the seat of my big black jacked-up truck"...
Seriously, Cumulus? "That's My Kind Of Night" on Nash Icon? I'm excited about these new stations but not if they play stuff like that..
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kml567
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Post by kml567 on Aug 16, 2014 16:38:47 GMT -5
Hmm...well, I just clicked the "listen online" link for the Atlanta Nash Icon Station and was immediately subjected to "I got that real good feel good stuff up under the seat of my big black jacked-up truck"... Seriously, Cumulus? "That's My Kind Of Night" on Nash Icon? I'm excited about these new stations but not if they play stuff like that.. Luke Bryan is the biggest star on the format, and he is hugely popular with the older 30-54 age demo also. Of course all Luke songs (including this one) should get airplay on this HotAC-like format. :) Will all of these Nash Icon stations be removed from the Medibase/BB Country Airplay panel? Do they meet the minimum "new songs" requirement?
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carriekins
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Post by carriekins on Aug 16, 2014 16:47:20 GMT -5
Hmm...well, I just clicked the "listen online" link for the Atlanta Nash Icon Station and was immediately subjected to "I got that real good feel good stuff up under the seat of my big black jacked-up truck"... Seriously, Cumulus? "That's My Kind Of Night" on Nash Icon? I'm excited about these new stations but not if they play stuff like that.. Luke Bryan is the biggest star on the format, and he is hugely popular with the older 30-54 age demo also. Of course all Luke songs (including this one) should get airplay on this HotAC-like format. :) Will all of these Nash Icon stations be removed from the Medibase/BB Country Airplay panel? Do they meet the minimum "new songs" requirement? Many of the stations were flipped to NASH Icon from other formats, I believe only a couple were previously country stations. But I doubt they'll be added to the panels because I can't imagine they'll meet the requirements, as you noted.
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Post by Deleted on Aug 16, 2014 17:22:29 GMT -5
Hmm...well, I just clicked the "listen online" link for the Atlanta Nash Icon Station and was immediately subjected to "I got that real good feel good stuff up under the seat of my big black jacked-up truck"... Seriously, Cumulus? "That's My Kind Of Night" on Nash Icon? I'm excited about these new stations but not if they play stuff like that.. Luke Bryan is the biggest star on the format, and he is hugely popular with the older 30-54 age demo also. Of course all Luke songs (including this one) should get airplay on this HotAC-like format. :) Will all of these Nash Icon stations be removed from the Medibase/BB Country Airplay panel? Do they meet the minimum "new songs" requirement? Well, the whole idea of Nash Icons is the create a radio format for 90's and early 00's country artists (basically that style) that no longer receive nearly as much airplay on today's "country" radio, so despite Luke's overall popularity, I really don't see how he--and especially a song like TMKON--fit in with the Nash Icons philosophy. I have no doubt that there will be some artists whose music fits in at Nash Icons as well as regular 'country' radio but Luke Bryan doesn't strike me as one of them.
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kw9461
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Post by kw9461 on Aug 17, 2014 0:14:18 GMT -5
Hmm...well, I just clicked the "listen online" link for the Atlanta Nash Icon Station and was immediately subjected to "I got that real good feel good stuff up under the seat of my big black jacked-up truck"... Seriously, Cumulus? "That's My Kind Of Night" on Nash Icon? I'm excited about these new stations but not if they play stuff like that.. Thankfully, my expirience was much better. I've listened to the same one for about 15 minutes, and the playlist was pretty stellar. "Walkaway Joe" - Trisha Yearwood "Where The Green Grass Grows" - Tim McGraw "Yeah" - Joe Nichols "Give It Away" - George Strait "Close Enough To Perfect" - Alabama Martina's I Love You was the first pass that came on, but that is a stellar five song set, the main reason I pretty much abandoned country radio is that I could never go more than 2-3 songs without having to flee stations. I'm glad someone heard the new Lee Ann song on there though, because the big concern that I do have is that without a spattering of currents the format will be rejected as just a oldies/gold format. Playing recent #1's that are already overplayed on normal country stations isn't the way to attract people looking for an alternative to country radio. (edit) They just played Chase Rice's current monstrosity - I immediately closed the window. Don't see any point in the station or format if that type of "music" is going to be allowed.
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sabre14
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Post by sabre14 on Aug 17, 2014 0:41:27 GMT -5
^ Windmills Country re tweeted Sean Ross a day ago pretty much saying how it was 50/50 new and old with some of the new being stuff like Chase Rice. Mixed reactions to say the least.
I had fears about this from the start. I was afraid it would either be the start of a split in the genre and a downward spiral in audience as a result, or the fact of what you eluded to about Nash Icons just being shiny new oldie and gold title stations. But playing brand new songs as well - with some of those brand new songs being the major reason these stations were created in the first place, disheartens me greatly.
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kw9461
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Post by kw9461 on Aug 17, 2014 2:56:59 GMT -5
^ Windmills Country re tweeted Sean Ross a day ago pretty much saying how it was 50/50 new and old with some of the new being stuff like Chase Rice. Mixed reactions to say the least. I had fears about this from the start. I was afraid it would either be the start of a split in the genre and a downward spiral in audience as a result, or the fact of what you eluded to about Nash Icons just being shiny new oldie and gold title stations. But playing brand new songs as well - with some of those brand new songs being the major reason these stations were created in the first place, disheartens me greatly. Yeah, to me that says they just don't "get it". If all they plan to do is play a greater number of gold cuts then they are just wasting everyone's time. The backlash against country radio has nothing to due with gold or "icon" airplay (it's disappointing that the format is veering towards pop's current-centric approach, but that's not the issue that has people upset), it has to do with sound and quality, basically all things bro-country. If they don't create a signature "sound" for the format, then why should Nash Icons even exist.
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sabre14
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Post by sabre14 on Aug 17, 2014 13:04:25 GMT -5
^ Windmills Country re tweeted Sean Ross a day ago pretty much saying how it was 50/50 new and old with some of the new being stuff like Chase Rice. Mixed reactions to say the least. I had fears about this from the start. I was afraid it would either be the start of a split in the genre and a downward spiral in audience as a result, or the fact of what you eluded to about Nash Icons just being shiny new oldie and gold title stations. But playing brand new songs as well - with some of those brand new songs being the major reason these stations were created in the first place, disheartens me greatly. Yeah, to me that says they just don't "get it". If all they plan to do is play a greater number of gold cuts then they are just wasting everyone's time. The backlash against country radio has nothing to due with gold or "icon" airplay (it's disappointing that the format is veering towards pop's current-centric approach, but that's not the issue that has people upset), it has to do with sound and quality, basically all things bro-country. If they don't create a signature "sound" for the format, then why should Nash Icons even exist. I can hear "Strawberry Wine", "Chattahoochee", 'I Love You", "Friends In Low Places", as well as "That's My Kind Of Night", "Ready Set Roll" and "Get Me Some Of That" anytime I want to - It's called WYRK along with nearly every other station in the country. I was under the impression that these were created for playing songs like "The Way I'm Livin'" by Lee Ann Womack, "I Got A Car" by George Strait, "You Go Your Way" by Alan Jackson, "Home" by Dolly, "Some Songs" by Terri Clark, "Born To Be Blue" by The Mavericks, "Love Is Alive" by Phil Vassar, and "It Ain't The Whiskey" by Gary Allan. Playing new material from artists who have been pushed aside by 2014 country radio and like you said, have it's own signature "country music" sound that sets it apart. All it sounds like to me is some new stuff from those artists I mentioned, a lot of gold titles that numerous stations already play, and new country music like the bro-country songs that were one of the biggest reasons Nash Icons were invented in the first place.
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Markus Meyer
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Post by Markus Meyer on Aug 17, 2014 19:32:53 GMT -5
Hell, if they're gonna play mainstream songs at least have it be songs like "Keep It To Yourself", "She Don't Love You", "What We Ain't Got", "What I Can't Put Down", "Like a Cowboy", etc. that actually sound country. Seems kinda pointless how they're doing it.
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Uncle Lumpy
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Post by Uncle Lumpy on Aug 18, 2014 9:06:32 GMT -5
So the Nash Icon stations have started flipping over last week including WSM 95 here in Nashville. Its not as good as I had hoped but is still a world better then the regular Top 40 country stations. This morning is the first time I've listened to an FM station in a couple of years. I don't know if I will ever become a faithful terrestrial radio listener again as I'm just a bit bitter & jaded that my demograph was kinda thrown away to begin with . But its been fairly pleasant this morning. Ive actually heard Milsap , Dwight & Buck , Clint, Garth, Jo Dee & Womack mixed in with some of the less offensive songs from current country music. I haven't heard it yet but I understand Womack is even getting some spins on her new single "The Way I'm Livin". Does anyone know if these stations will be removed as reporting stations? Or possibly already have been?
Ugh! as I type this "Chillin' It" came on and just sounds so out of place. If they want this to work and stand out from Top 40 Country , they are going to have to take a more hard lined approach in my opinion. I'm fairly certain the audience they are looking for are the people running from artists like Cole Swindell . And Now Blake is spittin' chewing tobacco. Argh!
EDITED because I didn't want to double post. I just heard Luke Bryan's "My Kinda Night" sandwiched between Travis Tritts " Here's A Quarter" & Tanya Tuckers "Two Sparrows In A Hurricane". It's almost like one of those children's Which One Is Different worksheets when I was a kid. I really want this to work but I'm starting to think this entire "new" format is just a massive waste of time hiding behind a bunch of smoke and mirrors.
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Andy
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Post by Andy on Aug 18, 2014 15:20:12 GMT -5
So the Nash Icon stations have started flipping over last week including WSM 95 here in Nashville. Its not as good as I had hoped but is still a world better then the regular Top 40 country stations. This morning is the first time I've listened to an FM station in a couple of years. I don't know if I will ever become a faithful terrestrial radio listener again as I'm just a bit bitter & jaded that my demograph was kinda thrown away to begin with . But its been fairly pleasant this morning. Ive actually heard Milsap , Dwight & Buck , Clint, Garth, Jo Dee & Womack mixed in with some of the less offensive songs from current country music. I haven't heard it yet but I understand Womack is even getting some spins on her new single "The Way I'm Livin". Does anyone know if these stations will be removed as reporting stations? Or possibly already have been? Ugh! as I type this "Chillin' It" came on and just sounds so out of place. If they want this to work and stand out from Top 40 Country , they are going to have to take a more hard lined approach in my opinion. I'm fairly certain the audience they are looking for are the people running from artists like Cole Swindell . I can scarcely imagine someone being interested in both Dwight Yoakam and Cole Swindell. It seems like they're trying to be everything to everyone, which seldom works.
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Post by Deleted on Aug 18, 2014 19:53:35 GMT -5
Does anyone know if these stations will be removed as reporting stations? Or possibly already have been? So far, only 2 of the stations that flipped to "Nash Icons" were big enough to be included on the Billboard reporting panel, with those stations being WSM in Nashville and KJJY in Des Moines. And tonight Billboard confirms that they are no longer on the reporting panel. This is from tonight's BCU: The new Nash Icons station in Atlanta (WWWQ) was previously a different format, but Atlanta is a big enough market that WWWQ could potentially wind up on a reporting panel (same goes for Nash Icons WZRR in Birmingham) some time in the future. The other stations that have flipped so far are likely in secondary markets that are too small for them to be on any reporting panels anyway. However, I think that if the Nash Icons brand expands into a full-fledged format (which should be called country country, and current country could be changed to Hot Country or something like that), Billboard and/or Mediabase would create separate charts to tabulate monitored airplay at these stations. But for now it makes sense that they aren't included on the current chart panels, since they don't appear to be playing enough new music. (FYI--I moved several of the Nash Icons discussion posts out of the News thread and into this one, in order to centralize the discussion more. It made more sense to me to do it like that).
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Kanenrá:ke
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Post by Kanenrá:ke on Aug 18, 2014 20:10:58 GMT -5
I'm hoping this is just a transition period and after a short time we'll start to hear less of the "new" country on these stations, otherwise what was the point?
Can you imagine a station who's top 10 looked like this?
01. Meanwhile Back At Mama's - Tim McGraw & Faith Hill 02. Home - Dolly Parton 03. Keep It To Yourself - Kacey Musgraves 04. I Got A Car - George Strait 05. Lie - Tracy Lawrence 06. Like A Cowboy - Randy Houser 07. Bad Girl Phase - Sunny Sweeney 08. The Way I'm Livin' - Lee Ann Womack 09. I'll Be Here In The Morning - Don Williams 10. Hungover - Brandy Clark
Or whoever else fits into the traditional sound? i dream of this kind of top 10 happening one day but if they're going to still play songs like "Chillin' It" or "Ready Set Roll" then it's going to be a long time before my dream becomes a reality.
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sabre14
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Post by sabre14 on Aug 18, 2014 20:23:53 GMT -5
I'm hoping this is just a transition period and after a short time we'll start to hear less of the "new" country on these stations, otherwise what was the point? Unfortunately I don't see hope for Nash Icons to stop playing or curb the spins of "new" country like "That's My Kind Of Night" or "Ready Set Roll". I agree with Andy up thread that it appears their trying to appease everyone - getting the new demographic to listen in on these Nash stations and to perhaps make it seem likely to be on the MB and Billboard panel at some point in the near future. Those are really the only two reasons (get everyone in, and be a monitored station) I can think of why those songs are being played here. What I still feel is a "Be careful what you wish for" scenario, is if these stations spawn a new genre (or really the other way around), like "Traditional Country" or "Country Country" like jhomes87 mentioned and the stuff we hear now is called "Mainstream Country" or "New Country", then I fear what division that will cause in the genre and if country's overall audience will suffer as a result. As much as I've disliked the direction of music in this genre over the past couple years, I really hope it doesn't suffer a similar fate to rock music, and we have sub-genres. I love the idea itself for Nash Icon stations (an idea that I see now might have been too good to be true), but what the future holds is still to be answered, and right now this is off to a rocky start if these stations are playing bro-country from day 1.
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sabre14
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Post by sabre14 on Aug 25, 2014 19:05:38 GMT -5
Cumulus' John Dickey shares more Nash Icon detail.Cumulus Media EVP/Co-Coo John Dickey dedicated a conference call to further outline the company's recently launched NASH ICON format strategy saying, "It's time for country to fragment" Dickey described the format's current state "An historic time for country" saying NASH ICONS represents "What I would consider another watershed event in country: in the format and our company's ability to monetize the market and format". With a reach of between 85-90 million U.S listeners Dickey called Country "one of the most explosive formats in the business and one of the largest addressable markets of any radio format in the country". In spite of the formats appeal, Dickey says it's still the only one of it's size that has not fragmented, citing Rock, AC, Urban and Talk as examples of other formats that have split while characterizing the Rock format as "A state of emergency" due to it's many different format iterations over the years. Country's resistance to the urge believes Dickey is due to it's being "One of the last great multi-generational that is programmed as a Top 40 station". As a current-driven format "All those artists who helped propel of country to where it is today have by and large lost their place in the relevancy as far as broadcast radio is concerned. Dickey says it wasn't a matter of "Will it fragment, but when it fragments", adding "That time has come". Unlike previous attempts to segment the format, which Dickey says where attitudinally based, "This is based on solid metrics; the depth of the artists, the attraction of the artists, and the low burn of their music and the fact they're not present on the radio. When all these factors come together, you have the makings of a format that has legs and can stand side-by-side with mainstream country and not be cannibalize it, but grow the total share of Country". Because the format is now at a crossroads said Dickey, "As I like to explain, NASH ICON is to country, what HOT AC is to AC". He described the music mix on NASH ICONS as 25% current-driven with a possibility of that increasing. The sound is predominantly anchored by "90's-2000's, with a little bit of 80's". What you won't hear on NASH ICONS is "affectionately termed as bro-country. That kind of tailgate rock doesn't fit the HOT AC version, but there's a lot of music that does, noting Kenny Chesney's new music and others that have the right feel and tonality to make sense. Dickey predicted in the next two years, more stations outside of country who have thrown themselves into another competitive battle with poor results will opt for "A broad-based coalition format........with more staying power and more fundamentals.....competing against the mainstream country or stations in the format, carve out a huge audience and positively differentiated in the marketplace and not be considered an alternative in terms of share and revenue. While on the call, he also announced the company's radio network WESTWOOD ONE will offer NASH ICONS as a format to affiliates immediately, with the format fully up and running by the 4th Quarter. "If all the interest we've been receiving for NASH ICONS is any indication, I think you'll see a lot of stations converting over and taking this format by the end of the year" Dickey added. All Access Story
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carriekins
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Post by carriekins on Aug 25, 2014 19:38:40 GMT -5
If one thing listeners won't hear is bro-country, then why are they playing bro-country?
The mind, it boggles.
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sabre14
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Post by sabre14 on Aug 25, 2014 19:52:37 GMT -5
If one thing listeners won't hear is bro-country, then why are they playing bro-country? The mind, it boggles. That's the part that made me angry too. Numerous people said they heard the likes of "That's My Kind Of Night" and "Ready Set Roll" on the first day. This whole conference call really didn't ease my hopes with NASH ICON's to be honest.
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Post by Deleted on Aug 25, 2014 20:13:38 GMT -5
If one thing listeners won't hear is bro-country, then why are they playing bro-country? The mind, it boggles. I think those songs are going to get phased-out very shortly. Admittedly, I was disappointed (I tuned into one of the stations and I was among those hearing songs like "That's My Kind Of Night" and "Ready Set Roll"), but I actually think this latest interview with John Dickey gives me more hope. I think it's like what Kanenrá:ke mentioned a few days back--a sort of 'transitional' period. They are *just* now launching these stations and preparing to flip more and more stations. They did mention that they'll focus on the 90's/00's acts and that 'sound' as well as 25%+ current titles, so I can see how a few of the recent bro-country tunes have snuck in there, but I think that by the end of the year, those songs will be phased-out, and the "current" stuff they'll focus on will be from the likes of Kenny and Tim, as well as Lee Ann Womack (which we've already seen), possibly Brad Paisley, Zac Brown Band, maybe even tunes from the likes of David Nail, Kacey Musgraves, Randy Houser, Brothers Osborne, and Jake Owen. I expect that they'll play new Garth and Trisha, and I can see the new Josh Turner and Easton Corbin singles fitting into their playlists. But I really think that when things get into full-swing, we won't hear anything from FGL, Brantley Gilbert, Cole Swindell, Thomas Rhett, Jason Aldean, etc. I can see them playing some older Jason and Luke tunes (Jason's "Why", "The Truth", etc, and Luke's stuff pre- tailgates & tanlines). But I think that artists like Martina, Alan, George, Toby, and many, many others might be able to find a home here with some of their newer stuff.
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sabre14
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Post by sabre14 on Aug 25, 2014 20:18:57 GMT -5
The thing I want most from these stations are the currents from those artists that have been pushed aside by country radio. New material from Garth, Trisha, Alan, George, Gary, Lee Ann, etc.. I can hear those played to death gold titles on many regular format country stations anytime I want. Don't get me wrong I would of course like to hear some oldies, but the latest material from the 90's through mid 2000's artists is what I would like Nash Icon's to cater to.
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Uncle Lumpy
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Post by Uncle Lumpy on Aug 26, 2014 8:40:46 GMT -5
I listened again yesterday and my local Nash Icon station WSM 95 seemed to be trending away from some of the bro country fare a tad compared to last week. They actually played one of my favorite legendary artists, Gene Watson! I was heading over to thank them on their Facebook page when they followed it up with Red-Red-Red-Red Neck, I just kinda shook my head and plugged my ipod back up. The comments from John Dickey do give me hope though. And granted I haven't been a regular radio listener in a few years , but they LOVE Lady A's "Bartender". In a weeks time I am completely burned out on that tune , among others. It sure is great to hear Lee Ann Womack on the radio again though.
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Post by Deleted on Aug 27, 2014 18:49:59 GMT -5
Is there any chance that a deal so lucrative for Cumulus will alienate Clear Channel and possibly hurt the Big Machine Label Group's chances of receiving airplay on Clear Channel stations? I have noticed that the new RaeLynn single "God Made Girls" doesn't seem to have been block-added yet by Clear Channel even though RaeLynn has a bit of momentum from winning "The Voice" and the single is selling more decently than most other singles floating around the bottom sector of the airplay chart.
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gurustu
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Post by gurustu on Aug 28, 2014 11:59:44 GMT -5
Here's an interesting new article regarding the new NASH ICON stations and the artists....... in terms of "SPLITTING" up Country Music It's Time For Country To Fragment
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sabre14
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Post by sabre14 on Aug 28, 2014 12:54:51 GMT -5
Here's an interesting new article regarding the new NASH ICON stations and the artists....... in terms of "SPLITTING" up Country Music It's Time For Country To FragmentEven though this is savingcountrymusic's opinions on the words by John Dickey, I posted pretty much the entire article from All Access on Monday.
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gurustu
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Post by gurustu on Aug 28, 2014 13:22:40 GMT -5
Here's an interesting new article regarding the new NASH ICON stations and the artists....... in terms of "SPLITTING" up Country Music It's Time For Country To FragmentEven though this is savingcountrymusic's opinions on the words by John Dickey, I posted pretty much the entire article from All Access on Monday. Ahhh.... I didn't read through all the posts, LOL Hmmmm, so saving country must have got their info from All Access then, makes sense
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rsmatto
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Post by rsmatto on Aug 28, 2014 16:59:54 GMT -5
They'll play some of the biggest currents, so if that means "Bro" no matter WHAT he says, they'll play some "Bro" though a friend in radio did a report and there was really only a handful (less than 20) hit songs that ticked enough boxes to be outright 'bro' songs (though many certainly try to throw songs like "Aw Naw" into the conversation when it's not Bro nor does radio consider it that).
Anyway, most of the new 'currents' will be recordings like "PrizeFighter" and what TY is doing with her upcoming project will be EXACTLY what ALL the Nash ICON artists do with their records. On that note, Shenandoah has reformed with Marty Raybon as lead vocalist after 17 years apart.
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sabre14
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Post by sabre14 on Sept 10, 2014 11:15:43 GMT -5
John Dickey: NASH Syndication Expanding Beyond Cumulus Stations, ICON A 24/7 Format Cumulus is going "full speed ahead" for it's country NASH brands. In an exclusive interview with All Access, EVP Programming John Dickey revealed that the NASH brand will begin to be syndicated outside of Cumulus beginning in January 2015 -- And beginning in October, the NASH ICON brand will be available as a 24/7 format via KIRK STIRLAND and his team at Westwood One. Read Whole Interview Courtesy Of All Access
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