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Post by Deleted on Apr 12, 2016 11:26:33 GMT -5
This is such a champagne problem for me to have but I feel like the immediate smashing success of 25 made the label lazy in a sense. I just want the label and Adele to care enough to actually try to make this third single a bona fide hit, and after seeing what happened with WWWY (which could have easily been pushed into the top 10 with a new vid and a Grammys performance, or very quickly put out an AIA vid if she was going to insist on performing that the whole time) I am not confident this is the case. They have no need to push for more sales because this will reach diamond/20 million WW in due time anyway, and they're already 85% of the way there. They have no motivation to try to cement 25 as a 'classic' album or any more of its singles as 'iconic' songs because 25 and Hello already broke so many records, this era is in the history books regardless. But as fans, as people for whom part of the fun in following music is seeing how an era unfolds over the course of a year or more, we don't really get a lot of enjoyment out of seeing anyone put in three months of heavy work and then spend the other nine months chilling.
That out of the way, SML and WUTB are really the only 'correct' choices for what will be a spring, hopefully stretching into early summer single. Well, I would also majorly support I Miss You, but I already know that's unlikely.
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Post by Deleted on Apr 12, 2016 15:01:47 GMT -5
Is ADELE still a 'thing'? This has been one of the most bizarre eras I can recall. Bombstatic and perfect launch both the music and promotion, followed by JV missteps from performance choices, a tepid second single, no video and now silence for weeks. (WWWY came and went so fast, it's like the 3rd single is follow-up to Hello.) I really thought they would've hit it hard after the relief of Hello acceptance and the huge profits they made from 25 album sales. i don't disagree with much of what you're saying, and we all know that WWWY's potential was never fully realized as a single. However, it is still on the Hot 100 in its 20th week, so it didn't come and go quickly - rather it had a standard, mid-size hit run. And with Hello finally dying off, the timing is perfect for another single now. It may actually stand a good shot at doing really well if promoted properly. There are some hits remaining on this album, no question in my mind.
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wjr15
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Post by wjr15 on Apr 12, 2016 16:08:21 GMT -5
I'm fine with SML or WUTB as long as it gets an actual music video and some kind of promo
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Post by Deleted on Apr 12, 2016 16:17:39 GMT -5
^ Agreed. And I've come to the conclusion that Adele doesn't really require "era momentum". Her songs will hit or they won't. They can take their time - as long as they set up each single properly from now!
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Bhad Bill
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Post by Bhad Bill on Apr 12, 2016 17:03:57 GMT -5
Although I don't think anything will make a huge dent at Pop, id go with WUTB at this point. I think SML will pull a Company. Awesome!! Spree you were a very outspoken SML lover and it's so nice to see you change to WUTB. Her live performance just made me fall in love with it, I think it was on Jimmy Fallon.
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Post by KeepDeanWeird on Apr 12, 2016 18:06:25 GMT -5
Is ADELE still a 'thing'? This has been one of the most bizarre eras I can recall. Bombstatic and perfect launch both the music and promotion, followed by JV missteps from performance choices, a tepid second single, no video and now silence for weeks. (WWWY came and went so fast, it's like the 3rd single is follow-up to Hello.) I really thought they would've hit it hard after the relief of Hello acceptance and the huge profits they made from 25 album sales. i don't disagree with much of what you're saying, and we all know that WWWY's potential was never fully realized as a single. However, it is still on the Hot 100 in its 20th week, so it didn't come and go quickly - rather it had a standard, mid-size hit run. And with Hello finally dying off, the timing is perfect for another single now. It may actually stand a good shot at doing really well if promoted properly. There are some hits remaining on this album, no question in my mind. To be fair, WWWY is only on H100 because of 20-week rule (it was down to 50 in week 18, 58 and now 70). But the are still gems on '25,' but it will require a real push on Pop. I just don't know how they bungled things. I'm ready for it because I want artists like ADELE to succeed.
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Post by MusicTalker on Apr 12, 2016 18:44:58 GMT -5
Send My Love for summer smash.
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thatchos
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Post by thatchos on Apr 12, 2016 19:52:12 GMT -5
I heard Water Under the Bridge on SiriusXM The Pulse. It might be just that station, but you never know⦠It was the first time hearing it on the radio and my second time hearing it overall, but it sounded alright.
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DJ General
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Post by DJ General on Apr 12, 2016 21:06:20 GMT -5
They just decided to focus on the album sales this time around and not singles, nothing wrong with that. If anything, what they did with Hello/WWWY was brilliant. No one cares about videos anymore, not like they used to. "Hello" was still massive when WWWY came out, and WWWY was for people who were getting sick of Hello when radio was playing it so much, but they were similar songs and they kind of blended together. Then they had the "bonus single" with All I Ask getting performances and buzz everywhere and it helped the era live on. The album was top 10 almost every single week its been out... they took it easy and let the public breathe a bit after the big Hello launch and now I fully believe they will ramp it up with the tour starting and the summer coming with a change of pace single - Send My Love - which should (and WILL) be a #1 CHR and Hot 100 hit.
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SPRΞΞ
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Post by SPRΞΞ on Apr 12, 2016 22:41:42 GMT -5
They just decided to focus on the album sales this time around and not singles, nothing wrong with that. If anything, what they did with Hello/WWWY was brilliant. No one cares about videos anymore, not like they used to. "Hello" was still massive when WWWY came out, and WWWY was for people who were getting sick of Hello when radio was playing it so much, but they were similar songs and they kind of blended together. Then they had the "bonus single" with All I Ask getting performances and buzz everywhere and it helped the era live on. The album was top 10 almost every single week its been out... they took it easy and let the public breathe a bit after the big Hello launch and now I fully believe they will ramp it up with the tour starting and the summer coming with a change of pace single - Send My Love - which should (and WILL) be a #1 CHR and Hot 100 hit. Maybe they are focusing on album sales cuz they fear the single material is not as strong as they'd hoped, which is true. I see SML peaking in the #11-15 range again. Kind of like OOTW. WUTB can peak around #8 or so, which is why I would go with that. Less polorizing. None of them will hit #1. They just aren't as strong as Hello from a single being played 10,000 times perspective.
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Post by Devil Marlena Nylund on Apr 12, 2016 22:49:26 GMT -5
They could still turn this song into an event. People/media/bloggers/etc still love talking about Adele and she's elusive enough that if she (or someone) were to tweet about a music video or something, it would get a lot of coverage. I think if she had a music video that starred someone like Jennifer Lawrence or whomever, it would be a huge conversation. But then that could also be seen as being desperate for a hit, which we know she doesn't need because of her monster sales, I'm sure the criticism would still be there.
I would actually go with Send My Love. I don't get the hate it gets. It is poppier for Adele and among the least interesting tracks on the album, but it's still a head above most hits right now so it wouldn't really be a 'bad' choice. The only thing is that it would feel anticlimactic (unless it was accompanied by an event video or something). I also secretly imagine if the single ended up being something completely left field like River Lea. :kii:
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SPRΞΞ
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Post by SPRΞΞ on Apr 12, 2016 22:53:44 GMT -5
I wish there was a way to measure what age-range is buying her album every week.
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Post by ificanthaveyou on Apr 12, 2016 22:57:51 GMT -5
Lol at people thinking Send My Love isn't gonna smash hard. It will be the Blank Space of this year, mark my words, if properly released.
And as disappointed as the last few months have been for this era, especially after the flawless start, I think in the long run its a smart choice not to overexpose Adele at this point. The label has always been pretty good at not overexposing her to the point where people start to despise her (think Miley, Gaga, Katy when they were at their peaks). The era was so huge to begin with (biggest first week digital download, biggest first week album sales, biggest video deputy...) that there was literally no where to go but back down.
Now that Hello and WWWY have run their course, SML will be a fresh new single and almost like the beginning of a whole new era. A completely different sound that will attract a wider audience than the 8 million who've already purchased the album.
Hello was her remind everyone that she was back, WWWY was her reminding everyone why they loved her so much on 21, and SML is a new direction to show her versatily.
This way she will easily be selling albums through Grammys 17
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Post by ificanthaveyou on Apr 12, 2016 22:59:44 GMT -5
I wish there was a way to measure what age-range is buying her album every week. Literally everyone. I don't think she has a target demographic. For someone to sell 7-8 million copies in a few months at this time... Her age-range is 0-100 With that being said, she already has the older demographic eating out of the palm of her hands. SML will only strengthen the support she gets from the younger generation. And that younger generation will eventually grow old and the cycle will continue.
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SPRΞΞ
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Post by SPRΞΞ on Apr 12, 2016 23:03:03 GMT -5
I wish there was a way to measure what age-range is buying her album every week. Literally everyone. I don't think she has a target demographic. For someone to sell 7-8 million copies in a few months at this time... Her age-range is 0-100 With that being said, she already has the older demographic eating out of the palm of her hands. SML will only strengthen the support she gets from the younger generation. And that younger generation will eventually grow old and the cycle will continue. It's gotta be the Hot AC/AC audience.
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Post by ificanthaveyou on Apr 12, 2016 23:13:02 GMT -5
Literally everyone. I don't think she has a target demographic. For someone to sell 7-8 million copies in a few months at this time... Her age-range is 0-100 With that being said, she already has the older demographic eating out of the palm of her hands. SML will only strengthen the support she gets from the younger generation. And that younger generation will eventually grow old and the cycle will continue. It's gotta be the Hot AC/AC audience. Sure, that's her "core" audience, but what Hot AC is going diamond and having their singles hit #1 consistently. Everyone is buying her music.
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SPRΞΞ
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Post by SPRΞΞ on Apr 12, 2016 23:21:40 GMT -5
It's gotta be the Hot AC/AC audience. Sure, that's her "core" audience, but what Hot AC is going diamond and having their singles hit #1 consistently. No one. WWWY hit #2. :kii: Not the Pop audience. Hello is barely getting played and WWWY is not at all. So I think a lot of Pop fans bought the album during Hello, but now the album sales are heavily leaning on Hot AC/AC support. Which is true. We'll see what happens next.
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Post by Devil Marlena Nylund on Apr 12, 2016 23:36:26 GMT -5
I think in the long run its a smart choice not to overexpose Adele at this point That's something I mentioned back before the album came out as a reason why I expected it to go only 2 or 3 singles deep rather than 5 or 6 as some were suggesting. It might not look amazing at this moment in time but I think in the long run, not having a single out to account for every free second works in her favour. Because Adele does get a lot of attention with anything and everything she does, it's easy for overexposure to set in and if they want people to thirst for her again in the future, there does need to be some restraint on how much she's put out there in the first place. I think they've afforded themselves the freedom to make this single into an event with a full-on music video and whatever but I could also see whatever it is to be the last for the album. Not the Pop audience. Hello is barely getting played and WWWY is not at all. So I think a lot of Pop fans bought the album during Hello, but now the album sales are heavily leaning on Hot AC/AC support. Which is true. We'll see what happens next. Adele's album was an event in itself. It got people who haven't bought an album in years (since 21 or before) buying it. It was a hype item that everyone wanted in on. It was a marketer's dream. So in that respect, its initial audience was anyone and everyone. I'd say at this point, people buying it are people who don't care to buy into the hype of pop culture and either do so because they're familiar with her and her brand, hear her on the radio, or because it's a safe and simple gift. It's safe to say her core audience could be the people who would listen to AC radio, but I also feel like that's too limiting for her. You could expand that in other ways that go beyond radio. I think Adele is a pop culture phenomenon who can't be described in general radio format terms.
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DJ General
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Post by DJ General on Apr 12, 2016 23:43:11 GMT -5
Send My Love WILL be a #1 hit.
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Post by Eloqueenβ’ on Apr 14, 2016 8:58:12 GMT -5
I wanna see "Can't Let Go" released at some point. I feel like that's her true "Somebody Like You"/"Stay" moment of this era. Some people might say that belongs to "All I Ask", but I find "Can't Let Go" melodically stronger for radio and to pack more of an emotional wallop.
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Post by DJ General on Apr 15, 2016 15:23:33 GMT -5
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Post by nightshade on Apr 15, 2016 15:29:07 GMT -5
Oh wow. Looks like the label won this round?
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Post by Kurt on Apr 15, 2016 16:26:41 GMT -5
I definitely hope so, but I'm not convinced that that confirms it yet - those five are just the five songs she performed in New York that weren't included on the earlier NBC broadcasts.
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Post by DJ General on Apr 15, 2016 16:30:10 GMT -5
I'm sure it was a strategy all along to hold off on WUTB and do a re-air with additional songs to also time it with a music video and single push. Then late summer with be SML
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Joey
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Post by Joey on Apr 15, 2016 16:40:10 GMT -5
If it's WUTB, I'd love for the music video to be just Adele under a bridge rowing on a boat.
If it's SML, I'd love to see Adele dance. Pretty sure that's going to get huge amount of streams.
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Post by Au$tin on Apr 15, 2016 16:45:58 GMT -5
WUTB and SML are the best picks, so either of them is perfect. I'd rather SML first since it suits summer better, but meh.
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getonthebus
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Post by getonthebus on Apr 15, 2016 16:50:15 GMT -5
WUTB is the more interesting song to me, but SML would have a more-immediate impact on radio.
She hasn't even begun the US leg of the tour, so expect more pushing soon. (not like she needs to sell tickets or anything though)
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Envoirment
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Post by Envoirment on Apr 15, 2016 17:26:15 GMT -5
Doesn't confirm anything. "When We Were Young" was the second single but "All I Ask" got performed at the Grammys. Adele herself said she wanted to perform all different songs not just singles. So I wouldn't be suprised if "Send My Love (To Your New Lover)" was the next single and she performed it once or twice and performed "Water Under the Bridge" or another song or two on other promotional slots. Plus that's just the setlist of her special. Quite clever for her team to show the same special again as promotion whilst Adele is touring but with new performances (well held back performances). Hopefully we'll get a concrete answer in the week or two before Adele heads back off on tour.
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DJ General
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Post by DJ General on Apr 15, 2016 21:13:52 GMT -5
WUTB is the single. Trust me
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Post by Linnethia Monique on Apr 15, 2016 21:24:58 GMT -5
WUTB is the single. Trust me Lets not go there again...
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