Chris Stapleton - "Parachute"

[Deleted]

Aug 8, 2016 19:18:30 GMT -5 tonyei31 said:

With this song appearing to be "done" do we get another single from the album? New music isn't coming until the spring so I would think they send another one to radio (then again does it matter since radio will not play it?). I really believe, regardless of sales and timing, they need to send "Tennessee Whiskey" to radio.

I don't think this song is done. It's barely moving, which is extremely frustrating, but a lot of other songs are in the same boat. "Parachute" has been on the Billboard chart for 15 weeks so if they're planning on releasing a new single (from a new album) early next year, well, that wouldn't really leave enough time for another single from Traveller to work its way up the charts between now and then. Thus, I fully expect them to stick with this one for the long haul...possibly 30+ weeks if it can manage to work its way into the 20s and higher.

Chris' song has been on the chart for about the same amount of time that a lot of other songs have been on. Jerrod & Lee's "A Little More Love" has been on for 14 weeks and it's 1 spot below "Parachute". Brett Eldredge is coming off 5 straight top 2 hits, and "Wanna Be That Song" is only 3 spots ahead of "Parachute" after 12 weeks. Brothers Osborne's "21 Summer" has about 2.5 million more audience (on Billboard) than Chris does but their song has been on the chart for a full 25 weeks. Granger Smith is a little more than 3 million ahead but he's been on the chart for 23 weeks and hasn't yet cracked the top 30. Chris Janson is sitting at #40 after 14 weeks, Craig Campbell is at #44 after 17 weeks, Michael Ray is at #46 after 16 weeks, Josh Turner is only at #47 after 10 weeks, Easton Corbin is at #49 after 14 weeks, and Parmalee is only at #54 after 14 weeks. Now, given Chris' album and track sales, there's a strong argument that he should be doing way better than most of these other 'new' or mid-level artists (and I've obviously argued this multiple times already), but radio programmers and the corporate gatekeepers are just being dumb. It's really as simple as that. I do still think they'll allow Stapleton a slow climb, but unfortunately that's probably the best case scenario.

The good news is that we should be seeing a decent amount of songs go recurrent this month. "Church Bells" will drop off next week, possibly "H.O.L.Y." as well. "Fix" and "Record Year" are also on their way down, and "Head Over Boots" will start downward next week. Kip Moore and Justin Moore probably won't last much longer, and even Brad Paisley and ZBB are looking vulnerable. Then in the 20s, we have Big & Rich, Drake White, and Jennifer Nettles, all of whom aren't likely to still be on the chart by the end of the month. Brothers Osborne unfortunately could be vulnerable as well.

So with a good amount of songs on their way down, and the fact that "Parachute" has been added by the majority of stations on the panel (close to 140 stations out of 159), that could mean that Chris will find it easier to start picking up conversions in the next few weeks. I think that, if "Parachute" can get into the top 30, it might take off a little more. This is probably not a future #1 or even a likely top 10 hit, but I just want it to climb as high and do as well as possible.

[tim]

While watching TV earlier I heard this song in the background of a Dodge Ram commercial. Honestly it didn't seem to quite match the mood or feeling of the commercial, but still good to hear the song!

There's one station in Austin that plays this daily, but the two mainstream stations have yet to touch it. It's frustrating to see the chart runs for this and "21 Summer." I'm keeping my fingers crossed these two songs will start to climb as songs go recurrent.

[Deleted]

Aug 21, 2016 14:00:08 GMT -5 tim said:

While watching TV earlier I heard this song in the background of a Dodge Ram commercial. Honestly it didn't seem to quite match the mood or feeling of the commercial, but still good to hear the song!

You're not the only one! ;)

Jul 11, 2016 13:58:15 GMT -5 sabre14 said:

So I'm listening to the local sports station here in Buffalo (WGR550 -- the station I interned at) and I hear a RAM Truck commercial come on. What song do I hear during the commercial as the theme?

"Parachute."

Aug 8, 2016 18:17:22 GMT -5 zjames said:

I just heard this song on a Dodge Ram commercial. It really caught me off-guard.

I've seen the Dodge commercial quite a bit since probably June but I don't think I ever posted about it.

[tim]

^Ha too funny! I honestly don't watch much television so this was the first I've seen/heard it. I'm so used to hearing Toby Keith in truck commercials this one stood out for me lol.

[Daryl the Beryl]

Finally breaks into the top 30 on MB:

33 30 CHRIS STAPLETON Parachute 1747 1613 134 7.74

[Deleted]

The bullet's growing. Watching this song's ascent is excruciating.

[hosssulpizio]

Jazzy, goes to show you that just because a song is standing still doesn't mean it can't have hit potential.

[robenglund]

FINALLY heard this on the radio today on WDSY. Before the song came on a DJ voice actually said something about the CMAs. Don't remember exactly what it was. Looking at their playlist looks like they're playing it probably once during the afternoon and once overnight, so I finally caught it. Man does this song sound good on the radio. C'mon radio let's get this thing going! In reality it isn't doing too bad. It went for adds a little less than 4 months ago. But I guess someone of his stardom should be moving a little faster. There are songs below it that went for adds before this one, such as "Make You Mine", that are slightly lower on the chart so it could be worse.

[robenglund]

Getting my sabre14 on. Great quote from Bobby Bones from an article from the most recent Billboard Country Aircheck about Bobby Bones and the show titled Make No Bones About It, Radio’s Still Central For Bobby. The quote is one of his responses to the question "What are some of the other artists, male or female, that you have had a big hand in breaking during the last couple of years?"

I’ll give you the best story. There was a guy I kept inviting up to the show because I’d heard him on YouTube [and] I had heard some of his other stuff when he was in a band. I was like, ‘You have to come play our show.’ This is two-and-a-half years ago. He came in and played, and everybody was blown away at how good he was. About the fourth time I had him on I started to get messages from [affiliate] program directors going, ‘Why do you have this guy on the air so much? Nobody knows who he is.’ I was like, ‘He’s so good, you just have to trust me on this.’ About two weeks later he did the CMA Awards with Justin Timberlake: It was Chris Stapleton.

:)

[hosssulpizio]

Can't wait to watch him on the Americana Music Awards next week!! I'm sure he will win something.

[Ten Pound Hammer]

I just saw him in concert in Allegan. He did just about everything off Traveller EXCEPT this song. What the hell?

[Deleted]

I think that maybe, just maybe, this one is starting to take off a bit. "Parachute" picked up 2 more adds yesterday, bringing its total stations number to 148...which means that there are only 11 panel stations whose programmers are an embarrassment to the genre given that they aren't playing Stapleton that haven't added this yet. Chris' bullet on Mediabase is 152 as of today, and while he only gained 74k today, he gained 375k in yesterday's update thanks to some new top 30 countdown spins. So "Parachute" still isn't moving super fast, but it's looking a little stronger now.

What's really interesting to me is that Tucker Beathard's "Rock On" is only on 153 stations -- just 5 more than "Parachute" -- and yet Tucker has three times the audience that Chris has on Mediabase. This isn't all that uncommon, but it's something that we don't seem to discuss much. Two songs can be on roughly the same amount of stations but one can be WAY lower down on the chart if most of those stations have it in light to medium rotation, which is the case with "Parachute". "Rock On", on the other hand, is in heavy to power rotation at most stations. Another song that has roughly the same amount of stations is Brothers Osborne's "21 Summer" (151 stations). And then you have Drake White's "Livin' The Dream" which is on 157 stations, but isn't doing nearly as well as Tucker is either. I bring this up because with all these stations having at least added Chris, it gives me hope that they'll continue to slowly increase this one's airplay. In short, most stations are playing this, and they could turn this into a big hit if they were to double or triple the amount of spins that they're currently giving it. It won't happen overnight, of course -- increasing in airplay is almost always a slow build -- but it's good to know that this one has a lot of room to grow yet.

At this point, I doubt we'll get another single from Traveller. A new Stapleton album is expected sometime next year, but Mike Dungan and UMG aren't going to rush Chris (which is a good thing). So, with that in mind, another single doesn't make much sense because there just wouldn't be enough time. It's a bit of a bummer that only two songs from this album will have been sizable radio hits (assuming "Parachute" goes at least top 20), but, at the same time, it probably means that the label will stick with "Parachute" for quite a while yet -- hopefully through the end of the year and perhaps even into 2017.

[tonyei31]

Sept 13, 2016 15:59:12 GMT -5 jhomes87 said:

At this point, I doubt we'll get another single from Traveller. A new Stapleton album is expected sometime next year, but Mike Dungan and UMG aren't going to rush Chris (which is a good thing). So, with that in mind, another single doesn't make much sense because there just wouldn't be enough time. It's a bit of a bummer that only two songs from this album will have been sizable radio hits (assuming "Parachute" goes at least top 20), but, at the same time, it probably means that the label will stick with "Parachute" for quite a while yet -- hopefully through the end of the year and perhaps even into 2017.

You know they do have that ever elusive, absolutely brilliant song they released to radio in 2013. Maybe a re-release of that for "filler" before the new album sounds like a plan. Obviously would never, ever happen but I can dream right?    

[dm2081]

I wonder if "Tennessee Whiskey" will be a gold recurrent song for country radio 10-20 years from now. Let me explain a bit on this though, since most will be probably wonder what I'm talking about. Even without radio airplay, I think we can all agree the most popular song from this album was "Tennessee Whiskey", mostly thanks to one of the best performance of all time with Justin Timberlake. On rock radio at least, some of the most popular gold recurrent songs they play the most never were that big in the first place. "Man In The Box" by Alice In Chains for instance, is a song played everywhere nowadays. But in reality, it only became popular back in the early 90's thanks to MTV playing its music video a ton. It barely scraped the top 20 on rock radio back then. There's plenty of other songs that are similar to this. But now with the way radio stations play them, you would swear they were once huge hits. I'm wondering if "Tennessee Whiskey" and maybe even "Nobody To Blame" or "Parachute" will experience a similar fate, especially if Stapleton's career continues to grow. Heck, I read the other day that Chris opened a show for Guns N' Roses this summer. He's really broadening his exposure, and album #2 could propel him even further into a huge star.

[Ten Pound Hammer]

Any idea why he'd completely stiff this song in concert? He didn't even do it in the encore.

[zjames]

Sept 13, 2016 21:19:46 GMT -5 dm2081 said:

I wonder if "Tennessee Whiskey" will be a gold recurrent song for country radio 10-20 years from now. Let me explain a bit on this though, since most will be probably wonder what I'm talking about. Even without radio airplay, I think we can all agree the most popular song from this album was "Tennessee Whiskey", mostly thanks to one of the best performance of all time with Justin Timberlake. On rock radio at least, some of the most popular gold recurrent songs they play the most never were that big in the first place. "Man In The Box" by Alice In Chains for instance, is a song played everywhere nowadays. But in reality, it only became popular back in the early 90's thanks to MTV playing its music video a ton. It barely scraped the top 20 on rock radio back then. There's plenty of other songs that are similar to this. But now with the way radio stations play them, you would swear they were once huge hits. I'm wondering if "Tennessee Whiskey" and maybe even "Nobody To Blame" or "Parachute" will experience a similar fate, especially if Stapleton's career continues to grow. Heck, I read the other day that Chris opened a show for Guns N' Roses this summer. He's really broadening his exposure, and album #2 could propel him even further into a huge star.

I can see "Tennessee Whiskey" easily being the most memorable song from this era. Classic rock is full of legendary songs that were never released as singles. "Stairway To Heaven" is the poster child for that.

[someguy]

Sept 13, 2016 22:43:22 GMT -5 zjames said:

Sept 13, 2016 21:19:46 GMT -5 dm2081 said:

I wonder if "Tennessee Whiskey" will be a gold recurrent song for country radio 10-20 years from now. Let me explain a bit on this though, since most will be probably wonder what I'm talking about. Even without radio airplay, I think we can all agree the most popular song from this album was "Tennessee Whiskey", mostly thanks to one of the best performance of all time with Justin Timberlake. On rock radio at least, some of the most popular gold recurrent songs they play the most never were that big in the first place. "Man In The Box" by Alice In Chains for instance, is a song played everywhere nowadays. But in reality, it only became popular back in the early 90's thanks to MTV playing its music video a ton. It barely scraped the top 20 on rock radio back then. There's plenty of other songs that are similar to this. But now with the way radio stations play them, you would swear they were once huge hits. I'm wondering if "Tennessee Whiskey" and maybe even "Nobody To Blame" or "Parachute" will experience a similar fate, especially if Stapleton's career continues to grow. Heck, I read the other day that Chris opened a show for Guns N' Roses this summer. He's really broadening his exposure, and album #2 could propel him even further into a huge star.

I can see "Tennessee Whiskey" easily being the most memorable song from this era. Classic rock is full of legendary songs that were never released as singles. "Stairway To Heaven" is the poster child for that.

The Eagles' "Desperado" is another huge one.

[maine]

Nice to see this one still chugging along. I actually thought this was done.

[Deleted]

#21 now. Unfortunately there's a major spin difference to close and several songs with much bigger bullets coming up behind it.

[someguy]

I'm not sure how much higher this one will get. It should go top 20, but top 10 will be a long, slow climb that I don't think will happen.

[maine]

I feel like if they pushed this instead of "Nobody to Blame", this would have fared a lot better. I never saw "Nobody to Blame" as a conventional radio single, and considering it went Top 10 (peaked at #7, right?), I definitely think this could have approached/hit #1. He definitely doesn't have the buzz right now like he did when that was charting. It's still so weird why radio won't play him when a lot of people love him.

[someguy]

Oct 23, 2016 10:38:37 GMT -5 maine said:

I feel like if they pushed this instead of "Nobody to Blame", this would have fared a lot better. I never saw "Nobody to Blame" as a conventional radio single, and considering it went Top 10 (peaked at #7, right?), I definitely think this could have approached/hit #1. He definitely doesn't have the buzz right now like he did when that was charting. It's still so weird why radio won't play him when a lot of people love him.

Yeah I so agree. Had this been the single instead of "Nobody To Blame", I bet it would have challenged for #1 too.

[sabre14]

Oct 23, 2016 10:12:08 GMT -5 @jazzysoul47 said:

#21 now. Unfortunately there's a major spin difference to close and several songs with much bigger bullets coming up behind it.

Will be #20 after "I Met A Girl" gets sent recurrent by Mediabase this afternoon. :)

[zaclord 🌈]

I could see this getting a little extra wind after he picks up another 1-3 CMA Awards in a week and a half and we get a killer performance from him again at the show

[Deleted]

Thrilled to see this still chugging along. Officially a Top 20 hit now and has a decent bullet (12th highest bullet among all songs on the chart).

[Deleted]

I wish I was optimistic about this one hitting the Top 10. But song after song continues to pass this on MB and BB. First it was the inevitable Brad Paisley, than Chris Young, Little Big Town, Lauren Alaina, and now Michael Ray. The bullet also has me concerned as it is at a sad -68.

I hope this can make the Top 20, but it doesn't look encouraging to say the least.

[onebuffalo]

According to Billboard, Chris Stapleton is the #1 country artist of the year and has the #1 album in Traveller. Congratulations!

[Deleted]

Dec 8, 2016 6:53:36 GMT -5 raylatch98 said:

I hope this can make the Top 20, but it doesn't look encouraging to say the least.

This has already made the top 20. It's current peak position is #19.

Otherwise I agree that it's struggling and I'm not sure if it will make it into January. Top 10 seems very doubtful at this point; even top 15 is probably pretty unlikely. But the fact that it's gone top 20 is still rather impressive, considering that radio continues to inexplicably put up resistance against Chris' material despite the fact that it's critically-acclaimed, more commercially-successful than any other current/recent material from other country artists, and the Traveller singles were all actually quite radio-friendly.

Just goes to show that a lot of folks at radio either a) have their own agenda or b) are completely out of touch with what fans/listeners want (or both).

[Deleted]

Dec 8, 2016 10:25:34 GMT -5 jhomes87 said:

Dec 8, 2016 6:53:36 GMT -5 raylatch98 said:

I hope this can make the Top 20, but it doesn't look encouraging to say the least.

This has already made the top 20. It's current peak position is #19.

Otherwise I agree that it's struggling and I'm not sure if it will make it into January. Top 10 seems very doubtful at this point; even top 15 is probably pretty unlikely. But the fact that it's gone top 20 is still rather impressive, considering that radio continues to inexplicably put up resistance against Chris' material despite the fact that it's critically-acclaimed, more commercially-successful than any other current/recent material from other country artists, and the Traveller singles were all actually quite radio-friendly.

Just goes to show that a lot of folks at radio either a) have their own agenda or b) are completely out of touch with what fans/listeners want (or both).

Right, I am intrested in how radio treats his lead single. I hope it absolutely smashes, but radio seems to be behind the times.

[seak05]

TBF to radio on parachute: It's selling well for it's position, but it's not exactly a smash seller. Chris also often doesn't even bother to play Parachute in his sets, and he didn't play it during his most recent late night TV appearance, instead doing "Sunshine" with Morgane. So it doesn't seem like he's that interested in the single either. I'd guess that if he'd released Tennessee Whiskey to radio, it would've done well, he chose not to, "Nobody" did reach top 10, and this song did reach top 20, so it's not like radio is completely ignoring him anymore.

I suspect whenever he does release his next single, it will get play immediately, but radio won't send it flying up the charts without testing.