Taylor Swift – "cardigan"

[Az Paynter]

POP:
41 23 TAYLOR SWIFT cardigan 3349 1216 2133 14.717

+314 Spins
+66 Bullet
+1.518 Audience

HOT AC:
25 16 TAYLOR SWIFT cardigan 1985 920 1065 9.721

+117 Spins
-69 Bullet
+0.334 Audience

AC:
48 20 TAYLOR SWIFT cardigan 108 21 87 0.345

+10 Spins
+4 Bullet
-0.013 Audience

[NeRD]

If this can comfortably reach Top 15 I think we'll be safe from another Lover era disappointment on Pop radio That's assuming the callouts aren't horrible.

[Maximillian]

Aug 5, 2020 6:35:28 GMT -5 NeRD said:

If this can comfortably reach Top 15 I think we'll be safe from another Lover era disappointment on Pop radio That's assuming the callouts aren't horrible.

Call me crazy but I expect some excellent callouts.

[sheerio]

Aug 5, 2020 6:37:23 GMT -5 Maximillian said:

Aug 5, 2020 6:35:28 GMT -5 NeRD said:

If this can comfortably reach Top 15 I think we'll be safe from another Lover era disappointment on Pop radio That's assuming the callouts aren't horrible.

Call me crazy but I expect some excellent callouts.

This song deserves excellent callouts.

[deepston]

I expect stellar callouts on HAC but Pop is a wildcard. They could consider it too slow even though the song is basically harmless.

[Kinney]

This is kind of going differently than I thought it would, with iTunes sales being sort of mediocre (combined around #12-13) and streaming being fantastic. This type of song usually gives the opposite outcome.

[sheerio]

I'm really hungry for a live performance of this song.

[matty005]

Aug 5, 2020 21:21:02 GMT -5 Kinney said:

This is kind of going differently than I thought it would, with iTunes sales being sort of mediocre (combined around #12-13) and streaming being fantastic. This type of song usually gives the opposite outcome.

I don't follow charts/sales/streaming as much as most on here, but sales are probably "bad" because close to a million people have already purchased the entire album. If the album wasn't out, I would have to guess at least half of those people would have purchased the single. For artists like Taylor who sell album sales so much, I don't think single sales tell the whole story. I'd rather have this sell like it is and have her album be selling like crazy, than vice versa.

[Az Paynter]

POP:
37 23 TAYLOR SWIFT cardigan 3616 1572 2044 15.926

+267 Spins
-89 Bullet
+1.209 Audience

HOT AC:
25 16 TAYLOR SWIFT cardigan 2093 1127 966 10.086

+108 Spins
-99 Bullet
+0.365 Audience

AC:
36 19 TAYLOR SWIFT cardigan 115 31 84 0.364

+7 Spins
-3 Bullet
+0.019 Audience

[leonagwen]

[Az Paynter]

POP:
33 23 TAYLOR SWIFT cardigan 3818 2009 1809 16.855

+202 Spins
-235 Bullet
+0.929 Audience

HOT AC:
22 16 TAYLOR SWIFT cardigan 2178 1384 794 10.540

+85 Spins
-172 Bullet
+0.454 Audience

AC:
31 17 TAYLOR SWIFT cardigan 123 43 80 0.391

+8 Spins
-4 Bullet
+0.027 Audience

[👑 Eloquent ™]

See now this progression (slowing) is much more what I expected out of this song. Like, release week hype is enough to take it top 30, but it isn't really the type of song that is meant to dominate pop radio and I don't see it going much further than top 20 the further out from the album release we get. Regardless, I think she has something special in "Exile" that can turn into a one-off "Say Something" 2020 type success, particularly for fall, and considering this is a folk project, I'd be more than happy with one successful radio single, great album sales, and critical reverence.

[vithor]

Aug 7, 2020 13:45:59 GMT -5 👑 Eloquent ™ said:

See now this progression (slowing) is much more what I expected out of this song. Like, release week hype is enough to take it top 30, but it isn't really the type of song that is meant to dominate pop radio and I don't see it going much further than top 20 the further out from the album release we get. Regardless, I think she has something special in "Exile" that can turn into a one-off "Say Something" 2020 type success, particularly for fall, and considering this is a folk project, I'd be more than happy with one successful radio single, great album sales, and critical reverence.

I would've said the same about Someone You Loved though.

[aussie1]

I kinda have a feeling that this will do better on Pop then what we are preparing for. I feel like if lover didn't follow 'Me!' and YNTCD it would have faired better.

[👑 Eloquent ™]

Aug 7, 2020 21:28:17 GMT -5 aussie1 said:

I kinda have a feeling that this will do better on Pop then what we are preparing for. I feel like if lover didn't follow 'Me!' and YNTCD it would have faired better.

The only issue last era in terms of the first 3 singles was "Me!" IMO. Had "YNTCD" been lead or followed say "Cruel Summer" things would have been set up a lot better on pop radio IMO. They gave "Lover" one hell of a push either way, particularly compared to the other singles, so who knows.

Tbh on first listen "Lover" didn't scream pop radio hit to me (when it was a promotional release), but given its glowing reception I thought it might have had more potential to grow. I think they pushed it as hard as they could've all things considered.

[aussie1]

I recall YNTCD having pretty appalling callouts as well no? It did quite well as a single, but I don't think that song did her any favours with CHR listeners. But to be fair I feel like most Taylor songs over recent years don't do that well on callouts. Anyways it's still early days yet with this one. At the end of the day this went #1, everything else is just icing.

[👑 Eloquent ™]

Aug 7, 2020 22:26:41 GMT -5 aussie1 said:

I recall YNTCD having pretty appalling callouts as well no? It did quite well as a single, but I don't think that song did her any favours with CHR listeners. But to be fair I feel like most Taylor songs over recent years don't do that well on callouts. Anyways it's still early days yet with this one. At the end of the day this went #1, everything else is just icing.

Yeah pretty much all her singles Rep forward had poor callout (even Delicate's callout wasn't amazing for its run all things considered from what I remember). I feel like "YNTCD" was a necessary release for Taylor and gave her a vehicle to speak out in support of the LGBTQ community in a way she wanted, helped try and spur change via the equality act, helped publicly end her feud with Katy, and got her a VMA for video of the year etc. The good from its release outweighs the bad callouts. lol Unlike "Me!" which literally had zero point other than it made her feel happy. lol

[kimberly]

Aug 7, 2020 22:48:29 GMT -5 👑 Eloquent ™ said:

Aug 7, 2020 22:26:41 GMT -5 aussie1 said:

I recall YNTCD having pretty appalling callouts as well no? It did quite well as a single, but I don't think that song did her any favours with CHR listeners. But to be fair I feel like most Taylor songs over recent years don't do that well on callouts. Anyways it's still early days yet with this one. At the end of the day this went #1, everything else is just icing.

Yeah pretty much all her singles Rep forward had poor callout (even Delicate's callout wasn't amazing for its run all things considered from what I remember). I feel like "YNTCD" was a necessary release for Taylor and gave her a vehicle to speak out in support of the LGBTQ community in a way she wanted, helped try and spur change via the equality act, helped publicly end her feud with Katy, and got her a VMA for video of the year etc. The good from its release outweighs the bad callouts. lol Unlike "Me!" which literally had zero point other than it made her feel happy. lol

lmao yeah the only time I kinda bop to ME! is while watching Miss Americana

[👑 Eloquent ™]

Aug 7, 2020 23:14:30 GMT -5 kimberly said:

Aug 7, 2020 22:48:29 GMT -5 👑 Eloquent ™ said:

Yeah pretty much all her singles Rep forward had poor callout (even Delicate's callout wasn't amazing for its run all things considered from what I remember). I feel like "YNTCD" was a necessary release for Taylor and gave her a vehicle to speak out in support of the LGBTQ community in a way she wanted, helped try and spur change via the equality act, helped publicly end her feud with Katy, and got her a VMA for video of the year etc. The good from its release outweighs the bad callouts. lol Unlike "Me!" which literally had zero point other than it made her feel happy. lol

lmao yeah the only time I kinda bop to ME! is while watching Miss Americana

Girl, there is some sort of voodoo in that studio for sure, because it is singularly the only time I've ever even somewhat vibed with "Me!" as well (though I still couldn't help but chuckle at how those two truly thought they were onto something spectacular....lol).

[Deleted]

Aug 7, 2020 21:28:17 GMT -5 aussie1 said:

I kinda have a feeling that this will do better on Pop then what we are preparing for. I feel like if lover didn't follow 'Me!' and YNTCD it would have faired better.

This should be the slogan of the folklore era 

[Az Paynter]

POP:
31 22 TAYLOR SWIFT cardigan 3992 2095 1897 17.758

+174 Spins
+88 Bullet
+0.903 Audience

HOT AC:
22 15 TAYLOR SWIFT cardigan 2249 1416 833 11.032

+71 Spins
+39 Bullet
+0.492 Audience

AC:
28 17 TAYLOR SWIFT cardigan 127 52 75 0.386

+4 Spins
-5 Bullet
-0.005 Audience

[Az Paynter]

POP:
28 22 TAYLOR SWIFT cardigan 4187 2354 1833 18.994

+195 Spins
-64 Bullet
+1.236 Audience

HOT AC:
20 15 TAYLOR SWIFT cardigan 2333 1557 776 11.517

+84 Spins
-57 Bullet
+0.485 Audience

AC:
25 17 TAYLOR SWIFT cardigan 129 68 61 0.397

+2 Spins
-14 Bullet
+0.011 Audience

[Joe1240]

thatgrapejuice.net/2020/08/hot-100-taylor-swifts-cardigan-set-for-historic-fall-from-1-week-2/

Hope it recovers after this week.

[sheerio]

I hope this won't miss the chance to be included on the Hot 100 yearend of the 2020 so she would have entry/ies each year from 2007 or 2008.

[suitact]

So this song is already dead on streaming. Down to 13th in US spotify in just two weeks. Youtube, Itunes also dead. Very weak for a Taylor Swift lead single. She surprised me and made something more mediocre than ME!.

With this performance and considering how it sounds, the only logical result is this also flopping on radio.

And for anyone saying it doesn't matter because folklore is doing good on streaming, well it did on first week. Now it's pulling only 9% higher than Lover on its 15th day. And Lover was a streaming underperformance.

[J'back]

Aug 9, 2020 9:44:56 GMT -5 suitact said:

So this song is already dead on streaming. Down to 13th in US spotify in just two weeks. Youtube, Itunes also dead. Very weak for a Taylor Swift lead single. She surprised me and made something more mediocre than ME!.

With this performance and considering how it sounds, the only logical result is this also flopping on radio.

And for anyone saying it doesn't matter because folklore is doing good on streaming, well it did on first week. Now it's pulling only 9% higher than Lover. And Lover was a streaming underperformance.

Idiot.

Fuck off Betty.

[👑 Eloquent ™]

Aug 9, 2020 8:15:38 GMT -5 Joe1240 said:

thatgrapejuice.net/2020/08/hot-100-taylor-swifts-cardigan-set-for-historic-fall-from-1-week-2/

Hope it recovers after this week.

Lol Every week there is a new "historic" fall.

[MissAmericana]

The playlist support for this on Spotify is insanely low. Somehow, Maroon 5's new song is above this on Today's Top Hits despite the fact that it isn't doing nearly as well.

[neverduplicated]

Aug 9, 2020 9:44:56 GMT -5 suitact said:

So this song is already dead on streaming. Down to 13th in US spotify in just two weeks. Youtube, Itunes also dead. Very weak for a Taylor Swift lead single. She surprised me and made something more mediocre than ME!.

With this performance and considering how it sounds, the only logical result is this also flopping on radio.

And for anyone saying it doesn't matter because folklore is doing good on streaming, well it did on first week. Now it's pulling only 9% higher than Lover on its 15th day. And Lover was a streaming underperformance.

[deepston]

Republic sucks when it comes to her playlisting... at least the radio updates are good!