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Post by Juan Carlos on Jun 15, 2023 12:11:37 GMT -5
I guess that's the confirmation I was asking/waiting for. Billboard has confirmed that “Cruel Summer” is indeed getting a proper push at US Pop Radio although “Karma” will remain Republic’s main focus (I assume until it reaches #1). 🙂 That's an interest point from her label, although they should move on once the latter happens in a couple of weeks and it begins to lose spins.
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musiclife
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Post by musiclife on Jun 15, 2023 13:40:07 GMT -5
Pop Base says the video is coming before the end of the month.
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avamaxstan
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Post by avamaxstan on Jun 15, 2023 16:01:05 GMT -5
But she had other things she wanted to do; in summer 2020, when she originally was going to make it a single, she scraped it and put out folklore instead. I honestly don't think that it could have blown up in the summer of 2020. That was the local minima of her career commercially and remember how radio hadn't embraced Taylor after Delicate and before Anti-Hero. It would have remained stagnant in the #11 - #15 range before she moved on to the re recordings. So in a way, her not making it a single actually set it up for it to smash now. I can see it reaching top 10 in a couple of months. Spot on. CS wasn't primed to smash during Lover era the way it is now. Its sound was off-trend at radio back then, and she was in a singles "slump" compared to her current career re-peak.
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Dylan :)
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Post by Dylan :) on Jun 15, 2023 18:21:20 GMT -5
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Post by justlurkingaround on Jun 15, 2023 18:24:01 GMT -5
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Dylan :)
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Post by Dylan :) on Jun 15, 2023 18:49:58 GMT -5
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85la
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Post by 85la on Jun 15, 2023 19:29:56 GMT -5
I'm not sure, it might actually be best to wait until a couple weeks after Speak Now TV comes out to release the music video. They don't want to take too much focus away from Speak Now, plus it doesn't necessarily need a video right away since it seems to be blowing up on its own.
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avamaxstan
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Post by avamaxstan on Jun 16, 2023 2:16:50 GMT -5
Tbh they probably should’ve pushed SNTV to the fall. Between the tour, Karma, Cruel Summer, Anti Hero still lingering, the new batch of Midnights rereleases… it’s feeling a bit *too* crowded, even for Taylor.
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Dylan :)
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Post by Dylan :) on Jun 16, 2023 6:02:22 GMT -5
#9 (+4) ON US SPOTIFY!!!!!!!!!!!
#7 Philippines #15 Global #23 Ireland #25 United Kingdom #33 Australia
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fearlessarrow
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Post by fearlessarrow on Jun 16, 2023 6:04:16 GMT -5
Hot AC Spincrease: +49 (+22) from 12 (+3) stations. The #50 song on HAC (Post Malone's "Mourning") has 72 spins in today's rolling update, so it shouldn't be too long before "Cruel Summer" gets there.
POP: 51 33 TAYLOR SWIFT Cruel Summer 1323 396 927 6.249
+184 Spins +121 Bullet +0.797 Audience
HOT AC (MOCK-UP): ?? ?? TAYLOR SWIFT Cruel Summer 40 0 40 0.243
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Au$tin
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Post by Au$tin on Jun 16, 2023 8:12:52 GMT -5
Tbh they probably should’ve pushed SNTV to the fall. Between the tour, Karma, Cruel Summer, Anti Hero still lingering, the new batch of Midnights rereleases… it’s feeling a bit *too* crowded, even for Taylor. Eh, I really truly don't believe SNTV is going to be much of an event. It'll do its thing when it releases, the fans will eat it up, then it'll fade into the background. I don't think it'll pose any threat to this, Karma, or whatever else. I'm sure SNTV will resemble Fearless TV just with stronger sales numbers, so no big hit unless one of the vault tracks just really takes off (none of them so far have, FWIW). Red and All Too Well are surely the exception for how these TVs are going to perform, not the rule.
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Taylor.
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Post by Taylor. on Jun 16, 2023 8:46:00 GMT -5
Apparently Speak Now was originally scheduled for September but they pushed it up to July after the copies were stolen due to fear of leaks. That probably would have made more sense, but I agree it will likely be a one-week event that fades into the background relatively quickly.
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Dylan :)
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Post by Dylan :) on Jun 16, 2023 8:50:57 GMT -5
I think the only potential hits from Speak Now anyway are the Paramore collab, Fall Out Boy collab and Enchanted. I could see Enchanted not being the #1 runaway smash people expect it to be, though, since it already went viral for the general public already. All Too Well had the music video, the ten minute version and it wasn't really well known outside the fan base. Also, the more I think about it, the more I think the music video filmed in Liverpool wasn't for Echanted. It's going to be an exciting few weeks between Speak Now, the music video, Cruel Summer blowing up and Karma going #1 on CHR!
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theflying
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Post by theflying on Jun 16, 2023 10:17:33 GMT -5
Apparently Speak Now was originally scheduled for September but they pushed it up to July after the copies were stolen due to fear of leaks. That probably would have made more sense, but I agree it will likely be a one-week event that fades into the background relatively quickly. This and being able to sell it at the shows is the only thing that makes sense to me as far as having a very strange July release date.
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Dylan :)
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Post by Dylan :) on Jun 16, 2023 12:59:10 GMT -5
Now we just need the instrumental Omg I fell for a fake PopBase again
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g8erboi
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Post by g8erboi on Jun 16, 2023 13:23:14 GMT -5
This is easily her best single that’s ever been sent to pop, it doesn’t even feel real that it’s finally getting released. This will never burn out on me.
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avamaxstan
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Post by avamaxstan on Jun 16, 2023 13:50:29 GMT -5
I seriously hope they do not waste the great music video potential on a live video here. If this is given a proper music video, I see it smashing way harder than with a live video. I think either would work. A big cinematic video is probably unrealistic. So a highly produced tour video, celebrating Taylor’s record breaking summer across America, would be very effective. She could easily shoot some video singing-to-camera to edit into the tour footage.
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Post by Mayman on Jun 16, 2023 14:40:23 GMT -5
Apparently Speak Now was originally scheduled for September but they pushed it up to July after the copies were stolen due to fear of leaks. That probably would have made more sense, but I agree it will likely be a one-week event that fades into the background relatively quickly. I saw that and I think the article misinterpreted something because none of that makes sense. The leak was the 10 copies in France, which happened last month. There's no way in hell she would have all these vinyl and physical products ready if she only just recently moved up the release. I think it was always planned for July, the only thing that was moved up was the reveal of the tracklist after that cover was posted. Nothing has actually leaked so I'm not sure what they meant by that.
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theflying
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Post by theflying on Jun 17, 2023 0:34:09 GMT -5
I think people are being a bit unrealistic with the prospect of a legitimate Cruel Summer video. What would be wrong with a tour video, anyhow?
Are you really telling me a visual that’s some overthought concept you’ll watch once or twice is more effective for a four year old song than a proper video of an entire arena screaming the song that you’ve watched hundreds of times on Tik Tok?
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Post by ificanthaveyou on Jun 17, 2023 2:40:05 GMT -5
I seriously hope they do not waste the great music video potential on a live video here. If this is given a proper music video, I see it smashing way harder than with a live video. I think either would work. A big cinematic video is probably unrealistic. So a highly produced tour video, celebrating Taylor’s record breaking summer across America, would be very effective. She could easily shoot some video singing-to-camera to edit into the tour footage. What’s so unrealistic about a cinematic video? Taylor is RAKING in the cash right now, and she owns Lover, so promo for that album would continue to make her money. I could totally see them repacking the album over the holidays with some bonus tracks and the MVs if they wanted to.
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MissAmericana
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Post by MissAmericana on Jun 17, 2023 4:59:58 GMT -5
#6 (+3) on US Spotify.
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Dylan :)
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Post by Dylan :) on Jun 17, 2023 5:00:27 GMT -5
#6 ON US SPOTIFY
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musiclife
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Post by musiclife on Jun 17, 2023 5:12:17 GMT -5
Holy shhhit!!! Is this really happening???
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Post by NeRD on Jun 17, 2023 5:24:20 GMT -5
Incredible spotify numbers considering it doesn't even have TTH exposure.
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Dylan :)
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Post by Dylan :) on Jun 17, 2023 5:25:23 GMT -5
Z100 played this 8 times yesterday!
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Post by fearlessarrow on Jun 17, 2023 6:04:53 GMT -5
Hot AC spincrease: +63 (+14) from 14 (+2) stations.
POP: 49 32 TAYLOR SWIFT Cruel Summer 1503 517 986 7.125
+180 Spins +59 Bullet +0.876 Audience
HOT AC (MOCK-UP): ?? ?? TAYLOR SWIFT Cruel Summer 51 0 51 0.386
+11 Spins +11 Bullet +0.143 Audience
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avamaxstan
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Post by avamaxstan on Jun 17, 2023 6:25:08 GMT -5
I think either would work. A big cinematic video is probably unrealistic. So a highly produced tour video, celebrating Taylor’s record breaking summer across America, would be very effective. She could easily shoot some video singing-to-camera to edit into the tour footage. What’s so unrealistic about a cinematic video? Taylor is RAKING in the cash right now, and she owns Lover, so promo for that album would continue to make her money. I could totally see them repacking the album over the holidays with some bonus tracks and the MVs if they wanted to. She’s on a global tour for the rest of the year with shows every few days. A big budget “cinematic” music video takes several days to shoot at a real location (not studio green screen) and requires weeks of planning beforehand for storyboarding the video concept and logistics, casting actors, hiring director and crews, acquiring permits, shipping gear, etc. Then of course days/weeks in edit. I’m not saying it’s impossible, but highly unlikely that could all happen with a release date soon enough to actually boost Cruel Summer’s chart rise.
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Post by imbuemyblue on Jun 17, 2023 6:46:20 GMT -5
Um EXCUSE me?! How is it #6?! That is a big jump from where she's been (#13-17 range for at least a month now). Is it actually increasing or are things just falling?
Nothing would make me happier than this becoming Taylor's tenth #1. I think have a potential for a 'Flowers' sized radio hit here, but we'll just have to see how well streaming can hold up and how everything times out. It may take a remix with a huge name (Drake or The Weeknd) to get it to the top spot. At the very least, it looks like it will be beating its original peak on this coming week's chart. :)
Edit: So it's 885K at #6. Speak Now TV announcement day it got 930K, I believe, and was #12. So charts are a little weak right now. But I'll take it lol. Can we get this on TTH, plz?
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musiclife
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Post by musiclife on Jun 17, 2023 6:56:04 GMT -5
Um EXCUSE me?! How is it #6?! That is a big jump from where she's been (#13-17 range for at least a month now). Is it actually increasing or are things just falling? Nothing would make me happier than this becoming Taylor's tenth #1. I think have a potential for a 'Flowers' sized radio hit here, but we'll just have to see how well streaming can hold up and how everything times out. It may take a remix with a huge name (Drake or The Weeknd) to get it to the top spot. At the very least, it looks like it will be beating its original peak on this coming week's chart. :) Bring back the Cruel Summer and Lover merch with vinyls.
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Hefty Hanna
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Post by Hefty Hanna on Jun 17, 2023 8:24:02 GMT -5
Incredible spotify numbers considering it doesn't even have TTH exposure. Half of those are probably me lol
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