Taylor Swift – "cardigan"

[Dylan :)]

Debuts at #4 in Ireland, behind Excile

#3 Excile
#4 Cardigan
#7 The 1

These were the only songs to debut from the album. The actual album itself debuted at #1

[ificanthaveyou]

For a song that doesn't scream commercial, it is doing extremely well globally! The first time I heard it I even questioned if it would fare well.... so happy to be proven wrong. Both cardigan and folklore are killing it!

[Az Paynter]

Doesn't lose any spins, but does take an audience cut in its 8th day.

POP:
54 31 TAYLOR SWIFT cardigan 2095 355 1740 9.376

+86 Spins
-260 Bullet
-0.367 Audience

HOT AC:
38 22 TAYLOR SWIFT cardigan 1416 249 1167 7.854

+32 Spins
-214 Bullet
-1.037 Audience

AC:
70 28 TAYLOR SWIFT cardigan 52 6 46 0.229

+9 Spins
+3 Bullet
+0.013 Audience

[Au$tin]

Terrific 8th day!

[irice22]

At first this song seemed like one of the weaker songs to choose as the first single, but after repeat listens it sticks. Amazing song. Amazing video.

[Deleted]

I hope this becomes a decent sized hit at the very least
I absolutely love it

[Az Paynter]

POP:
51 30 TAYLOR SWIFT cardigan 2367 591 1776 10.438

+272 Spins
+36 Bullet
+1.062 Audience

HOT AC:
31 20 TAYLOR SWIFT cardigan 1557 417 1140 8.378

+141 Spins
-27 Bullet
+0.524 Audience

AC:
66 25 TAYLOR SWIFT cardigan 68 8 60 0.275

+16 Spins
+14 Bullet
+0.046 Audience

[kimberly]

[neverduplicated]

This song is just gorgeous. It’s like a warm sad hug.

Is anyone else a fan of Sarah McLachlan? This sounds like it could fit right in with her album Fumbling Towards Ecstasy which is one of my absolute favorite albums of all time.

I’m not overly optimistic this will be a big radio hit, but I hope I’m proven wrong. I’m proud of Taylor for releasing something that doesn’t fit in with the current radio landscape. Hopefully this helps warm pop radio up for more alternative songs.

[sheerio]

This is such a grower especially the last chorus. It's ethereal!! Hope this becomes her another Delicate!!

[Fire]

it's definitely growing on me

[Ace]

I'm obsessed with this song, if she doesn't get the #1 this time I'm boardiciding.

[leonagwen]

[sheerio]

I swear to God, if Bad Guy won Grammys and became number 1 and this doesn't. I efing swear.

[Positive Tension]

This is a beautiful song and one of my favorites off Folklore. I've heard it on the radio a few times, and even though it's not as commercial as her usual singles, it really doesn't sound out of place on radio at all. Hope it continues to climb on Pop!

[leonagwen]

Aug 2, 2020 5:11:41 GMT -5 kimberly said:

Yes!

[fearlessarrow]

The updates at the bottom for "exile" and "betty" are just bonus ones! Since neither the rock or country forum does daily/weekly updates in thread, I figured I'd just post the weekly updates along with the pop single. Those two forums do have daily Mediabase update threads, so head over there if you would like to check daily updates for those formats!

SUNDAY PUBLISHED UPDATE (8/2):

POP:
51 28 TAYLOR SWIFT cardigan 2365 591 1774 10.436

SPOILER: Click to show

{Taylor Swift's Top 40/M peaks to date:}#1: "I Knew You Were Trouble." (x6)
#1: "Bad Blood" (x6) (Taylor Swift feat. Kendrick Lamar)
#1: "Blank Space" (x5)
#1: "Style" (x3)
#1: "Shake It Off" (x2)
#1: "Wildest Dreams" (x2)
#1: "Love Story" (x1)
#1: "You Belong With Me" (x1)
#1: "Look What You Made Me Do" (x1)
#1: "Delicate" (x1)
#2: "We Are Never Ever Getting Back Together"
#2: "I Don't Wanna Live Forever" (ZAYN & Taylor Swift)
#6: "ME!" (Taylor Swift feat. Brendon Urie of Panic! at the Disco)
#7: "Teardrops On My Guitar"
#7: "Two Is Better Than One" (Boys Like Girls feat. Taylor Swift)
#9: "You Need to Calm Down"
#10: "22"
#10: "End Game" (Taylor Swift feat. Ed Sheeran & Future)
#11: "Mine"
#11: "...Ready for It?"
#12: "Fifteen"
#12: "Back to December"
#13: "Everything Has Changed" (Taylor Swift feat. Ed Sheeran)
#13: "Out of the Woods"
#14: "Lover"
#16: "New Romantics"
#19: "Our Song"
#19: "Today Was a Fairytale"
#20: "Eyes Open"
#20: "The Man"
#21: "The Story of Us"
#22: "Both of Us" (B.o.B. feat. Taylor Swift)
#28: "cardigan"
#45: "Gorgeous" *not an official radio single

Chart run: 28-

HOT AC:
31 20 TAYLOR SWIFT cardigan 1563 417 1146 8.382

Chart run: 31-20-

AC:
66 25 TAYLOR SWIFT cardigan 68 8 60 0.275

Chart run: 25-

---

AAA (MOCK-UP):
?? ?? TAYLOR SWIFT exile f/Bon Iver 27 0 27 0.015

Spincrease: 37 spins, 13 stations

---

COUNTRY (MOCK-UP):
?? ?? TAYLOR SWIFT betty 102 7 95 0.365

Spincrease: 174 spins, 69 stations

[Joe1240]

"Cardigan" getting a debut at #1 on the Billboard Hot 100 Singles after which many doubted over the past two eras if she would ever get a #1 single again is impressive. It just goes to show that Taylor can outdrove all these Theories and get back to the #1 spot. Taylor's best lead single by far and the Candlelight Acoustic version is also great.

[Az Paynter]

POP:
49 26 TAYLOR SWIFT cardigan 2721 764 1957 12.105

+354 Spins
+181 Bullet
+1.667 Audience

HOT AC:
28 17 TAYLOR SWIFT cardigan 1744 567 1177 9.049

+187 Spins
+37 Bullet
+0.671 Audience

AC:
66 21 TAYLOR SWIFT cardigan 88 9 79 0.344

+20 Spins
+19 Bullet
+0.069 Audience

[Au$tin]

Hot AC is stanning! It's the equivalent of a +4213 pop bullet and +669 pop daily update.

[Dylan :)]

[sheerio]

Aug 3, 2020 11:49:59 GMT -5 Dylan :) said:

Get that #1 Taaaay!!

[born]

Anyone in this thread: breathes
Me: Taylor Swift is the music industry.

[MissAmericana]

[Deleted]

Yess at Taylor getting three top 10 hits, and a number 1. Already doing better than the Lover era. Let’s just hope this era can have good longevity

[Choco]

Queen of records.

Six #1s. Remember when she stalled at #2 several times and then "Mine" "only" reached #3 and we were all concerned? Aw, how naive of us.

[sheerio]

Aug 3, 2020 12:36:02 GMT -5 Choco said:

Queen of records.

Six #1s. Remember when she stalled at #2 several times and then "Mine" "only" reached #3 and we were all concerned? Aw, how naive of us.

Queen

[neverduplicated]

Aug 3, 2020 12:36:02 GMT -5 Choco said:

Queen of records.

Six #1s. Remember when she stalled at #2 several times and then "Mine" "only" reached #3 and we were all concerned? Aw, how naive of us.

To be fair, both "Me!" and "YNTCD" both had enough chart points to hit #1 in many chart weeks, but they unfortunately went up against "Old Town Road." True chart followers would have recognized that she clearly still had the power to debut at #1 since those songs earned enough points to do so in many weeks. In particular "Me!" had one of the biggest weeks of the year.

Congrats to Taylor on this amazing song "Cardigan"! Even though I don't doubt Taylor's power, I am kind of shocked she was able to get a very non-mainstream sounding piano ballad to #1. This song is truly sublime and stands out amongst all this year's #1s as being different from the crowd. And a special congrats for being the first artist to debut an album and single at #1 in the same week.

[Choco]

I meant "You Belong With Me" and "Today Was a Fairytale", (plus "Love Story" only reaching #4). It seemed like maybe stars were never going to align for her for a bit (especially after "Mine" leaked and only went up to #3).

[neverduplicated]

Aug 3, 2020 12:54:06 GMT -5 Choco said:

I meant "You Belong With Me" and "Today Was a Fairytale", (plus "Love Story" only reaching #4). It seemed like maybe stars were never going to align for her for a bit (especially after "Mine" leaked and only went up to #3).

Ooooh right, now as I re-read, what you are saying makes much more sense. It is remarkable it took her 6 years to earn her first number 1 and that she "only" has 6 number 1s to date, but there are so many reasons for that. Besides the fact that country songs almost never hit #1, both LS and YBWM had very long chart runs with peaks at different radio formats at different times. IKYWT could've potentially hit #1 had it been available for streaming. And as mentioned in my previous post "Me!" and "YNTCD" were just unfortunate timing. Luckily she has proven herself to be the ultimate queen of the Billboard 200, so the relative low number of #1 singles doesn't really matter so much, and it's just incredible she's still able to hit the top 14 years into her career with such a non-mainstream song.